Category Archives: Marketing

What’s New On BlogTalkRadio’s Featured Stations

Most people know that exposure to the sun can damage their skin, but what about their eyes? On the new edition of Healthy VisionTM with Dr. Val Jones, dermatologist and author Jeanine Downie, M.D., and Stephen Cohen, O.D., past president of the Arizona Optometric Association, join Dr. Val to talk about to importance of sun protection and provide tips on keeping eyes and skin healthy year round. Tune in here.

On Down and Dirty with Frank Fontana, meet acclaimed comedian Kyle Kinane of the TBS Just For Laughs Chicago Festival this week. Also on the show is Range, Inc. founder Kari Underly, a third-generation meat cutter. They’ll be talking playoffs with resident sports correspondent Bo Balogun and Nutmeg & Company blogger, Meg Thorne will be sharing a DIY Disaster story. Tune in here

Join Power Your Life Talk Radio on the Women’s Business Talk Radio Network for an interview with Jerome Chazen, a founder & former chairman of Liz Claiborne, Inc. and author of My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World.  Also on the program, Victoria Seitz, Ph.D, an internationally recognized speaker, author and consultant, with over 30 years of experience in fashion and marketing.  Tune in here.jim

BlogTalkRadio Recent Show Highlights

Olivia Wilder welcomes the Founders of three of the most popular and influential lifestyle sites on the web today.  Tune in to hear interviews with Nikki Joel of Lifestyle Lemonaid, Maxwell Gillingham-Ryan of Apartment Therapy and Jeff Siegel of Wine Curmudgeon. Tune in here.

BlakeRadio Network welcomes actress/comedienne Kim Coles to the show. Kim will be co-hosting Are You Normal, America? with Barry Poznick, a new show on the Oprah Winfrey Network (OWN). Tune in here.

Bestselling author Edward Klein, a contributing editor to Vanity Fair, former foreign editor of Newsweek, and former Editor-in-Chief of the New York Times Magazine, pulls back the curtain on one of the most secretive White Houses in history in his new book, The Amateur: Barack Obama in the White House. Tune in here.

Garrett Johnson, Co-Founder of SendHub.com, which recently secured $2 million venture capital investment from Y Combinator shares lessons on perfecting the VC pitch. Tune in here.

Smart Companies Radio interviews Ken Segall, the marketing genius who put the “i” in iMac, iTunes, and other Apple products. He has worked with some of the world’s largest corporations, including BMW, IBM, and Intel. Tune in here.

American Vernacular welcomes Ken Tanabe, founder of Loving Day joins to talk about the landmark 1967 US Supreme Court case that legalized interracial marriage in all 50 states. He’ll also discuss the Loving Day celebrations around the nation. Tune in here.

On the The Halli Casser-Jayne Show, tune in to rock-radio pioneer and music manager David Spero & Richie Furay of Buffalo Springfield and Dickie Betts of The Allman Brothers Band. Tune in here.

Broadway fans don’t miss this! Candi & Randy chat with 2012 Tony Award nominees Judith Light (Other Desert Cities), Norm Lewis (Porgy & Bess), Kathleen Marshall (Nice Work If You Can Get It), Chris Gattelli (Newsies) & Wayne Barker (Peter and the Starcatcher). Tune in here.

Join Chris Mascaro and Angelo Cane as they welcome former Super Bowl winners Rodney Hampton of the Giants, Tony Wragge of the Packers and Roy Jefferson of the Redskins to Thursday Night Tailgate. Tune in here.

Tune into to a candid discussion with Guy Kawasaki on how entrepreneurs can best drive innovation. Also will be discussing publishing strategies to keep in mind when writing a new book. Tune in here.

Gossip Girl star Chace Crawford graces the big screen in Peace Love and Misunderstanding. Chace joins host Robin Milling to discuss his role as an organic butcher in idyllic Woodstock. He tells Robin what it was like being on set with movie legend Jane Fonda. Tune in here.

Earn Money With Our Affiliate & Revenue Sharing Program

The great thing about being a host on BlogTalkRadio is that not only do you get to create your own live talk radio show, but you can also make money while you’re at it.  Just this week, we did a BlogTalkRadio University show all about our Affiliate and Revenue Sharing Programs, which you can listen to here.  We had special guest, Mike Shelton, our Director of Marketing Acquisition at BlogTalkRadio, come on to break down our Affiliate Program, which he runs.

Here are the programs in a nutshell, which will help you to understand why being a part of both programs is a win/win for you.  Did we mention, they are free for you to join?

Affiliate Program

How does it work? You place BlogTalkRadio banners and text links, that we provide to you, on your website or blog.  Each time, someone clicks through and signs up for one of our Premium, Plus or Pro packages you get paid from $25 to $175.

To join the program, click here.

Revenue Sharing Program

How does it work? Earn 35% of advertising revenue for advertising impressions (video, audio, banner) displayed to your BlogTalkRadio listeners that visit your profile or episode pages.

