Category Archives: Marketing

Best Practices for Messaging Your Followers

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Leveraging the BlogTalkRadio messaging feature can be a powerful tool when used correctly. Before you send your next communication in the system, consider these best practices. Following a few simple rules will help get your message across to more of your audience.

What To Send
Be sure that you are crafting the right kind of message for this format. For instance, an email message is a great avenue to communicate a new and exciting upcoming guest to your show and maybe a little bit more about their background and achievements, but it may not be the right channel to send minute by minute quotes from a live interview on air (that’s what Twitter is for). In other words, look to an email message for conveying longer form content, rather than short snippets of information.

Frequency
Send your followers messages when it makes sense so that your communications come across as fresh and not repetitive. For example, send an email message the day before a show so your followers can mark it on their calendars and then a follow up one with the link to your archived show in case they missed it. Think about if you received too many messages or repeat messages from one individual, wouldn’t you just start to tune them out? Take frequency of your communications seriously to ensure that your messages are not ignored and more followers are reading them.

A Complementary Communication
Email should be viewed as a complement to your other communication channels like Twitter and Facebook and a means of reinforcing your overall message. For instance, if you are live on your show and you have already sent out a message to your followers, it may be more effective to tweet out that you are live, rather than sending out another message. And say, you found an interesting article on a guest you just had on your program, Facebook would be an optimal place to share that information rather than an email message.

We hope these best practices will make your messages more relevant, timely and effective and help you to garner more followers and listeners for your program.

Seth Godin Bestselling Author, Entrepreneur on BlogTalkRadio

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BlogTalkRadio welcomes Seth Godin, marketing guru and agent of change, to the IABC ConferenceCast. Godin’s blog, books and presentations are revered in the industry for their insight and creativity. Today he shares some of that with BlogTalkRadio.

Godin

Seth Godin is a renowned speaker. Keynoting this summer at the IABC 2008 International Conference, Seth joins Shel Holtz today at Noon ET (click to listen), for an exclusive interview about his upcoming appearance in June.

Among other things, Godin is author of ten books that have been bestsellers around the world, including The New York Times business book bestseller list. Godin is also a contributing editor at Fast Company, holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.

Career Advice, Entrepreneurs and Generating Business on BlogTalkRadio

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This Saturday is chock full of career advice, entrepreneur discussions and marketing tips from your BlogTalkRadio hosts.

Marketing Lady wants you to make time for marketing. Today at noon ET, on Let’s Talk Success, The Marketing Lady asks “Are you so busy that you don’t have time to even market your business?” Never fear, she will give you tips and advice on how to make time to do marketing for your business every day.

At 1pm ET, Words Cause Radio airs “Womentrepreneurs Part 2: Women Generating Business Opportunity Out of Thin Air and Having Fun Too” as Dean and Jared continue their series on women entrepreneurs including discussions with several extraordinary women: the founder of DanceHelp.com, the creator of three different businesses that are all focused on fun, and the coach of last year’s 2nd place team at the US Open of Swing Dance! Be sure to check out Part 1.

Then at 2:30pm ET, HelpIwant tackles the tough topic of making career and personal transitions – resetting your life’s path. Facing personal and professional realities which are sometimes forced upon us by external events can be daunting if not approached with a plan or some forethought. Deborah Bailey is a career coach and special guest who will provide her insights.

BlogTalkRadio Brings Tech’s Best to Talk Transparency and Business

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Check out this amazing list of tech and business shows coming up on Media 2.Open with John C. Havens and Shel Holtz starting today at noon Eastern Time.

3/20/2008, 12:00pm ET 3:30pm ET an Interview with Lynne d Johnson, the Senior Editor for FastCompany.com and blogger at www.lynnedjohnson.com. She’ll be talking about the nature of Transparency and how Circle of Friends and FC TV has helped increase communication / openness between FC and its community.

3/21/2008, 9:00am ET, an Interview with Jeff Pulver, the Chairman and Founder of pulver.com, and one of the true pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. He is a globally renowned thought leader, author and entrepreneur talking transparency and social media breakfasts.

3/21/2008, 1:00pm ET an Interview with Dominic Jones, one of the principals of IR Web Report, created in 2001 to publish research and information about online investor relations practices around the world and to advise public companies on best practices. Dominic is also the founder of Clarity! Communications of Canada Inc., to which he brings more than 15 years of experience in journalism, investor education and online investor relations communications.

