There are quite a few resources and tactics that you can employ to get your show some attention in the press. In this post, we’ll walk you through some of the ways you can drive a mini PR campaign for your show. You can also tune into a show on PR that we did for BlogTalkRadio University to get more color around these tips. Tune in here.
In order to launch an effective PR campaign, there are 5 things you must know:
1. What Is Newsworthy?
Before you start your PR push, you first need to have a sense of what is newsworthy. In some cases you may need to come up with an original angle. Some examples of interesting angles may be, covering a worthy cause, a trending topic, interviewing a noteworthy guest, breaking news on your show, hosting your 100th show, a special holiday themed show, etc.
Here are some press release examples from BTR hosts that you can leverage as templates for different instances:
2. How To Write An Effective Press Release
3. Where to Submit Your Press Release
Here is a comprehensive list of PR submission sites for where you can submit your press release once it’s ready to go out into the world. View list.
4. How To Pitch A Reporter
An alternative to writing a press release is actually pitching a reporter directly. Here are some tips on getting you started using this approach:
5. How To Tap Into The Blogger Community
Similar to finding journalists that you can build relationships with, explore bloggers in your category as well. These relationships can be more casual in nature. Many bloggers have great influence and reach.
You can connect with bloggers directly on email, by commenting on posts or on social media platforms like Twitter, Facebook, Instagram, Tumblr, Pinterest, etc. Once a relationship is established, you can send a heads up on a guest you are interviewing that they may be interested in tuning in to. If relevant, they may decide to blog about you to their audience. Better yet, invite them to come on our show and they will be sure to blog about it:)
For additional PR tips, Business Wire has an informative podcast called All Things Press Release that you can access here.