Category Archives: Marketing

What’s New On BlogTalkRadio’s Featured Stations

Healthy Vision with Dr. Val Jones

The Thanksgiving holiday is one of the most-traveled of all U.S. holidays, making the upcoming four-day Thanksgiving break one of the busiest driving periods of the year. Before you head out on the road, make sure you are fully prepared for safe nighttime driving. On a special rebroadcast of Healthy Vision™ with Dr. Val Jones, two experts join Dr. Val to discuss what happens to your eyes in the dark and how you can take better care of your eyes – and your car – to improve night time driving. Tune in now.

Frank Fontana of The Down and Dirty

On Down and Dirty with Frank Fontana, improv legend Jimmy Carrane. He’s been performing since the ’80s, literally wrote the book on improvisation (Improvising Better: A Guide to the Working Improviser), and has taught sketch performers known industry-wide. His latest venture is the Improv Nerd podcast, which he hosts live every week in Chicago. Tune in here.

Join host Diane Helbig on Women’s Business Talk Radio Network as welcomes back Kerry Heaps, President of Kerry’s Network, Inc. They discuss follow-up techniques to help you close more business. On this episode they cover follow-up scripts and how to keep your database up to date with successful follow-up techniques! Tune in here.

How to Land Great Guests According to Host Paul Lawrence Vann

Paul Lawrence Vann, Host of The Wealthy Speaker Show on BlogTalkRadioWe were happy to welcome BlogTalkRadio veteran host, Paul Lawrence Vann to BlogTalkRadio University recently. During his 5 years on the network, he has hosted over 400 episodes of The Wealthy Speaker Show, interviewing bestselling authors, social media experts, actors, relationship gurus, creative thought leaders, and more.

On the show with us, he shared his wisdom for landing great guests & more valuable hosting tips.  Tune in here.

 

 

Post Promotion Checklist For Online Radio Hosts and Podcasters

Post Promotion Guide: 12 Things To Do After You Host Your Podcast

A lot of effort is put into promoting your show before it goes live, but it’s just as important to promote your show after you host it in order to develop a following, generate traffic and build relationships.

We recently did a show on BlogTalkRadio University sharing the 12 things to check off your list after you host your show.  The show was inspired by an infographic posted by DivvyHQ on the topic of how to promote a blog post after you write it.  In some ways, you can compare hosting a podcast or an online radio show to “audio blogging” so many of the tips in the infographic apply to our radio hosts.

Listen to our most recent episode to get your post-show cheat sheet of everything you need to do to promote your latest show episode. And be sure to listen to the entire broadcast because we share a 13th tip that you don’t want to miss! Tune in.

The World According to Guy: Stop Pimping and Start Growing Your G+ Circles

Best-selling author Guy Kawasaki believes Google+ will ultimately win the social networking game. “This is Google, after all,” he said on BlogTalkRadio University earlier this week, noting that we shouldn’t underestimate the power of the No. 1 search engine.

Guy shared ready-to-apply tips from his book with the BTR community. Select the image above to listen to the podcast.

Guy’s chat with us was not only informative — he answered a bunch of BTR listener and host questions — but also super entertaining. At one point, he likened himself to the Pope! Listen to the full interview for a fun breakdown of this important social networking tool.

OUR BURNING GOOGLE+ QUESTIONS

Besides buying his new book (on Amazon as both softcover and ebook versions, in the iBooks store, at Barnes & Noble as both Nook and softcover versions), we asked Guy the best way our BTR community can get started on G+.

Q: Should our hosts create a personal page or a branded page?

Guy: Branded pages have limitations because the person has to follow you before you can follow that person back. Your hosts are people first, brands second. If you’re representing Boeing or Porsche or Procter & Gamble, then yes, create a brand page. But for most solo practitioners, create a personal page.

Q: What sets Google+ apart from Twitter and Facebook?

Guy: Twitter is about gaining perspective, such as how long the line is at Starbucks, there’s an earthquake in Peru, etc. And Facebook is for pre-existing friends — people you know enough to care about their baby, their cat rolling over, etc. — you’re connected by blood or history. Google+ is about passions. For instance, very few of my Facebook friends share my passion for photography, so I can share those posts on Google+, which is for finding people you don’t know yet who share a common interest with you.

Listen to Google+ Expert Guy Kawasaki Share Google Plus Tips on BlogTalkRadio

 

 

 

Q: Can you talk about the power of Google behind G+?

Guy: No one knows search like Google. Let’s say you’re interested in SXSW but can’t go this year, so during it, you want to know what’s happening. If type SXSW into Google, you’ll see standard coverage by the New York Times, Mashable, CNet, etc. All the journalistic entities. But if you type the same keyword into Google+, you’ll see posts by people you know — insider posts that are remarkably different from, say, the Christian Science Monitor‘s posts on it. Google+ gives you more personalized results.

Q: Since many of our BTR hosts have shows on topics they’re passionate about, what’s the simplest way to grow their audience on G+?

[Guy's answer to this one was short and smart. Listen to the interview online to find out this simple-yet-powerful tip.]

Google+ is one of the most powerful ways BTR hosts can grow their listening audience.

Q: What’s the best way to use G+ for self-promotion?

Guy: I use what I call The NPR Model: NPR provides good content 365 days a year. Every so often, they run the telethons to fundraise. We tolerate them because we feel a sense of obligation. So what you should do is become a sector expert and promote good content all the time, so that when you want to promote your stuff, people won’t be offended. The community doesn’t tolerate pimping all the time.

[Listen to the full interview for a real-life example on how to market your local business.]

Q: How often should we post?

