There are many different destinations that audiences can listen to your podcast. As a podcaster, you want to make sure your podcast is available everywhere your audience is. The key is that one distribution point (your podcast host) is responsible for spreading your podcast across the internet via your RSS (Really Simple Syndication) feed.
Having a conversation is something we do all the time, a part of everyday life. However, the power of the humble conversation as a marketing tool is being re-evaluated by marketers around the world as they are starting to see what an integral part of a communications strategy it can be – especially when it comes to broadcast media. AdWeek stated that
“the lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.”
This is particularly applicable to radio where conversations have the opportunity to last for longer periods of time compared to TV or video, meaning that in turn they become more natural and consequently draw listeners in. So, let’s take a look at conversation and how you can use it to your advantage in your content strategy!
It’s undeniable. Everyone who is putting themselves out there and broadcasting on a regular basis is keen to grow their audience. However, the art of gaining new listeners is not an easy one and is something which takes time and practice. How you go about drawing in those followers completely depends on what you’re talking about but there are some general rules which always help pique the interest of potential listeners. Make sure you’re not missing a trick by following these 5 rules!
The interview format is here to stay. Whether it’s a talk show, magazine profile or radio broadcast they attract listeners and viewers alike. Why? Huffington Post believes ‘we’ll always be drawn to Q&As about other people’s lives’ and Cultured Vultures confirms this ‘there is something to be said for being offered an insight into the mind of a well-known individual’.
Celebrity or not, we have an innate curiosity about other people’s lives and that’s the beauty of a great interview. On the surface it seems a simple enough format but a dynamic back and forth is much harder than it appears. If you’re not already on the interview bandwagon, you should think about getting them into your content plan, our ‘How to’ guide will answer your burning questions and put you on track to hosting great interviews!
How to: find those guests
Finding a great guest is the first hurdle to tackle but before you start cold-calling people you need to think about some important questions: who is my audience? what do they want to know? what will this guest bring to my show? Basically, you need to have a specific purpose for speaking to someone, any guest you invite on your show should enrich the themes you cover. A great start is to discover who the experts in the field you want to cover are, an advanced search on Amazon can help identify who has recently published a study in your field of choice – search by topic, then adjust the search for relevance and publication date.
The next step once you have honed in on a guest to is to imagine them as a ‘story’, thinking about the narrative you could create if they were on your show and how you would tell it to your audience. Research them and have an idea of where you want the discussion to go, drawing up a list of potential questions.
The Coffee With Kenobi podcasting network will be joining BlogTalkRadio. They will bring over four years worth of shows to the platform to take advantage of BlogTalkRadio’s unique monetization offerings.
Coffee With Kenobi Host and Co-creator, Dan Z says, “We are thrilled to bring members of our Coffee With Kenobi family network to BlogTalkRadio. If you love analysis and Star Wars conversation, this is the podcast you’re looking for!”
BlogTalkRadio’s Head of Content Jay “PodVader” Soderberg is excited to welcome the Star Wars themed podcasts. “If you can’t tell by my nickname, I have a soft spot for Star Wars content. Dan’s shows bring an intellectual point of view to the stories,” he says.
Along with the title show, The Coffee With Kenobi Network features 4 other programs including Comics With Kenobi, Rebel Reactions, Lattes With Leia and Legends Library. May the Force be with you as you tune in.
Golden State Media CEO, Andrew Tate says, “Combining the GSMC Podcast Network with BlogTalkRadio is the perfect fit to move Golden State Media Concepts into the future of podcast media.”
BlogTalkRadio’s Head of Content Jay “PodVader” Soderberg is excited to welcome Golden State. “They are a prominent voice in the podcasting landscape,” he says.
Golden State will start with 20 shows but has plans to expand their slate as early as the summer of 2017. Soderberg adds “It’s an honor to serve a network as vast as Golden State Media, with podcasts covering a multitude of different niches from sports to pop culture.”
The ‘Heroes Of Podcasting’ multi-part series on the Curious Minds podcast features interviews with pioneers of podcasting, some of whom have been trail blazing as far back as 2004. Other featured content creators started just a few years ago – yet each one of them will shine a new and unique light on this new and vibrant media. Ran Levi, co-host and producer for the Curious Minds podcast, said “For me, as someone who was involved with podcasting almost from its beginnings, the goal of the series is to give the listeners a sense of how podcasting got to be what it is today, through the personal stories of those who helped shape it.”
