New York, NY – August 13 2008 – BlogTalkRadio the first and largest online talk radio broadcasting network, today announced the hiring of John Federico as Vice President of Marketing. Federico, who most recently was the Senior Strategist at interactive marketing agency IconNicholson, brings more than 15 years experience in marketing communications, business development and digital media.
In his new role as Vice President of Marketing, Federico will oversee and manage all market strategy, brand development and marketing communications with a focus on making real-time interactive radio and podcasting accessible to any producer and listener. He will also be responsible for expanding the marketing team for the online broadcasting network. Federico will report directly to BlogTalkRadio’s CEO, Alan Levy.
“John is a strong addition to BlogTalkRadio and a seasoned expert in the digital media and marketing field,” said Alan Levy, CEO of BlogTalkRadio. “His track record for implementing successful marketing strategies will be beneficial to the continued strong growth of the BlogTalkRadio network.”
“BlogTalkRadio takes the complexity out of real-time interactive radio and podcasting while maintaining all the power of the medium’s potential,” said newly appointed Vice President of Marketing John Federico. “I am eager to help the Company bring live interactive radio and podcasting to individuals and corporations worldwide.”
Formerly the Senior Director of Podcasting for Audible, Inc, Federico created and managed the company’s podcasting business unit where he successfully developed marketing, business development and sales strategies for the leading provider of premium digital spoken audio information.