Guy: I post 10 times a day, 365 days a year. But that’s what works for me. 10 times a day is only too much if you post crap. I don’t post crap. I post between 7 a.m. and 7 p.m. PT, the prime time for posting. I use tools for scheduling posts. [To find out which ones, listen in.]

Q: Should we make all our posts public?

Guy: 100% of my posts are completely public. I understand the utility of posting to a specific circle, but I’m trying to post to my followers. Every post goes to my closest 2.8 million friends.

Listen to Google+ Expert Guy Kawasaki Share Tips on BlogTalkRadio

Installing Guy-approved tools will optimize your G+ experience. Listen to our interview to find out which ones.

GUY’S TOP 3 G+ TOOLS

There are 3 tools Guy considers indispensable for optimizing your G+ experience. Listen to the complete interview to find out which ones are Guy-approved.

TALKBACK

Are you on Google+? If so, comment below with your profile so we can add you to our Circles!

And feel free to share some of your favorite G+ tips!

Visit Guy’s G+ profile and add him to your Circles.

 

Curious About Google Plus? Submit Questions for Tomorrow’s Show with Guy Kawasaki

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

For newbies and advanced users, with tools to optimize G+

Show of hands: How many of you started your G+ profile but couldn’t get the hang of it or find the energy for another social network?

Tech entrepreneur Guy Kawasaki will change all that.

On Tuesday 8/28 at 1PM EST, Guy will answer questions from the BTR community and turn doubters into believers.

The best-selling author of What The Plus, Google+ For The Rest of Us, Guy calls G+ the “better social network,” for anyone looking to meet others who share their interests, because it’s simpler to use.

Best-Selling Author and Google Plus Expert Guy Kawasaki Shares G+ Tips on BlogTalkRadio

G+ expert Guy Kawasaki will answer your questions on Tues., 8/28, at 1PM ET on BTR.

 

Ask Guy Your Google+ Questions!

5 ways to send us your questions:

Online: Listen live and join the chatroom.

Twitter: Follow hashtag #GuyKOnBTR during the show or visit our twebevent.

Facebook: Ask questions and chat.

G+: Use hashtag #GuyKOnBTR or add your question or comment here.

Phone: Call in, ask a question and listen to the show at 323-843-6062.

To Review: You. Guy. Tomorrow. Tuesday. 1PM ET. Ready your questions for this special show!

 

 

Our Go-to Guy: Guy Kawasaki to Share His Google+ Know-How

Best-Selling Author Guy Kawasaki to Guest on BTR

Guy Kawasaki shares G+ tips on BTR on Tue., 8/28, at 1 PM ET.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has 2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks. Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

On Aug. 28, Guy will talk tips with the BTR community, so we all can learn how to get the most out of this rapidly growing social network.

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

Guy’s new book is loaded with tips for G+ newbies.

Get in the Conversation, Get on G+

If you haven’t taken a dip in the G+ swimming pool yet, mark your calendars for Tuesday, August 28, at 1 p.m. ET, when you can test the waters and get simple, ready-to-apply tips from Guy.

Tune in to learn valuable G+ tips like:

•  How to circle (follow) people

•  How to perfect your profile

•  How to craft effective posts

•  How to respond to comments

•  How to share photos

BTR hosts: Learn about a powerful marketing platform for growing your show’s followers.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

Submit Your Google+ Questions for Guy Kawasaki on BTR's Social Media PagesIf you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28. Get informed and get in the G+ inner circle!

How MomBizCoach Grew a Successful Small Business on BlogTalkRadio

It was a pleasure to have BTR Host Lara Galloway, AKA MomBizCoach on BlogTalkRadio University this week.  Lara is a business coach to mom entrepreneurs and was recently named by Forbes as one of the top 30 women entrepreneurs to follow on Twitter (She has over 20K Twitter followers:).  In her interview she shares how she built her brand on BlogTalkRadio along with what she has learned from hosting her show since 2009.  This is a don’t miss episode if you are using BlogTalkRadio to help promote your business, brand, book or project!  Tune in here.

Get More Exposure for Your Show with Apple’s Podcasts App

Last week, Apple came out with their brand new Podcasts app, which makes podcast content in iTunes much easier to discover and access on an iPad or iPhone.  As a host on BlogTalkRadio, you can easily add your show to iTunes and benefit from having your content automatically included in the new Podcasts app and more easily found by users. What’s great about the app too is that your listeners can easily share your show with their networks via Twitter, Messages or Mail.  Learn how to get your show on iTunes by listening to this BlogTalkRadio University segment or following the directions on this previous blog post.

After your show is up on iTunes, be sure to let your listeners know that they can easily subscribe to your episodes when they download the new, free Podcast app.  All they have to do is visit the App Store on their iPhone or iPad and search for “Podcasts.”  Once the app is downloaded, they can type your show into the search box and subscribe:

The app includes hundreds of thousands of podcasts in 40 languages and are grouped by topic (i.e. arts, business, etc.).  Let your listeners know that they can discover other BlogTalkRadio shows in the app by just typing BlogTalkRadio into the search box:

We think the new Podcasts app is great for several reasons.  Before, users would have to log into iTunes from their computer in order to download or subscribe to a podcast, but with this app, there is no need to have to use a PC to access your podcasts.  Now, users can also stream episodes online or download them locally to listen to offline.  And for those who prefer to manage podcasts on their PC, the app allows them to sync with iTunes.  Most importantly, the Podcasts app gives your BlogTalkRadio show more exposure and makes it easier for your audience to listen anytime and anywhere!

You can read more about the Podcasts app here.