Author Archives: Georgia Grey

The Power of Conversation in Broadcasting

Old fashioned radio disc jockey broadcasting

Having a conversation is something we do all the time, a part of everyday life. However, the power of the humble conversation as a marketing tool is being re-evaluated by marketers around the world as they are starting to see what an integral part of a communications strategy it can be – especially when it comes to broadcast media.  AdWeek stated that

the lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.”

This is particularly applicable to radio where conversations have the opportunity to last for longer periods of time compared to TV or video, meaning that in turn they become more natural and consequently draw listeners in. So, let’s take a look at conversation and how you can use it to your advantage in your content strategy!

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5 Ways to Boost Your Audience

It’s undeniable. Everyone who is putting themselves out there and broadcasting on a regular basis is keen to grow their audience. However, the art of gaining new listeners is not an easy one and is something which takes time and practice. How you go about drawing in those followers completely depends on what you’re talking about but there are some general rules which always help pique the interest of potential listeners. Make sure you’re not missing a trick by following these 5 rules!

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How To Create The Perfect Radio Interview

 

The interview format is here to stay. Whether it’s a talk show, magazine profile or radio broadcast they attract listeners and viewers alike. Why? Huffington Post believes ‘we’ll always be drawn to Q&As about other people’s lives’ and Cultured Vultures confirms this ‘there is something to be said for being offered an insight into the mind of a well-known individual’.

Celebrity or not, we have an innate curiosity about other people’s lives and that’s the beauty of a great interview. On the surface it seems a simple enough format but a dynamic back and forth is much harder than it appears. If you’re not already on the interview bandwagon, you should think about getting them into your content plan, our ‘How to’ guide will answer your burning questions and put you on track to hosting great interviews!

How to: find those guests

Finding a great guest is the first hurdle to tackle but before you start cold-calling people you need to think about some important questions: who is my audience? what do they want to know? what will this guest bring to my show? Basically, you need to have a specific purpose for speaking to someone, any guest you invite on your show should enrich the themes you cover. A great start is to discover who the experts in the field you want to cover are, an advanced search on Amazon can help identify who has recently published a study in your field of choice – search by topic, then adjust the search for relevance and publication date.

The next step once you have honed in on a guest to is to imagine them as a ‘story’, thinking about the narrative you could create if they were on your show and how you would tell it to your audience. Research them and have an idea of where you want the discussion to go, drawing up a list of potential questions.

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BlogTalkRadio Help Isn’t Far Away…

ask-deb

What do you do when you need technical assistance or other types of help at BlogTalkRadio?  This is a question I’m asked often, because at this time we don’t offer phone support. That doesn’t mean you can’t receive immediate help. Let me share a few ways you can receive assistance at BlogTalkRadio.

Host Services – Our host services team works into the wee hours to ensure your success. If you have an immediate technical issue, they should be your first stop. When you post your questions to the forum or Yahoo group, there’s a chance I won’t see it right away. Your best bet is always to contact Host Services at service@blogtalkradio.com, especially if you’re live or about to go live and need immediate assistance.

Live Help – BlogTalkRadio offers live online help every week night and Saturday from 7:00 p.m. to 11:00 p.m. (ET) and Sundays from 5:00 p.m. to 11:00 p.m.

The Blog Talk Radio Learning Center: Our learning center features screencasts, faqs, tutorials and so much more. This should be your first stop upon signing up for BlogTalkRadio. After visiting all of the sections in our learning center, you’ll be broadcasting like an old pro.

BlogTalkRadio 101: Nikki and Travis offer live tips and assistance every Wednesday at 1:00 p.m on BlogTalkRadio 101. EDT. They calls and questions from chat too. If you’re confused about something, need equipment tips, or have questions about starting a show, this is the place to be!

The BlogTalkRadio Forum: Our hosts share tips, equipment advice and more. Though many do come to the forum for assitance, it’s also a great place to mingle with other hosts and talk about whatever you like. It’s not recommended you use the forum for immediate technical issues, but if you have questions or suggestions of your own, or just want to say hi, do stop by!

BlogTalkRadio Help Center: The BlogTalkRadio Help Center is a work in progress. Here I’m compiling blog posts, tutorials, and helpful shows that will enhance your BlogTalkRadio experience. I hope you find it helpful too!

As Community Manager, I’m also here to help. If you have any questions, comments or suggestions, feel free to drop me a line at deborahng(at)blogtalkradio(dot)com.

