Category Archives: BTR Tips

Our Go-to Guy: Guy Kawasaki to Share His Google+ Know-How

Best-Selling Author Guy Kawasaki to Guest on BTR

Guy Kawasaki shares G+ tips on BTR on Tue., 8/28, at 1 PM ET.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has 2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks. Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

On Aug. 28, Guy will talk tips with the BTR community, so we all can learn how to get the most out of this rapidly growing social network.

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

Guy’s new book is loaded with tips for G+ newbies.

Get in the Conversation, Get on G+

If you haven’t taken a dip in the G+ swimming pool yet, mark your calendars for Tuesday, August 28, at 1 p.m. ET, when you can test the waters and get simple, ready-to-apply tips from Guy.

Tune in to learn valuable G+ tips like:

•  How to circle (follow) people

•  How to perfect your profile

•  How to craft effective posts

•  How to respond to comments

•  How to share photos

BTR hosts: Learn about a powerful marketing platform for growing your show’s followers.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

Submit Your Google+ Questions for Guy Kawasaki on BTR's Social Media PagesIf you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28. Get informed and get in the G+ inner circle!

How MomBizCoach Grew a Successful Small Business on BlogTalkRadio

It was a pleasure to have BTR Host Lara Galloway, AKA MomBizCoach on BlogTalkRadio University this week.  Lara is a business coach to mom entrepreneurs and was recently named by Forbes as one of the top 30 women entrepreneurs to follow on Twitter (She has over 20K Twitter followers:).  In her interview she shares how she built her brand on BlogTalkRadio along with what she has learned from hosting her show since 2009.  This is a don’t miss episode if you are using BlogTalkRadio to help promote your business, brand, book or project!  Tune in here.

Practice Makes Perfect: How To Do A Test Show on BlogTalkRadio

A great way to get started hosting your radio show on BlogTalkRadio is to do a test show. Like with anything, it really pays to practice.  Doing a test show will help you to get comfortable with your studio and also educate you on what to expect when you do your first show.

We get a lot of questions from hosts on the topic of test shows so we decided to do a show all about on BlogTalkRadio University.  Listen to our archived show to learn how to do a test show and also get some tips on the process while you’re at it!  Tune in.

BlogTalkRadio’s New Integration With Facebook Gets You More Listens!

Exciting news for BlogTalkRadio hosts! Your listeners will now able to connect their BlogTalkRadio accounts to Facebook and begin automatically sharing the BTR shows they are listening to on their Facebook timeline, in addition to seeing what their Facebook friends are listening to on the network.

What It Means For You

As a host on BlogTalkRadio, your show will now gain exposure to a much wider population and be more easily discovered by new listeners, in addition to boosting engagement with your current audience.  BUT for this all to happen, you need to communicate this new feature to your current listeners.

How To Get Your Listeners On Board

Let your listeners know that they can now easily share their love for BTR hosts like yourself with their Facebook community and discover new hosts from their friend’s Facebook timelines by connecting their BlogTalkRadio accounts to Facebook.

Instruct your listeners to go to BlogTalkRadio.com and click on the “Connect using Facebook” button at the top of the page and follow the prompts.  You can encourage your audience to do so when you are on air, through your social networks, your blog or even by email so they can easily share your show with their Facebook network.

Read up on this FAQ we prepared and share it with your listeners so they have all the facts.  Then, sit back and get ready to be discovered by a whole new audience of listeners!

Why We’re Excited

It has been amazing to read the recent successes of other companies such as Spotify, Pinterest, Vevo, Fab.com, Foodspotting that have integrated with Facebook to drive significant traffic increases and engagement with content on their site.  We are very excited to be working with Facebook on this update and help our hosts get the exposure they deserve!

Need More Info?

We did a special BlogTalkRadio University show all about our new integration with Facebook. You can listen to the archived show here.

Get More Exposure for Your Show with Apple’s Podcasts App

Last week, Apple came out with their brand new Podcasts app, which makes podcast content in iTunes much easier to discover and access on an iPad or iPhone.  As a host on BlogTalkRadio, you can easily add your show to iTunes and benefit from having your content automatically included in the new Podcasts app and more easily found by users. What’s great about the app too is that your listeners can easily share your show with their networks via Twitter, Messages or Mail.  Learn how to get your show on iTunes by listening to this BlogTalkRadio University segment or following the directions on this previous blog post.

