It’s not easy being a social-media guru, particularly a successful one.
Just ask Chris Brogan.
Interviewed on Danny Brown, the president of digital-marketing agency New Marketing Labs bemoans the drubbing he takes from his critics and comrades alike.
“I’ve gone from being this guy who’s blogged for 10 years to—every time I pick up a new client it seems like this is fodder for, Is Chris Brogan the Big Bad Wolf?” he tells host Danny Brown.
“Recently, a blog picked up a story, supposedly fictional, of what if I were the person who invited Chris to CES [the annual Consumer Electronics Association trade show] in January. And what if, at that event, my client, Panasonic, was working with Chris and Chris makes a relationship with someone who later becomes a client, like Sony, seven or so months later?
“So this somewhat conjecture—which read almost exactly like an email that I’d received from another party—soon becomes everyone’s chance to decide if I was unethical.
“It seems like the majority of the court weighed in that I was yet again reasonably ethical, but somewhat shady. That’s my own choice of words,” continues Chris, whose new book—a New York Times bestseller co-authored by Julien Smith—is titled Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.
“Mitch Joel of [digital-marketing and communications firm] Six Pixels of Separation made the joke, ‘Why don’t we just, every time you get a new client, shake the Internet and write a bunch of scared blogs?’
“This is my job. I’m paid to work with big companies. I’m also paid to make bloggers understand how they might make business.
“I can’t imagine somebody going over to the call center employee and screaming, ‘I can’t believe you’re making a paycheck while you’re answering the phone helping people! You mean helping people is worth money? What are you, some kind of grubber?’
“This is ridiculous. I’m getting paid for my job. I’m not asking my friends to pay for me. I’m not sitting around with countless schemes to get your money.”
Then Chris quips: “I haven’t tried to sell out my community—although I would for $10 million. Yea, that’s the number. Ten million. I’ll flip over my entire contact list. I will say anything.”
Later in the show, Chris’ irritation returns, seemingly with good reason:
“I’ve got a lot of people saying not particularly nice things about me who I’ve bought dinner for, who I’ve had drinks with, who I considered my real friends, who suddenly are taking swings at me.”
To hear Chris’ full interview, click here.
To read more about Trust Agents, click here.