Category Archives: Advertising

BlogTalkRadio Host Advertising Kit & Guide

advertising plane

Are you interested in selling advertising or sponsorships on your BlogTalkRadio show?  We’d like to help make that happen by providing you with your very own customizable Host Advertising Kit that you can send to potential advertisers.

 How It Works

  • Download the document.
  • Personalize the document in the areas where you see brackets {  } by double-clicking in different sections – don’t forget to edit your show name at the very top:)
  • Feel free to add and delete information where you see fit and use this template as a guide. For example:
    1. You may have more of a presence on Twitter than Instagram so you would delete Instagram from your document under the Online Reach section.  Or say you are on Google+ or Pinterest, you would add those on to the list.
    2. If you are not a Pro host, you would delete out the option of offering banner ads under the Advertising Opportunities section.
  • Email or print out and deliver your completed document to your prospective advertisers.
  • Post this document on your personal website or blog.
  • Make sure to update the document with new information every few months.

What are you waiting for? Download your Host Advertising Kit now.

Need more tips on Advertising & Sponsorships?  Be sure to listen to our special 3-part BlogTalkRadio University series on the topic.  Go to shows.

BlogTalkRadio Recent Show Highlights

Host Cyrus Webb welcomes recording artist Kenny Lattimore to Conversations LIVE to discuss his amazing career and new single, “Find a Way”. The New York Times has hailed him as a “modern soul man” on stage. Tune in here.

The Drew Show welcomes from CBS hit comedy show Mike & Molly, Billy Gardell. Come hear as Billy tells us what makes the show so successful and the stand up show he’s filming for Showtime TV! Tune in here.

Laura Theodore interviews Julieanna Hever MS, RD, CPT, who has appeared on Dr. Oz and is the author of the best-selling book, The Complete Idiot’s Guide to Plant-Based Nutrition, and the nutrition columnist for VegNews Magazine. Tune in here.

Susan & Scott from GetRealLive Radio welcomes Peter Walsh, Oprah’s Decluttering Guru to talk about changing the way we live and helping us get rid of clutter. Hear about Peter’s most recent project is his series Extreme Clutter on the OWN Network. Tune in here.

Engineering Happiness Ted Talk Speaker, Contributor to the Huffington Post, & Distinguished Magagement Professor at UCLA, Rakesh Sarin joins host Deb Scott to discuss his new bestseller, Engineering Happiness – A New Approach for Building a Joyful Life Tune in here.

On Keeping It Reel with FilmGordon, catch the director of one of the year’s most decorated films, Beasts of the Southern Wild, Behn Zeitlin. He discusses his award-winning debut that has set both Sundance and Cannes ablaze! Tune in here.

Twice nominated for the Nobel Peace Prize, Chai Ling was a student leader of Tiananmen Square when thousands died and a young women when China’s One Child Policy resulted in multiple abortions. She reveals how all of these experiences impact all women and men. Tune in here.

The Movie Geeks speak with actress Virginia Madsen (Sideways, The Number 23) about her new film The Magic of Belle Isle, which is directed by Rob Reiner (Misery, The Bucket List) and stars Morgan Freeman (Unforgiven, Million Dollar Baby). Tune in here.

BlogTalkRadio Recent Show Highlights

Olivia Wilder welcomes the Founders of three of the most popular and influential lifestyle sites on the web today.  Tune in to hear interviews with Nikki Joel of Lifestyle Lemonaid, Maxwell Gillingham-Ryan of Apartment Therapy and Jeff Siegel of Wine Curmudgeon. Tune in here.

BlakeRadio Network welcomes actress/comedienne Kim Coles to the show. Kim will be co-hosting Are You Normal, America? with Barry Poznick, a new show on the Oprah Winfrey Network (OWN). Tune in here.

Bestselling author Edward Klein, a contributing editor to Vanity Fair, former foreign editor of Newsweek, and former Editor-in-Chief of the New York Times Magazine, pulls back the curtain on one of the most secretive White Houses in history in his new book, The Amateur: Barack Obama in the White House. Tune in here.

Garrett Johnson, Co-Founder of SendHub.com, which recently secured $2 million venture capital investment from Y Combinator shares lessons on perfecting the VC pitch. Tune in here.

Smart Companies Radio interviews Ken Segall, the marketing genius who put the “i” in iMac, iTunes, and other Apple products. He has worked with some of the world’s largest corporations, including BMW, IBM, and Intel. Tune in here.

American Vernacular welcomes Ken Tanabe, founder of Loving Day joins to talk about the landmark 1967 US Supreme Court case that legalized interracial marriage in all 50 states. He’ll also discuss the Loving Day celebrations around the nation. Tune in here.

On the The Halli Casser-Jayne Show, tune in to rock-radio pioneer and music manager David Spero & Richie Furay of Buffalo Springfield and Dickie Betts of The Allman Brothers Band. Tune in here.

Broadway fans don’t miss this! Candi & Randy chat with 2012 Tony Award nominees Judith Light (Other Desert Cities), Norm Lewis (Porgy & Bess), Kathleen Marshall (Nice Work If You Can Get It), Chris Gattelli (Newsies) & Wayne Barker (Peter and the Starcatcher). Tune in here.