After your show is up on iTunes, be sure to let your listeners know that they can easily subscribe to your episodes when they download the new, free Podcast app.  All they have to do is visit the App Store on their iPhone or iPad and search for “Podcasts.”  Once the app is downloaded, they can type your show into the search box and subscribe:

The app includes hundreds of thousands of podcasts in 40 languages and are grouped by topic (i.e. arts, business, etc.).  Let your listeners know that they can discover other BlogTalkRadio shows in the app by just typing BlogTalkRadio into the search box:

We think the new Podcasts app is great for several reasons.  Before, users would have to log into iTunes from their computer in order to download or subscribe to a podcast, but with this app, there is no need to have to use a PC to access your podcasts.  Now, users can also stream episodes online or download them locally to listen to offline.  And for those who prefer to manage podcasts on their PC, the app allows them to sync with iTunes.  Most importantly, the Podcasts app gives your BlogTalkRadio show more exposure and makes it easier for your audience to listen anytime and anywhere!

You can read more about the Podcasts app here.

How To Create A Sticky Angle For Your Next Radio Show/Podcast

Many new hosts on BlogTalkRadio come to us for advice on how to get great guests, but big name guests are not the only way to grow and develop your show as we learned on a recent BlogTalkRadio University interview with BTR host, Halli Casser-Jayne.  In the beginning, it may be difficult to land a famous guest, but what you can do is put some creativity into figuring out interesting angles to attract listeners and keep them tuning in.  Over time and after your show has built up credibility and an audience, getting those big guests will get easier.  You may even find yourself having to turn some away, as many of our more veteran hosts on the network have to do quite often.

Halli is new to BlogTalkRadio and the host of The Halli Casser-Jayne Show, Talk Radio for Fine Minds, which features guests from the world of politics, books, art, culture, and celebrity.  Although her show is new to BlogTalkRadio, Halli is actually a seasoned interviewer in her own right.  She started her career as a radio host on WNYW, served as a foreign correspondent in war-torn Central America and is the celebrated author of A Year In My Pajamas with President Obama.

In a short time on BlogTalkRadio, Halli has grown her audience of listeners very quickly, not only because of the caliber of guests she has on her show, but also because of the thought and creativity she puts into figuring out an angle for each episode.  During our interview, she shared some tips and insight into interviewing and figuring out a sticky angle.  That angle may not include a celebrity guest, but it could be about a topic that is trending or popular or just plain interesting.  For instance, Halli mentioned that one show she did all about ice cream was actually one of her most popular episodes.  In addition, she has hosted shows on topics such as film noir, street performers and more.  Tune in to Halli’s interview to get the lowdown from an expert host.  Listen now.

How To Make An Intro For Your Radio Show or Podcast

We just did a show on Planning Committee all about tips on creating an audio intro for your BlogTalkRadio show that attracted our highest number of live listeners! Apparently, the topic is one that a lot of our hosts are wondering about and we were happy to provide some info on the topic.

An audio intro is a great way to add a fun element that your listeners can identify your program with. It’s actually another opportunity for you to personalize your broadcast and show your listeners a bit more of yourself, whether it be in the music you select or the way you write the intro script.

If you choose to use our platform to create the intro, it’s also a great way to get comfortable using the studio and working with audio clips – kind of like doing your first test show. There are 3 ways to go about creating an intro and a number of tips to keep in mind that we covered on this episode of Planning Committee. Tune in here.

A BlogTalkRadio Host Success Story: Rick Tocquigny

We recently had the pleasure of interviewing Rick Tocquigny, BlogTalkRadio host of Life Lessons and Transformed Traveler, on a Planning Committee episode.  Rick has been a host on the network since 2009 and just completed his 800th episode.  He shared how he has built his show into a profitable enterprise that has helped grow his business, Bella Figura/Artbeat and led to launching a greeting card company, book deals with big name publishers like Harper Collins and now work on a travel TV show pilot sponsored by Samsonite and Hyundai.  Tune in to hear some valuable advice from Rick on interviewing, marketing your show and how he went from having to reach out to guests to now being hounded by too many guests to interview.  Thanks Rick for joining us!  Tune in here.