10 Ways Podcasting Can Help Your Business

on the air

BlogTalkRadio has a variety of hosts. Some host shows for pleasure while others use BlogTalkRadio to build up businesses and brands. Today, we’re going to focus on the different ways BlogTalkRadio and podcasting can help grow a business.

  1. Establish you as an expert – If you want to be seen as a thought leader or expert in your field, you can do so by hosting your own podcast or radio show. Share tips and advice, do product reviews, book recommendations and more.
  2. Spread the word about your products and services – Fans of your podcasts will want to learn more about you. They’ll follow you to your blogs and websites, read your books, attend your speaking gigs and more. Podcasting is a terrific way to discuss whatever it is you’re selling.
  3. Interviews with experts – You can offer to be interviewed on other podcasts or bring in folks to talk to on your own show. Either way it’s another way to get your name out there and create a buzz around whatever it is that you do.
  4. Build up your brand – Podcasting is a terrific way to build up both your personal and business brands. With regular shows, your name because familiar and folks will want to learn more.
  5. Bring in a whole new audience – So you have traffic to your blogs and websites, but podcasting will also reach a whole new audience.  Folks who hear you talk, will be interested to read what you write and more.
  6. Build a community – Take advantage of the chat room people to build and engage your community. Create discussion topcs and keep the conversation flowing.
  7. Have classes and seminars – Use podcasts and online radio as a classroom. Teach others, offer courses and seminars. Invite other speakers to contribute.
  8. Expand on topics – Perhaps you wrote about something on your blog or in a magazine article, but didn’t want to be too long winded. A podcast will allow you to expand beyond your usual word count.
  9. Take advantage of search engine traffic – The words describing your podcast can also be picked up on by search engines. Those who follow the links may be curious and want to learn more about you and what you do.
  10. Shameless self promotion – Podcasts are awesome self promotional tools. Use your online radio show to talk about whatever you like, the sky is the limit!

10 Tips for Building Traffic Without Being Spammy

spam

One of the biggest challenges of being a blogger and Community Manager is in bringing in traffic and raising awareness of various BlogTalkRadio shows without being seen as a spammer. No one wants to receive hundreds of pieces of email from the same organization, nor do they want to see the same links in their Twitter stream each time they log on.

Today, I’d love to share some tips for building traffic without being perceived as a spammer:

1. It’s all about relationships: One of my pet peeves about blogging is about the bloggers who only reach out to me when they want something from me. They don’t periodically check in and say hi or converse with me on Twitter. Instead they only reach out when they want something. Social media is all about relationships. It’s about making contacts and building those relationships and then turning those relationships into something more personal. Take time to make friends and build up relationships, and then if you’d like help with promotion, you’ll find folks are a little more willing.

2.Ask for permission: Instead of posting links in blog comments or forums, ask for permission. Email details to bloggers and forum administrators and ask them if it’s ok to post. This will serve a couple of purposes. First, this will put you in the administrators good graces because you didn’t spam with links. Second, you will be building up a relationship with the blogger or forum admin which will help with future promotions

3. Don’t bug the same people all the time: Outreach to bloggers and the media can have positive results. However, when you ask the same bloggers to promote your show week after week, it might wear out your welcome. Save your outreach for special occasions or reach out to a few different bloggers each week. The last thing you want is for the recipient of your emails to hit delete without opening.

4. Don’t send requests and invites every day: The best way to become a pest is to send invites and event requests every single day until the show airs. If the other parties are interested they’ll save the date.  Just as you would do for your outreach, save it for special guests and occasions.

5. Look into cross promotion: A good way to get bloggers to talk about your show or other hosts to mention your show is to cross promote together. Offer on air plugs for whoever shows you the love.

6. Build community, not traffic: Encourage audience participation in the chat rooms, social networks and more. If listeners see your show as a community event rather than an online radio show, they’ll show up each week with bells on.

7. Become a part of other communities: By becoming an active participant in other discussion groups, you’re getting people interested in you. The more you share, the more people will want to learn more about you – and will even follow you to your shows, web pages, blogs and more.

8. There’s no competition, only opportunity: Don’t view your fellow hosts or bloggers as competition, there’s no such thing. Even the folks who do almost the same thing as you are not competition. They are colleagues, friends, and allies. Cross promote each others’ shows. Host contests together. Be guests on each others shows. Work together, not separate and watch your communities grow…together.

