BlogTalkRadio host Shaun Daily continues to make headlines with his brilliant Jericho campaign.
In today’s Washington Post story entitled “Battle-Scarred ‘Jericho’ Marches On: A Testament To What Can Happen When Fans Go Nuts,” writer Amy Amatangelo dives deep into what happens when you mess with passionate fans – and one of them has his own Internet radio show.
Shaun Daily, who hosts a radio show on www.blogtalkradio.com, was a huge fan of the show. When word began to circulate that the series wasn’t going to get a second season, he urged his listeners to ship nuts to CBS headquarters in Los Angeles and New York.
By now you’ve heard what happened. But it’s also good to see how it affected the show’s return and CBS executives in a positive way.
Last May, CBS canceled [Carol Barbee's] freshman drama “Jericho.” But after receiving more than 40,000 pounds of peanuts from devoted and outraged fans, the network reversed course, picking up the post-apocalyptic drama for a seven-episode second season.
“We had nothing to do with it,” said Barbee, the show’s executive producer. “The fans all did it themselves. I think it will probably be one of those things that will always be one of the highlights of my career.”
Folks, that’s empowerment.