Called a “Social Media Pioneer” by Forbes, Tucson native Jessica Northey is a social media, broadcasting, and Country Music blogger/journalist, as well as a regular speaker at broadcasting and social media conferences. She was a featured speaker at New Media Expo/BlogWorld this January. Specializing in social media where you ARE the brand, breaking new artists and strategic use of social media for broadcasting, Jessica is taking over the Country Music industry one tweet at a time with over 525k followers. After 15+ years in traditional media experience, she founded Digital media firm FingerCandyMedia.com. In May 2011, Northey created #CMchat (Country Music Chat) on Twitter, which has become one of the largest hashtag (#) communities on Twitter, generating over 50 million impressions per week.
Rick Calvert founded New Media Expo (aka BlogWorld), the world’s largest conference and trade show for bloggers, podcasters, web TV & video creators, and social business pros. NME attracts content creators from across the globe, and it’s also the epicenter of leading ideas in social business along with the BusinessNext Social conference. These concurrent events combine to produce a who’s-who line up of content creators, global influencers, niche experts and business icons dedicated to educating you with the latest knowledge, technology and techniques for online success.
A lot of effort is put into promoting your show before it goes live, but it’s just as important to promote your show after you host it in order to develop a following, generate traffic and build relationships.
We recently did a show on BlogTalkRadio University sharing the 12 things to check off your list after you host your show. The show was inspired by an infographic posted by DivvyHQ on the topic of how to promote a blog post after you write it. In some ways, you can compare hosting a podcast or an online radio show to “audio blogging” so many of the tips in the infographic apply to our radio hosts.
Listen to our most recent episode to get your post-show cheat sheet of everything you need to do to promote your latest show episode. And be sure to listen to the entire broadcast because we share a 13th tip that you don’t want to miss! Tune in.
If you missed out on BlogHer ’12 this year, don’t fret because BlogHer ’13 is already in the works and will be landing in Chicago next year. Read more about it here. And if you are a woman blogger or interested in starting your own blog, take the time to become part of the BlogHer community. It’s a great way to network and meet other women that are interested in building their brands online.
Last week, Nick Faber of Blogads made a special visit to our Marketing Club show to talk about tips on working with advertisers and sponsors. He is the Social Media Coordinator at Blogads, a network that connects bloggers with advertisers. Blogads helps bloggers generate revenue and helps advertisers reach niche communities online.
Nick shared best practices on the topic as it related to how BlogTalkRadio hosts could work with advertisers more effectively. He had some great advice to share on getting your show ready for advertisers, examples of effective advertising partnerships he has seen on his network, tips on putting together a media kit and much more. Tune in here to listen to the broadcast in its entirety.
Don’t forget to tune into future Marketing Club shows every other Tuesday at 1PM EST and listen to archived shows that you may have missed here. You can see the complete list of educational shows for hosts that we offer on our BlogTalkRadio University page here.
As a professional blogger, it took years for me to learn the ropes. Blogging isn’t something I entered into blind. I did a lot of research to learn from the best probloggers in the business. There’s a lot more to blogging than just posting some content.
After browsing our blogging-related content, I realize we have so much educational content from both well known bloggers, and up and comers. If you’re interested in learning more about blogging, you might be interested in these gems from the BlogTalkRadio vault:
Blogging’s Greatest Hits
My friend “Authority Blogger” Chris Garrett, who is also a blogging superstar and all around nice guy, visited with SobCon Radio in December to discuss blogging.
At BlogWorld Expo ’08, another of my blogging friends, Darren Rowse, the ProBlogger himself, stopped by the BlogTalkRadio booth to talk about b5Media, blogging and more.
Darren also visited with Wayne Hurlbert last July to discuss blogging for a six figure income.
Chris Garrett and David Peralty dropped by to chat with me on FWJ Radio to talk about whether it’s more profitable to blog for one’s self or become a blogger for hire.
My idol (and friend), Liz Strauss, visited with Wayne Hurlbert to talk about Blogger and SOBCon founder Liz Strauss talks relationship blogging and power of conference participation
Liz also visited with Sherry Borzo last month to discuss blogging and social media as a way to build community.
A couple of weeks ago, Jim Turner of Social Mediasphere discussed the future of blog networks.
BlogTalkRadio features over 500 hours of blogging-related content. Please see the search results page for a look at all of our blogging-related content, or subscribe to the blogging feed to receive alerts to all upcoming blogging-themed shows.
As someone who has been blogging for several years, I’m always looking for ways to take my blogs to the next level. I’ve done redesigns, contests, and even implemented video. Something else to consider is radio.
Blogging is all about community. What better way to really connect to your community then by letting them hear the passion in your voice? Today I’d like to share some ways you and your community can benefit from having a radio show:
Talk about a specific subject for as long as you like – You’ve heard all the blogging experts: when writing for the web, keep it short and sweet. With radio, you can expand and get into more detail without having to worry about eyes glazing over.
Have a Q&A with your listeners – By allowing your readers to call in and ask questions or offer their own point of view, you can learn about the topics that are important to them . It also enables you to get to know them better.
Bring on guests and experts within your niche – By putting together a panel or bringing on an expert, you’re letting your readers learn from others in the field. It never hurts to give another point of view.
No typos or spelling issues here – Your first radio experience might be a produce a case of the nerves, but you won’t have to deal with formatting issues, image uploads, spelling or typing.
It’s a wonderful way to connect with your community – Once you build up an audience you’ll feel a connection with your community, inspiring you to blog more with them in mind.
It provides fodder for future blog posts – Getting into discussions with your readers or guests will no doubt provide you with tons of ideas.
Your readers can connect with each other – Did you know your listeners can chat about your day’s topic while the show is going on? Invite them out of the comments and into real time with radio.
I’ll get into this in detail more on another post, but it doesn’t take a lot of expensive equipment and technical know-how to have a radio show with BlogTalkRadio. All you need is a phone and an idea.
What ways can you think of to use radio to take your blog to the next level? Are you a blogger with a radio show? Tell us about it!