If you’re a regular reader of leading business-news outlets like Bloomberg and The Wall Street Journal, chances are you’ve seen David Lykken quoted on real-estate finance issues. Ditto Fox Business Network, where’s he a regular guest. But to get David’s expert insights into the industry that (for better or worse) is top of mind for millions of Americans these days, you need not wait around for his media appearances. Just log onto BlogTalkRadio each Monday at 1pm ET. Because that’s when David, who’s managing partner at KLS Consulting d/b/a Mortgage Banking Solutions, presents Lykken on Lending. And on that C-note of an intro, we now give you—live from his home office in Marble Falls, Texas—our SoundBits subject of the week…
Give us a 15-second pitch for your show—why should listeners tune in?
Lykken on Lending is the only show of its kind, that’s created and produced by mortgage professionals for mortgage professionals (or those aspiring to be mortgage professionals), while also covering the latest hot topics in the mortgage and real-estate finance industry. The best part is that you can either listen live, or download the program and listen whenever it’s convenient to your schedule. Those outside of the mortgage industry may want to listen for ideas on how to gain creditability and reach into almost any vertical business-to-business market by hosting a similar program. I’m always willing to share ideas and consult with aspiring radio hosts considering launching a show here on BTR.
Tell us something listeners would be surprised to learn about you?
Even though I’ve been in real estate finance for 37 years, I recently rediscovered a desire that I’ve had since I was a kid-to be a talk show host. Now it seems as if I’ve finally stepped into my destiny. I’ve always said, “If you find your purpose, you’ll always find provision.” I’m grateful to BTR founder Alan Levy for creating BTR and to all those at BTR working hard to make this a success. Folks like Philip Recchia, who are giving me an opportunity to rediscover and develop my broadcasting skills.
Who’s your broadcasting hero?
Without question it would be the legendary Paul Harvey. I listened to him as a kid and absolutely loved his message and deliver, especially his “The Rest of the Story” segment. What an inspiration then-and is needed again today!
If you could book any person on earth as a guest on your show, who would it be and why?
George Washington Carver. Not just because he invented my favorite food, peanut butter, but because of his brilliance and his ability to overcome so much adversity by making a purposed decision to have the right attitude and choosing to focus on helping the poor and underprivileged; to prosper rather than focusing on all the injustices of the day. He was an amazing inspiration to humanity, not only for his generation but for generations to come.
As we speak, what are you wearing?
Most of the time I work from home office, which it in a separate location on my property, and doubles as my studio. That affords me the luxury of wearing a comfortable pair of blue jeans and a University of Texas “Hook’em Horns” white golf shirt.
What’s the strangest thing you’ve ever done while in the middle of hosting your show?
Ahhh…this could be embarrassing. Let’s just say that drinking too much coffee shortly before doing a “live” radio broadcast can have unintended consequences—and be the source an intense internal struggle and distraction. How I resolve this crisis will have to be left to the reader’s imagination. Suffice it to say I’m glad to have a very private office. That locks.
Click here to sample Lykken on Lending.
Click here to check out David’s Mortgage Banking Solutions website.
Click here to read more SoundBits profiles.