The editor-in-chief of Wired Magazine talks transparency on Media 2.Open today.
Oversimplified, The Long Tail theory says:
When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).
BlogTalkRadio understands and adds content to The Long Tail every day, to the tune of three to four-hundred shows a day produced by citizen broadcasters to satisfy those underrepresented niches.