9. Don’t be pushy: Asking for promotion or Tweeting out a link once is cool. To do so over and over in an aggressive manner is pushy. People don’t like to deal with pushy talk show hosts. Ask, but don’t push.

10. Don’t forget to say thank you: Please remember the people who helped you. Don’t forget to drop a line to say thank you. No one forgets good manners.

Want to learn more about building traffic: Listen to these BlogTalkRadio shows:

BlogTalkRadio 101 and BlogTalkRadio Insider: Good for Beginners

blogtalkradio-101

If you’re new to BlogTalkRadio, you no doubt have already visited the BlogTalkRadio Learning Center, with its useful tips and screencasts. Did you know there are also a couple of shows you can listen to that will help you get started?

BlogTalkRadio 101

The first, BlogTalkRadio 101 is hosted by Nikki Starr. Nikki answers all of your questions about BlogTalkRadio, especially those that have to do with getting started. Each week, Nikki  takes calls, answer questions from chat and touch on issues having to do with equipment, switchboard, chatrooms and the legalities of using music for your show.

No question is too small or too silly and Nikki answers in a thoughtful, easy to understand manner. If anything about BlogTalkRadio confuses you, or if you just have a question, stop by. You’ll be happy you did!

BlogTalkRadio 101 airs every Wednesday at 1:00 p.m. EDT, but don’t worry if you missed the live eppy, you can also catch the archived episodes on demand.

blogtalkradio-insider1 BlogTalkRadio Insider

BlogTalkRadio Insider goes inside BlogTalkRadio and brings you interviews with the folks who work all our behind the scenes magic.  Co-hosted by TV Talk’s Shaun Daily and BlogTalkRadio’s Community Manager, Deborah Ng, Insider interviews a member of the BlogTalkRadio team and one of our hosts each week. Learn what it’s like to work for our tech or host services department, or about the day in the live of a BTR staffer, or tune in to find out our hosts’ favorite equipment or traffic tips.

BlogTalkRadio Insider airs Thursdays at 4:00 p.m. EDT, and again, all episodes are available on demand for later listening.

10 FaceBook Marketing Tips for Podcasters

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BlogTalkRadio has a FaceBook group made up of hosts, listeners and other BlogTalkRadio fans. We started the FaceBook group for several reasons. The main reason is to build our community and give our fans a place to share their shows and ideas. Another reason was to promote many of the day’s events. We also felt a FaceBook group would be a good way to create awareness and encourage others to join the BlogTalkRadio community.

If you would like to use Facebook to  build your own community and market your podcast or online radio show, these tips can help.

1. Create a rock star profile –  Your profile is the first stop for potential friends and followers. Make it interesting and reflective of your message. Make sure there’s a link to your podcast, your blogs and anything else you wish to promote.

2. Post your podcast’s feed into your Facebook profile – Your profile allows you to post your feeds to your profile page, alerting all of your friends to updates.

3. Make friends with people who will be interested in your show – Do searches to find friends in your niche. Once you get to know everyone you can start introducing them to your show, if they haven’t already found it on your own. The tricks is to market conversationally and not resort to in your face spam tactics.

4. Join a Facebook group – The best way to meet like-minded people is to join Facebook groups. You can share ideas and tips and further establish yourself as an expert. You can even talk about your show now and then, especially if you have an interesting or notable guest.

5. Start your own Facebook group – Start a Facebook group around your show or genre. Share links, tips, ideas and interact as you build your own community.

6. Comment on other people walls and profiles – VMake friend’s with people who interest you and comment on their walls or profile page. You don’t have to spam them with links, but if you become an online friend, they will want to learn more about you.

7. Set up Facebook events – Have a major guest? Tell the world by creating a Facebook event. Invite everyone you know. List date, time, and descriptive paragraph.Facebook allows you to invite up to 100 people at a time so if you know a lot of people, you may have to send out several invites.

8. Facebook badges – Customizable Facebook badges allow you to share your information on other websites. The badges are automatically updated and visible to all who view it – not only Facebook friends.

9. Use Tweetdeck – Not only does Tweetdeck allow you to view all of your followers tweets, @replys, DM’s and searches at a glance, but you can also post updates to Twitter and Facebook at the same time, killing two birds with one proverbial stone.

10. Use BlogTalkRadio’s Tweet This and Share This buttons – On every show page is a “Tweet This” and “Share This” button conveniently allowing you to tell your favorite social networks about your shows just before they air. When your listeners tweet and share, they’re also encouraging more listeners.