FOR IMMEDIATE RELEASE:
NEW RADIO FORMAT USHERS IN FREE RADIO
“Social Radio” Expands upon Satellite and Terrestrial Radio
New York, NY, November 15th, 2006 – BlogTalkRadio today announced a new radio format to allow anyone with a telephone or Internet connection to host or listen to a live radio show with call-ins. Unlike competing formats, BlogTalkRadio programming is totally free with minimal on-air advertising, requires no download or special equipment and is accessible globally.
Each BlogTalkRadio host receives his or her own channel with a “dashboard” page to manage all aspects of the show including show schedule, details of the show and the listener call queue. Listeners in turn access the shows via audio feeds on the host’s page and BlogTalkRadio home page, and may also call into live shows via any type of phone from anywhere in the world.
“We are witnessing the beginning of the social radio movement,” said BlogTalkRadio CEO Alan Levy. “By erasing the barrier of entry, we are empowering millions of citizen broadcasters to express themselves through radio. In the same way blogging impacted print media, social radio will impact radio.”
BlogTalkRadio allows the tens of millions bloggers to turn their blogs into live, interactive events. After the shows air live they are then archived as podcasts and then made available via RSS feed so listeners can listen to shows on demand.
BlogTalkRadio generates much of its revenue by placing ads on host channels, which listeners must visit to hear the show, as well as on-air “sponsorships”. Unlike radio networks and social networking sites, BlogTalkRadio splits this revenue directly with participating hosts. Furthermore, BlogTalkRadio provides each host with a selection of promotional buttons, which link their host channel to their blog or website.
“BlogTalkRadio is radio for the age of social networking,” continued Levy. “By merging the oldest broadcast format, radio, with Web 2.0, we are allowing anyone with something to say to access a vast community of listeners. As the first social radio network, we are witnessing an explosion of grass-roots radio programming.”
BlogTalkRadio is the first social radio network. BlogTalkRadio allows anyone with a phone or Internet connection to host or listen to a live radio show with call-ins. Founded in August 2006 by telecommunications pioneers Alan Levy and Bob Charish, the Company is headquartered in New Jersey. For more information, or to become a host, visit www.blogtalkradio.com