We don’t have any sort of award for best promotional effort of the week. But if we did, Audley Stephenson and Dave Mendonca would be shoe-ins for the honor.
Two days after our NBA Breakdown hosts landed a profile in The Brampton Guardian, they scored another report in the local media, this one in The Mississauga News, which covers the Toronto suburb of (you guessed it) Mississauga.
“Dave Mendonca and Audley Stephenson are just a couple of regular guys who happen to love basketball,’ writes the paper’s Iain Colpitts. “But if you ask them, that’s what makes their Internet radio show, The NBA Breakdown, so appealing.”
The News also quotes Audley on how the show’s success sneaked up on him.
“In the beginning stages, it feels like you’re talking to yourself in a room,” he says. “You’ve got no idea who’s listening, but then you see the numbers go above 100,000 and you realize you’re not in a room by yourself anymore.”
Dave, meanwhile, tells the paper that the power of the Internet has been incredible and he expects to see the show reach 15 million listeners one day.
As for how the guys scored their media blitz—which also includes an interview on the local cable show Daytime Toronto—Audley tells us:
“It was important to us that we had the support of the community in which we live. So when sat down and strategized how we wanted to promote our upcoming season, we took a real grassroots approach by focusing on local community media.
“We contacted outlets about our show and let them know we’re from the area, and they’ve responded nicely.”
But Audley and Dave aren’t the only BlogTalkRadio hosts who’ve been busy with successful media-relations efforts.
A day after The Mississauga News hit, Eric Ren, host of another sports show, Liberty League In the HuddLLe, landed a mention in a local paper, the Telegram & Gazette in Worcester, Mass.
The item, by columnist Jennifer Toland, plugs Eric’s Sunday, Oct. 24 interview with Dr. Tony Strickland of UCLA and the Sports Concussion Institute.
“We have very good relationships with the sports information directors for our member schools that we cover in the Liberty League, as well as the coaching staffs and radio broadcasters for each member school. We got into The Telegram through Rusty Eggan, SID for Worcester Poly,” Eric—who lives in Saratoga Springs, N.Y., and does corporate technology sales for Mainline Information Systems—tells us, before adding:
“I’m reaching out to some other newspapers in New York—in Rochester, Albany and Canton—for similar coverage.”
Click here to read The Mississauga News story on The NBA Breakdown.
Click here to sample The NBA Breakdown.
Click here to check out the Telegram & Gazette.
Click here to check out Dr. Strickland’s interview on Liberty League In the HuddLLe.