We think we speak for every consumer on earth when we say we hate the hard sell—that is, some two-bit goon trying to pressure us into parting with our hard-earned moolah by hurling outlandish promises at us so fast that our head is spinning like Michelle Kwan on speed.
So you can imagine how thrilled we are to announce that this week’s Blurb! Book of the Week honors go to Judith Sherven and Jim Sniechowski, authors of The Heart of Marketing: Love Your Customers and They Will Love You Back.
For this 182-page work preaches the virtues of “soft-sell marketing,” which Judith and Jim define as:
“Authenticity, transparency, respect and partnership—so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you.”
Better yet, they say, “Traditionally, business has been strictly a numbers game—founded on calculation instead of connection—and the world at large has suffered from commerce that lacks consciousness.”
And from the looks of their own lives, it seems safe to say that Judith and Jim are the real deal.
Married 21 years, the couple—both of whom earned Ph.D.’s in psychology—are founders of the Soft Sell Marketers Association, which provides support, training and community for fellow soft-sell marketers.
Currently living in Las Vegas, Judith and Jim are also the authors of five books on maintaining healthy romantic relationships, including, The New Intimacy and Be Loved for Who You Really Are.
Each week, Blurb! hosts Sally Shields and Dr. Kent review not books but prerecorded pitches from five writers in one genre whose literary offerings are hot off the presses.
And each scribe (or team of scribes) gets a mere three minutes to convince our resident critics that theirs is the book worth cracking. But if they succeed, they capture the coveted Book of the Week title.
That means Sally and Dr. Kent post it prominently on the Blurb! website, just as they did with Judith and Jim’s book.
To top it all off, the winning author gets a guest spot on the show, during which to pitch his or her book live to listeners worldwide, just as Judith and Jim will appear on today’s show at 12:30 p.m. ET.
To tune into Blurb!, click here.
To hear Judith and Jim’s winning blurb and learn more about Blurb!—including how to submit your pitch for an upcoming show—click here.
To read more about The Heart of Marketing, click here.
To check out Judith and Jim’s website, click here.
To see all our Blurb! Book of the Week winners to date, click here.