Join Chris Mascaro and Angelo Cane as they welcome former Super Bowl winners Rodney Hampton of the Giants, Tony Wragge of the Packers and Roy Jefferson of the Redskins to Thursday Night Tailgate. Tune in here.

Tune into to a candid discussion with Guy Kawasaki on how entrepreneurs can best drive innovation. Also will be discussing publishing strategies to keep in mind when writing a new book. Tune in here.

Gossip Girl star Chace Crawford graces the big screen in Peace Love and Misunderstanding. Chace joins host Robin Milling to discuss his role as an organic butcher in idyllic Woodstock. He tells Robin what it was like being on set with movie legend Jane Fonda. Tune in here.

Tips on Working with Advertisers From Nick Faber of Blogads

Last week, Nick Faber of Blogads made a special visit to our Marketing Club show to talk about tips on working with advertisers and sponsors. He is the Social Media Coordinator at Blogads, a network that connects bloggers with advertisers.  Blogads helps bloggers generate revenue and helps advertisers reach niche communities online.

Nick shared best practices on the topic as it related to how BlogTalkRadio hosts could work with advertisers more effectively.  He had some great advice to share on getting your show ready for advertisers, examples of effective advertising partnerships he has seen on his network, tips on putting together a media kit and much more. Tune in here to listen to the broadcast in its entirety.

Don’t forget to tune into future Marketing Club shows every other Tuesday at 1PM EST and listen to archived shows that you may have missed here.  You can see the complete list of educational shows for hosts that we offer on our BlogTalkRadio University page here.

Learn How To Attract Advertisers & Sponsors

Many of our hosts have come to us asking how they can monetize or make money from their BlogTalkRadio show.  So recently, we decided to host a special series on how to attract advertisers and sponsors as part of our programming for Marketing Club. Marketing Club is part of BlogTalkRadio University, our free educational class series.  If you missed out on these episodes, you can tune in to this 3 part series right here.

Part 1: Getting Your Show Advertiser/Sponsor Ready

Part 2: Building a Media Kit

Part 3: Advertiser/Sponsor Outreach

Be sure to attend Marketing Club for more insight on how to market and monetize your show!  We broadcast every other Tuesday at 1PM EST – make sure to follow us so you don’t miss out on the next broadcast.  We hope to see you there!

Marketing Legend Lester Wunderman Live on ‘The Alan Levy Show’

Advertising Hall of Famer Lester Wunderman drops in on The Alan Levy Show today at 11 a.m. ET to discuss his storied career, the current state of the ad industry and his book, Being Direct: Making Advertising Pay.

Les: From Wunderkind to Wunderman Worldwide.

Lester: From wunderkind to Wunderman worldwide.

In 1947, the Bronx, New York-born Lester, who turns 90 in June, broke into advertising as a copywriter at Madison Avenue firm Maxwell Sackheim & Co. There he built the firm’s mail-order accounts into a broader, more profitable business line, which would come to be known as “direct marketing.”

Two decades later, President Richard Nixon enlisted Lester’s help in using direct-marketing to educate Americans on the U.S. Postal Service’s new zip-code system.

In 1958, Lester and two colleagues founded the Big Apple firm Wunderman, Ricotta & Kline. While under his own shingle, Lester created the toll-free 1-800 number, the Columbia Record Club, Continue reading

Seth Godin Bestselling Author, Entrepreneur on BlogTalkRadio

BlogTalkRadio welcomes Seth Godin, marketing guru and agent of change, to the IABC ConferenceCast. Godin’s blog, books and presentations are revered in the industry for their insight and creativity. Today he shares some of that with BlogTalkRadio.

Godin

Seth Godin is a renowned speaker. Keynoting this summer at the IABC 2008 International Conference, Seth joins Shel Holtz today at Noon ET (click to listen), for an exclusive interview about his upcoming appearance in June.

Among other things, Godin is author of ten books that have been bestsellers around the world, including The New York Times business book bestseller list. Godin is also a contributing editor at Fast Company, holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.

BlogTalkRadio Feeding The Long Tail

Looking back at April 2008 shows us we’re still growing strong. In addition to all the conversations we’ve facilitated, we continue to add content to The Long Tail and provide a breadth and depth of content you’d be hard pressed to find housed on any other site. With over 70 categories and thousands of hosts, BlogTalkRadio is feeding the beast in record numbers. Take a look at these stats, for April:

  • 11,000 shows broadcast and archived
  • A total of 2.99 million listeners in April
  • 2,700 different hosts completed at least one show
  • 67,000 unique shows listened to in April
  • 87,000 unique shows in long tail

I find it interesting that 77% of the shows produced since we launched BlogTalkRadio were listened to at least one time in April.

Chris Anderson‘s Long Tail theory, for example, predicts that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. Take a look at the graph from Anderson’s site below.

LongTail

The red part are the big hits, the top sellers. The orange part of the graph is the Long Tail, the niches, which the theory says is where the new growth is coming from now and will continue in the future. BlogTalkRadio and its hosts continue to add powerful, fresh content to those niche audiences. BlogTalkRadio is out to prove the Long Tail theory, that demand for content not available in your traditional media channels will be as big or bigger than what you can find on them. Our continued progress in this arena should be of interest to potential business partners and advertisers who want to capitalize on this growing demand for niche content – as well as our audiences who want that relevant information.

We’d love to hear from you; join the conversation.

Alan Levy, CEO