Comments on: To Survive in a Digital World, Newspapers Must Shift Radically - or Face Extinction http://blog.blogtalkradio.com/blogtalkradio/to-survive-in-a-digital-world-newspapers-must-shift-radically-or-face-extinction/ The Official Blog of Blog Talk Radio Mon, 23 Nov 2009 13:20:39 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: I Got My Reasons http://blog.blogtalkradio.com/blogtalkradio/to-survive-in-a-digital-world-newspapers-must-shift-radically-or-face-extinction/comment-page-1/#comment-900 I Got My Reasons Tue, 25 Nov 2008 14:58:37 +0000 http://blog.blogtalkradio.com/?p=4955#comment-900 The Times will survive because it's product is the best available; and it has already changed what it offers: there is far more information and lifestyle stuff, even video and sound, on their website... all of which the print edition ACTIVELY promotes. The idea that the Times will wither somehow while pursuing aggressive changes like this is incorrect, especially since its CONTENT is what they "sell" (through advertising revenue). I'd submit another model to all the marketing people out there who still cling to the "killer app" idea: CONTENT. The media has changed to the point that anyone can make a play to compete with the big boys; the only trouble is there is rarely a "there" there. Conversely if you have great content it could be scrawled on a piece of cardboard and still get atttention. The web has shocked and amazed us all since its inception but one thing has been consistent: conventional thinking always loses! As someone with some familiarity of the Times online development strategy, they are unlikely to be out-paced or out-spent on staying ahead of the curve anytime soon. Peace and happy Thanksgiving. (and listen to my show!!) http://blogtalkradio.com/igotmyreasons The Times will survive because it’s product is the best available; and it has already changed what it offers: there is far more information and lifestyle stuff, even video and sound, on their website… all of which the print edition ACTIVELY promotes. The idea that the Times will wither somehow while pursuing aggressive changes like this is incorrect, especially since its CONTENT is what they “sell” (through advertising revenue).

I’d submit another model to all the marketing people out there who still cling to the “killer app” idea: CONTENT. The media has changed to the point that anyone can make a play to compete with the big boys; the only trouble is there is rarely a “there” there. Conversely if you have great content it could be scrawled on a piece of cardboard and still get atttention. The web has shocked and amazed us all since its inception but one thing has been consistent: conventional thinking always loses! As someone with some familiarity of the Times online development strategy, they are unlikely to be out-paced or out-spent on staying ahead of the curve anytime soon.

Peace and happy Thanksgiving.

(and listen to my show!!)

http://blogtalkradio.com/igotmyreasons

]]> By: Clarisel http://blog.blogtalkradio.com/blogtalkradio/to-survive-in-a-digital-world-newspapers-must-shift-radically-or-face-extinction/comment-page-1/#comment-899 Clarisel Tue, 25 Nov 2008 03:08:33 +0000 http://blog.blogtalkradio.com/?p=4955#comment-899 I agree. Newspapers have to reinvent themselves dramatically. Generally, too many newspapers also never responded to calls to diverse their staffs and coverage, leaving whole communities voiceless. Online media has provided the opportunity for more voices and that is great. I agree. Newspapers have to reinvent themselves dramatically. Generally, too many newspapers also never responded to calls to diverse their staffs and coverage, leaving whole communities voiceless. Online media has provided the opportunity for more voices and that is great.

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