To join the program, click here.

Of course the income  you generate from both programs varies and is dependent on how much work you put in to marketing your show.  The more traffic you can drive, the more revenue you can generated for yourself.  For tips on marketing your show, visit Marketing Club and to listen to the entire broadcast on the topic of Affiliate and Revenue Share, click here.

Tips on Working with Advertisers From Nick Faber of Blogads

Last week, Nick Faber of Blogads made a special visit to our Marketing Club show to talk about tips on working with advertisers and sponsors. He is the Social Media Coordinator at Blogads, a network that connects bloggers with advertisers.  Blogads helps bloggers generate revenue and helps advertisers reach niche communities online.

Nick shared best practices on the topic as it related to how BlogTalkRadio hosts could work with advertisers more effectively.  He had some great advice to share on getting your show ready for advertisers, examples of effective advertising partnerships he has seen on his network, tips on putting together a media kit and much more. Tune in here to listen to the broadcast in its entirety.

Don’t forget to tune into future Marketing Club shows every other Tuesday at 1PM EST and listen to archived shows that you may have missed here.  You can see the complete list of educational shows for hosts that we offer on our BlogTalkRadio University page here.

What’s New on BlogTalkRadio’s Featured Stations

April is National Eye Safety month; how do you properly protect your eyes on the field? On the new episode of Healthy Vision™ with Dr. Val Jones, optometrist and researcher Dr. Derek Cunningham and Todd Daniels, Head Athletic Trainer for the Spokane Chiefs hockey team join Dr. Val to share how to protect yourself and your family while on the field. They also advise how to know if an eye injury is serious enough to require medical attention and the risks of not having an eye injury examined by your eye care doctor. Tune in here

Down and Dirty with Frank Fontana welcomes a couple of great guests to the show including Dr. Bill Miller, “the only doctor practicing comedy intentionally” who has performed his Doctors are People Too show in clubs and hospitals all over the country, David Fogg from the eco-friendly, Big Ass Fans company, USA Today hockey writer Kevin Allen and Addicted 2 Decorating blogger and interior designer Kristi Linauer. Tune in here.

C.C. Chapman, host of Content Conversations, has had quite an impressive lineup of marketing experts on his show lately including Ann Handley, Chief Content Officer, MarketingProfs.com, Todd Blecher, Communications and Social Media Director, Boeing, Jason Falls, CEO, Social Media Explorer and Jon Miller, Founder, Marketo.  To listen to these interviews and sign up for future updates of the series brought to you by Cinchcast, click here.

BlogTalkRadio Recent Show Highlights

The Bottom Lines Sports show welcome critically acclaimed comedian and actor, Chris Rock.  Chris talks sports and reflects on his character, Lil’ Penny from the popular Nike ad campaign with the real Penny Hardaway in addition to talking about what’s on the horizon.  Tune in here.

Paul Vann interviews Shama Kabani, CEO of The Marketing Zen Group, a global digital marketing firm. Shama has been dubbed an online marketing shaman by Fast Company and Business Week honored her as the Top under 25 entrepreneurs.  Tune in here.

The Stupid Cancer Show sits down with three time Oscar and Emmy nominated actress, Laura Linney from Showtime’s The Big C, as well as the show’s Creator/Executive Producer, Darlene Hunt. Tune in here.

 

Remember The Love Connection? Former game show host Chuck Woolery joins The Don Smith show to talk about his time on the popular show.  Find out what Chuck is doing now!  Tune in here.

 

Joy Keys chats about spring cleaning with Professional Organizer Geralin Thomas from the hit A&E show, Hoarders.  She has advised professional athletes, politicians, artists, small business owners and many others.  Tune in here.

Promoting Your BlogTalkRadio Show Just Got Easier

We are happy to announce that you can now promote your show to all of your email contacts in Gmail, Yahoo, AOL, etc. right from your episode page.  You just have to click on “email” at the bottom where all of your other sharing icons live.  We are very excited about this new update because it’s going to make it so much easier for you to share your show with those in your personal network.  Give it a try and see the results for yourself!

Branding Your Show

One area that often gets overlooked in promoting a show is branding.  The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Branding helps to differentiate your broadcast from others and highlights what’s special and unique about it so that listeners will be drawn in.  Take the time to establish your brand and then consistently convey it in everything you put out to your audience, whether it be your logo, your episode description or even how you interact with people on your show.  By devoting some time to branding your show, you can help establish a stronger identity on BlogTalkRadio and attract more listeners.

A brand should provide something that grabs the attention of your target audience and conveys something that they can’t find anywhere else.  One good example of branding on BlogTalkRadio is the The FlyLady’s show.   Her logo, image and writing all reflect her theme of making things fun, and she reflects her brand consistently in her banner advertising and show description.

Start thinking about the essence of your show and how you can express it through imagery or words.   In the coming weeks, be sure to check for new posts on ways to enhance your show on BlogTalkRadio.