Among the distinguished guests in the series –
Some of the other topics explored in the series include –
- Attitudes towards monetization of podcasts in the media’s early days, and the advantages and disadvantages of current monetization strategies.
“Even though they are supposedly non-commercial, if you listen to public broadcasting in the US […] you’ll notice it’s almost indistinguishable from commercial broadcasting in other countries. […] Those are ads. I’m sorry. If companies are giving you money […] – it’s an ad! And it bothers me that they pretend that it’s not an ad.” Leo Laporte (This Week In Tech, TWIT network)
“We have a saying, here in America, every kid learns it […] ‘The redcoats are coming! The redcoats are coming!’ My warning to podcasters right now is – ‘The suits are coming, the suits are coming’, and they’re circling the wagons.” Todd Cochrane (CEO at RawVoice/blubrry)
- The relationship between Radio – especially Public Radio, commercial podcasts and independent audio creators.
“Third Coast never got media or press. Radio never reported [about us] – there was never any radio about the Third Coast Festival. Very little, over the years. We never understood why it wasn’t seen as important as the Film festivals in the industry.” Julie Shapiro (Executive Producer at Radiotopia network)
“When we can capture [the car’s market] – FM is doomed.” Todd Cochrane (CEO at RawVoice/blubrry)
- The technical challenges of podcasting in the past and present, and more.
“I think that as podcasters, we need to get really good at explaining, at a real basic level, what is a podcast.” Aaron Mahnke (Lore Podcast)
“To me, podcasting is all about storytelling. You can tell a story whether it’s sports, business, science, health – you name it. It’s all storytelling.” Jay Soderberg (Head of Content at BlogTalkRadio, former ESPN podcast producer)
About Curious Minds Podcast (www.cmpod.net)
Curious Minds is a podcast (Radio-On-Demand) about Science, Technology, and History. Each episode brings interesting, entertaining and in-depth stories from a wide range of subjects: from Physics and Astronomy to Medicine, Art and Science Fiction.
About P.I.Media Ltd
The network’s most successful podcast is ‘Making History’, a bi-weekly podcast in Hebrew about Science, Technology and History. Making History has been running from 2007, and reaches 50K-100K listeners per week, making it one of the biggest podcasts in the world, relative to its potential audience (there are only an estimated 10 million Hebrew speakers globally).
Among P.I.Media’s advertising partners are some of the world’s leading Tech & Financial organizations, such as Microsoft, CitiBank, Wix, Outbrain, MyHeritage, Akamai, RedHat and many others.
Founded in 2006, BlogTalkRadio helps podcasters thrive and profit from their content. The platform is a unified toolkit that helps podcasters record, stream live, publish on-demand, syndicate, measure, and monetize conversational format podcasts. Hosts can capture interviews with guests from any geographic location using nothing more than a laptop, a microphone and a broadband Internet connection.
PR Contact: Dani Timor, email@example.com
This week, Seth Resler (Digital Dot Connector, Jacobs Media) interviewed Andy Toh about podcast monetization and measurement. Andy has been developing large-scale digital media properties for quite some time and is working to create ways for more hosts to earn money podcasting. As of now, only 8% of podcast hosts qualify for traditional revenue generating programs because many platforms want to see at least 5,000 downloads per latest episode before they start monetization efforts for a host. On top of this, podcasters in the 8% often leave money on the table because of how CPMs are paid for the first 45 – 60 days after a new episode. Since episodes are listened to on-demand after the 60 day mark, potential revenues are being lost.
- As podcasters experiment with content strategies, editorial patterns will emerge. Podcast listenership will grow as more and more podcasters focus on creating high quality content that audiences love.
- Richer diversity of ad formats will help more podcasters access monetization opportunities and boost incomes of podcasters who are already earning podcast revenues.
- Automation on the buy-side will increase competition and efficiency. Right now, about 2/3 of digital ad buys are sold programmatically. Direct sales will account for premium offerings and a larger share of podcasters will be able to put their inventory up for bidding in marketplaces.
You can read Andy’s insights and predictions about podcast revenues and check out BlogTalkRadio’s monetization platform.