Category Archives: Advertising

Reinventing Advertising with Joe Marchese on BlogTalkRadio

Alan Levy welcomes Joe Marchese, a respected thought leader in the social media and advertising industry to BlogTalkRadio. Joe writes weekly for MediaPost publications and has also keynoted various digital advertising and media summits as well as contributed to a number of national publications as an expert on new media.

Marchese Joe Marchese is reinventing advertising through his company, by recognizing the power of the people within social media and converting media dollars into charitable donations. He’ll go into detail on The Alan Levy show today at 4pm ET.

SocialVibe recognizes that individuals hold the key to generating attention and wielding influence in social media. It’s a powerful new way for brands to interact with people and changing the way brands participate in social media. Find out more today.

New Media: an Important Place to Be

The Center for Media Research MediaPost blog posted an interesting study summary yesterday by Jack Loechner entitled New Media An Important Place To Be Seen for the influence of purchases.

The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth.

Let’s look at the reported Percent of Media Influence on Electronics and Year over Year Growth for Web Radio: up 14.4%, Satellite Radio: down 6.9%, Radio: up a tiny 0.8%, Newspaper down 1.2%, Magazines down 3.7%, TV/Broadcast down 13.9% and Cable down a whopping 14.4%. And we don’t expect the trend to slow down any time soon.

All the more reason, really, for advertisers to be looking in the direction of new media sites like BlogTalkRadio. That’s also great news for our hosts enrolled in our Revenue Sharing program or taking advantage of our Business Solutions packages.

Gary Drenik, President of BIGresearch, concludes that “It’s no longer enough for marketers to advertise only a slogan… (they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media for influence to purchase… “

Traditional media is still on top make no mistake, but if this trend continues, they’ll be eye to eye before you know it with the newcomer media looking to take the tops spots. Where are you putting your advertising money?

Web and Satellite Causing Static for Terrestrial Radio

Portfolio writer Liz Gunnison posted an article today entitled “Radio’s S.O.S.” that highlights the disruption of terrestrial radio by satellite and web entities.

Today’s Gunnison article sites two reasons terrestrial radio is hurting 1) content options for audiences is mushrooming and 2) the changing local advertising markets. Today’s post references an earlier Portfolio article from this week in which writer David Levine referred to BlogTalkRadio as “the dominant player” in citizen broadcasting. Gunnison writes:

Offerings on the internet include not only a wealth of audio streaming commercial-free, but now even the likes of BlogTalk radio—a site which essentially allows anyone to broadcast their own radio show for free over the internet…

And while internet offerings have long been stealing their share of listeners at home, terrestrial radio is steadily losing listeners on the road as well. Many cars now come equipped with options like satellite radio and mp3 device hookups, allowing drivers to listen to downloaded music and podcasts as they drive…

Our recent Reciva deal also indicates that Internet radio’s move to mobile will continue to cause static for terrestrial radio.

The focus for niche and on-demand entertainment that sources like BlogTalkRadio provide will continue to disrupt mainstream broadcasting business models. BlogTalkRadio’s diverse live and RSS enabled content will increasingly make it more appealing to advertisers seeking tailored ways to reach quality consumers – and for consumers to get relevant information that appeals to them. In addition, the business solutions programs offered by BlogTalkRadio provide easy, direct contact between businesses and their audiences in branded environments.

The article also quotes Barry Parr, a media analyst for Jupiter Research Group, who said “internet and satellite rivals can’t yet deliver professional-level coverage of local news.” BlogTalkRadio hosts are already challenging that assertion as well.