Hachette Book Group Ramps up Social Media Presence with BlogTalkRadio Network

Congrats to Hachette Book Group on the official launch of their social-media sites, which include presence on BlogTalkRadio, Twitter and Facebook.

Sophie Cottrell, Hachette Book Group VP and communications director, said that while Hachette’s imprints have long been using social media to communicate with readers, the new sites…have been launched to give the corporate communications office ‘a way to open up the dialogue about publishing with readers and others in the industry,’” Publishers Weekly reports this week.hachette-book-group-logo-web

The Hachette Book Group Network here on BTR is currently comprised of four shows that correspond to the publisher’s imprints—Grand Central Publishing, Little, Brown and Company, Center Street and FaithWords—as well as Hachette Book Group Features, where listeners can learn more about Hachette titles and authors, along with company news and other info.

To launch the new sites, HBG CEO David Young and HBG Senior VP of Digital Media Maja Thomas appeared on HBGFeatures to discuss the company’s social-media initiatives and those figure into the future of book publishing.

Created in 2006 when Hachette Livre acquired the company from Time Warner, Hachette Book Group is the second-largest publisher in the world.

To hear David and Maja’s HBGFeatures interview, click here.

To sample the Hachette Book Group Radio Network, click here.

To check out Hachette’s Twitter page, click here.

And to check out Hachette’s Facebook page, click here.

To read the Publishers Weekly report, click here.

One thought on “Hachette Book Group Ramps up Social Media Presence with BlogTalkRadio Network

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