John discussed the BlogTalkRadio model, some notable hosts and even tossed in a few statistics. For instance, it might interest you to learn that BlogTalkRadio averages 3.6 million listeners per month!
What I found most interesting however, wasn’t our growing audience or that Brad Pitt and Shirley Maclaine were guests on the network, but rather John’s suggestion and invitation that BlogTalkRadio and the more traditional forms of broadcasting work together.
When asked if he had advice for the radio industry regarding downloadable media, John said:
“More than advice, I’d make an offer–let’s work together! We have an amazing amount of content we can syndicate to radio stations while also syndicating terrestrial shows on our network. Any network, online or off, loves to have the content they’ve already created distributed to more markets via whatever medium is available. Especially when it means there is more money to be made when we tell our aggregate advertisers we’ve greatly increased their reach.”
We think John’s on to something. Traditional media has been hesitant to embrace online media. But by working together, we can find solutions benefitting all parties.