Category Archives: Internet

BlogTalkRadio Brings Tech’s Best to Talk Transparency and Business

Check out this amazing list of tech and business shows coming up on Media 2.Open with John C. Havens and Shel Holtz starting today at noon Eastern Time.

3/20/2008, 12:00pm ET 3:30pm ET an Interview with Lynne d Johnson, the Senior Editor for FastCompany.com and blogger at www.lynnedjohnson.com. She’ll be talking about the nature of Transparency and how Circle of Friends and FC TV has helped increase communication / openness between FC and its community.

3/21/2008, 9:00am ET, an Interview with Jeff Pulver, the Chairman and Founder of pulver.com, and one of the true pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. He is a globally renowned thought leader, author and entrepreneur talking transparency and social media breakfasts.

3/21/2008, 1:00pm ET an Interview with Dominic Jones, one of the principals of IR Web Report, created in 2001 to publish research and information about online investor relations practices around the world and to advise public companies on best practices. Dominic is also the founder of Clarity! Communications of Canada Inc., to which he brings more than 15 years of experience in journalism, investor education and online investor relations communications.

3/24/2008, 3pm ET, an Interview with Wikipedia Founder Jimmy Wales founder of Wikipedia and Wikia Inc., a consumer destination site joins John C. Havens for a discussion of transparency and the newly launched Wikia Search, a human-powered, open source search engine.

3/28/2008, 2:45pm ET, an Interview with Jonathan Schwartz of Sun Microsystems, CEO and president of Sun Microsystems, blogger, and a member of Sun’s board of directors, is an inveterate communicator. Schwartz has led Sun’s drive to engage the marketplace, and redefined corporate transparency.

Sree Sreenivasan welcomes BlogTalkRadio CEO Alan Levy

“Sure, Alan created BlogTalkRadio and has his own show, but here’s our chance to put him and BlogTalkRadio under the microscope. Join me for a discussion about BlogTalkRadio, citizen broadcasting and much more.”

SreeThose words belong to Sree Sreenivasan, who puts Alan Levy in the hot seat to discuss BlogTalkRadio today at 4:30pm ET.

Sree is Dean of Student Affairs & professor at Columbia Journalism School; tech reporter for WNBC-TV; co-founder of South Asian Journalists Association (SAJA), which also has a show on BlogTalkRadio and author of SreeTips.com and the New to Sree blog.

Talkers: BlogTalkRadio and The State of Internet Talk

Jayne Pearl, Special Projects Editor, Talkers Magazine, penned an article titled “The State of Internet Talk,” in which BlogTalkRadio was prominently featured. A PDF of the article, which was originally published in the March 2008 issue of Talkers, can be found here.

Talkers The article premise is that:

“…Internet talk radio has been growing steadily” and “…a strong case can be made that Internet talk radio is rapidly on its way to being a major media movement in popular culture.”

“BlogTalkRadio, which bills itself as the first social broadcasting network, includes many hosts whose shows are obscure, but somehow manage to nab guests who are anything but –– including the likes of Yoko Ono, presidential candidate Senator John McCain, Brad Pitt, Frank Rich and best-selling authors.”

CEO Alan Levy was quoted as saying:

“If Nike wants to focus on a sports category, we can give them 5,000 impressions or video pre-rolls, audio ads. We can drill down further to, say, college radio. Or to March Madness. We target exactly what advertisers want. If a host brings us a sponsor to their radio show, we’ll share the revenue 50-50 with that host. If we bring advertisers to the table, then the hosts get 35% and we’ll get 65%. By having a platform that incentivizes the hosts, they have more interest in promoting their show and creating content.”

An online version of the entire article can be found on the Talkers Magazine web site (subscription required) here or via the downloadable PDF.

New Media: an Important Place to Be

The Center for Media Research MediaPost blog posted an interesting study summary yesterday by Jack Loechner entitled New Media An Important Place To Be Seen for the influence of purchases.

The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth.

Let’s look at the reported Percent of Media Influence on Electronics and Year over Year Growth for Web Radio: up 14.4%, Satellite Radio: down 6.9%, Radio: up a tiny 0.8%, Newspaper down 1.2%, Magazines down 3.7%, TV/Broadcast down 13.9% and Cable down a whopping 14.4%. And we don’t expect the trend to slow down any time soon.

All the more reason, really, for advertisers to be looking in the direction of new media sites like BlogTalkRadio. That’s also great news for our hosts enrolled in our Revenue Sharing program or taking advantage of our Business Solutions packages.

Gary Drenik, President of BIGresearch, concludes that “It’s no longer enough for marketers to advertise only a slogan… (they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media for influence to purchase… “

Traditional media is still on top make no mistake, but if this trend continues, they’ll be eye to eye before you know it with the newcomer media looking to take the tops spots. Where are you putting your advertising money?

Wiley Authors Live from SXSW

As part of the news we announced today involving J. Wiley and Sons Publishers, John C. Havens is at the SXSW conference interviewing some notable authors. The event and interviews are ongoing, but here are some that he’s completed thus far.

Stay tuned to The Wiley Profile for more live – at the event – interviews.

Web and Satellite Causing Static for Terrestrial Radio

Portfolio writer Liz Gunnison posted an article today entitled “Radio’s S.O.S.” that highlights the disruption of terrestrial radio by satellite and web entities.

Today’s Gunnison article sites two reasons terrestrial radio is hurting 1) content options for audiences is mushrooming and 2) the changing local advertising markets. Today’s post references an earlier Portfolio article from this week in which writer David Levine referred to BlogTalkRadio as “the dominant player” in citizen broadcasting. Gunnison writes:

Offerings on the internet include not only a wealth of audio streaming commercial-free, but now even the likes of BlogTalk radio—a site which essentially allows anyone to broadcast their own radio show for free over the internet…

And while internet offerings have long been stealing their share of listeners at home, terrestrial radio is steadily losing listeners on the road as well. Many cars now come equipped with options like satellite radio and mp3 device hookups, allowing drivers to listen to downloaded music and podcasts as they drive…

Our recent Reciva deal also indicates that Internet radio’s move to mobile will continue to cause static for terrestrial radio.

The focus for niche and on-demand entertainment that sources like BlogTalkRadio provide will continue to disrupt mainstream broadcasting business models. BlogTalkRadio’s diverse live and RSS enabled content will increasingly make it more appealing to advertisers seeking tailored ways to reach quality consumers – and for consumers to get relevant information that appeals to them. In addition, the business solutions programs offered by BlogTalkRadio provide easy, direct contact between businesses and their audiences in branded environments.

The article also quotes Barry Parr, a media analyst for Jupiter Research Group, who said “internet and satellite rivals can’t yet deliver professional-level coverage of local news.” BlogTalkRadio hosts are already challenging that assertion as well.

The Web Strategist Jeremiah Owyang on BlogTalkRadio

Jeremiah Owyang is a senior analyst with Forrester Research and an expert in web strategy. He drops by BlogTalkRadio today to share his thoughts on business transparency.

Jeremiah Jeremiah often discusses business transparency as an element of a strategic online presence. A popular blogger and prolific Twitterer, Jeremiah will provide insights based on his experiences and his research on Media 2.Open today at 3pm ET.

Jeremiah’s blog, Web Strategy by Jeremiah, focuses on how web tools enable companies to connect with customers. He strives to help companies define and deliver community needs, business goals, and web technology for successful web programs.

Join them live today.

Portfolio: BlogTalkRadio is the "Dominant Player"

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.’”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >