Category Archives: Blogs

Microsoft’s Customer Service General Manager Sean O’Driscoll on BlogTalkRadio

Sean O’Driscoll, General Manager, Customer Service and Support for Microsoft visits BlogTalkRadio today.

ODriscoll Microsoft’s Sean O’Driscoll joins John C. Havens today at 4pm on Media 2.Open for an open, transparent conversation.

Sean has been working on community for roughly four years with Microsoft focusing on engaging the active enthusiasts and leaders that fuel the value of communities.

Learning through conversations and writing to understand new points of views and perspectives define his philosophies of community. Join this conversation today.

Chris Anderson of Wired and The Long Tail on BlogTalkRadio

The editor-in-chief of Wired Magazine talks transparency on Media 2.Open today.

Chris Anderson, author of the book and blog The Long Tail, joins John C. Havens on Media 2.Open today at 2:30pm ET to discuss transparency in the business world.

Oversimplified, The Long Tail theory says:

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).

BlogTalkRadio understands and adds content to The Long Tail every day, to the tune of three to four-hundred shows a day produced by citizen broadcasters to satisfy those underrepresented niches.

Photo by uncleweed

Join the Conversation with Joseph Jaffe and Alan Levy

Joseph Jaffe, President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership joins Alan Levy on the Alan Levy Show today.

joseph_jaffe At 3pm ET today, Joseph Jaffe will join the conversation with Alan Levy about Jaffe’s new book Join the Conversation.

Jaffe’s popular blog and podcast “Jaffe Juice”, provides commentary on all things new marketing. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa.

jtc_book.jpgHis new book, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership, continues to push the envelope and shift perspectives on the way marketers think about marketing. It is an appropriate follow up to his first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising, which provided a much needed industry eye-opening. Join the Conversation, and its complementary blog, outline the birth and rise of “conversational marketing” – a vision of literally what comes next and how marketers can become part of the conversation, instead of constantly disrupting it.

Join the conversation live today at 3pm ET on The Alan Levy Show.

BlogTalkRadio Welcomes Sree Sreenivasan

Everyone can learn something from Sree Sreenivasan. Today is your chance to find out how and why.

Sree Sree is Dean of Student Affairs & professor at Columbia Journalism School; tech reporter for WNBC-TV; co-founder of South Asian Journalists Association (SAJA), and author of SreeTips.com and the New to Sree blog. He’s recently launched SreeTips on BlogTalkRadio.

Today at 3pm ET, SreeTips will be hosting Blogging for Journalists: Best Practices from SreeTips.com. Tips and advice for print and TV journalists who are now blogging. Topics will include: basics of blogging; how to get started; building traffic; building your blog’s brand; making money; taking it to the next level. It will be hosted by Sree and David Kohn, Baltimore Sun’s health and science reporter.

Questions about Facebook? Last week Sree hosted a great show on Facebook for journalists. All of Sree’s tips can be used for BlogTalkRadio hosts, too, just listen in for tips and advice.

Sree is also the co-founder of SAJA, the South Asian Journalists Association, which also debuted its show on BlogTalkRadio yesterday, where Sree interviewed Anusha Shrivastava, a reporter at Dow Jones Newswires and SAJA’s new secretary and coordinator of its mentor program. Today’s SAJA show features Sandeep Junnarkar, SAJA’s new president.

Welcome to BlogTalkRadio, Sree.

Word of Mouth Marketing's Andy Sernovitz on BlogTalkRadio

Andy Sernovitz, CEO of Gas Pedal, author of “Word of Mouth Marketing,” founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and popular new media speaker/personality drops by BlogTalkRadio today.

Sernovitz Andy Sernovitz is a blogger at Damn, I Wish I’d Thought of That! and author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’ll be joining John C. Havens today on Media 2.Open at 3pm ET to discuss the book, the blog and the world of word of mouth.

With straightforward advice and humor, marketing expert Andy Sernovitz can tell you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Photo by Hyku

Word of Mouth Marketing’s Andy Sernovitz on BlogTalkRadio

Andy Sernovitz, CEO of Gas Pedal, author of “Word of Mouth Marketing,” founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and popular new media speaker/personality drops by BlogTalkRadio today.

Sernovitz Andy Sernovitz is a blogger at Damn, I Wish I’d Thought of That! and author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’ll be joining John C. Havens today on Media 2.Open at 3pm ET to discuss the book, the blog and the world of word of mouth.

With straightforward advice and humor, marketing expert Andy Sernovitz can tell you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Photo by Hyku

Robert Scoble Talks FastCompany.TV on BlogTalkRadio

Noted technology blogger and host of ScobleTV, Robert Scoble, sits down with BlogTalkRadio CEO Alan Levy today.

The Scobleizer will join The Alan Levy Show to discuss Scoble’s new role as Managing Director of the new video network FastCompany.TV from Mansueto Digital today at 3pm ET.

Scoble’s daily video series, ScobleTV, will be featured on the newly launched FastCompany.TV. Scoble is highly regarded for his coverage of emerging technology trends from both start ups and established tech companies, especially in the Web 2.0 and social media space. He covered BlogTalkRadio’s new site launch in September 2007.

Join the conversation via text or phone on The Alan Levy Show and get the inside scoop on ScobleTV, Scobleizer.com and FastCompany.TV.

[photo by Thomas Hawk via Flickr]

Shel Israel and Mike Prosceno: Moving Social Media into the Real World

So much gets written about why people should care about Social Media, too few are actually talking about how to do it in the real world.

mikeprosceno John C. Havens and Shel Holtz from Web 2.Open interview Mike Prosceno, head of New Media Relations at SAP, and Shel Israel, new media maven, today at 3pm ET today for an in-depth look at SAP’s Global Survey.

Prosceno is VP of communications at SAP. Currently leading SAP’s Social Media Relations effort and evangelizing the use of social media internally for business productivity benefits.

ShelIsraelShel Israel, co-author of “Naked Conversations”is doing work with SAP on a Global Survey on how people all over the world use new media.

Shel Holtz is a noted PR blogger, podcaster and author in demand as a speaker at conferences and workshops around the world.