3/24/2008, 3pm ET, an Interview with Wikipedia Founder Jimmy Wales founder of Wikipedia and Wikia Inc., a consumer destination site joins John C. Havens for a discussion of transparency and the newly launched Wikia Search, a human-powered, open source search engine.

3/28/2008, 2:45pm ET, an Interview with Jonathan Schwartz of Sun Microsystems, CEO and president of Sun Microsystems, blogger, and a member of Sun’s board of directors, is an inveterate communicator. Schwartz has led Sun’s drive to engage the marketplace, and redefined corporate transparency.

BlogTalkRadio Brings Tech's Best to Talk Transparency and Business

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Check out this amazing list of tech and business shows coming up on Media 2.Open with John C. Havens and Shel Holtz starting today at noon Eastern Time.

3/20/2008, 12:00pm ET 3:30pm ET an Interview with Lynne d Johnson, the Senior Editor for FastCompany.com and blogger at www.lynnedjohnson.com. She’ll be talking about the nature of Transparency and how Circle of Friends and FC TV has helped increase communication / openness between FC and its community.

3/21/2008, 9:00am ET, an Interview with Jeff Pulver, the Chairman and Founder of pulver.com, and one of the true pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. He is a globally renowned thought leader, author and entrepreneur talking transparency and social media breakfasts.

3/21/2008, 1:00pm ET an Interview with Dominic Jones, one of the principals of IR Web Report, created in 2001 to publish research and information about online investor relations practices around the world and to advise public companies on best practices. Dominic is also the founder of Clarity! Communications of Canada Inc., to which he brings more than 15 years of experience in journalism, investor education and online investor relations communications.

3/24/2008, 3pm ET, an Interview with Wikipedia Founder Jimmy Wales founder of Wikipedia and Wikia Inc., a consumer destination site joins John C. Havens for a discussion of transparency and the newly launched Wikia Search, a human-powered, open source search engine.

3/28/2008, 2:45pm ET, an Interview with Jonathan Schwartz of Sun Microsystems, CEO and president of Sun Microsystems, blogger, and a member of Sun’s board of directors, is an inveterate communicator. Schwartz has led Sun’s drive to engage the marketplace, and redefined corporate transparency.

New Media: an Important Place to Be

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The Center for Media Research MediaPost blog posted an interesting study summary yesterday by Jack Loechner entitled New Media An Important Place To Be Seen for the influence of purchases.

The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth.

Let’s look at the reported Percent of Media Influence on Electronics and Year over Year Growth for Web Radio: up 14.4%, Satellite Radio: down 6.9%, Radio: up a tiny 0.8%, Newspaper down 1.2%, Magazines down 3.7%, TV/Broadcast down 13.9% and Cable down a whopping 14.4%. And we don’t expect the trend to slow down any time soon.

All the more reason, really, for advertisers to be looking in the direction of new media sites like BlogTalkRadio. That’s also great news for our hosts enrolled in our Revenue Sharing program or taking advantage of our Business Solutions packages.

Gary Drenik, President of BIGresearch, concludes that “It’s no longer enough for marketers to advertise only a slogan… (they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media for influence to purchase… “

Traditional media is still on top make no mistake, but if this trend continues, they’ll be eye to eye before you know it with the newcomer media looking to take the tops spots. Where are you putting your advertising money?

Live Coverage of the Newspaper Association of America Conference

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The NAA Marketing Conference is one of the bigger gatherings of Newspaper execs that happen through out the year. And we’ve got your inside coverage.

Mel Taylor of the Local Media in a Web 2.0 World is hosting a series of interviews on www.BlogTalkRadio.com, live from the conference. The conversations are with some of the leaders in the Newspaper and Online space. All of these interviews are archived at www.BlogTalkRadio.com/naa.

marketing_logo_blog.jpgIt’s no secret that Newspaper, as well as other traditional media, is going through some pretty amazing changes. That’s why this year’s show promises to be one of the most important ones in a long time.

Here’s a sample of who Mel will be speaking with:

  • Howard Owens; Director of Digital Publishing at Gatehouse Media
  • Jay Small; General Manager, Scripps Newspapers Interactive Group
  • Allison Sholly; Vice President & General Manager, Tribune Interactive
  • Chris Tolles; CEO of Topix
  • Bob Benz; Maroon Ventures (former VP Interactive of Scripps)

Join the Conversation with Joseph Jaffe and Alan Levy

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Joseph Jaffe, President and Chief Interruptor of crayon, a conversational marketing company, specializing in community, dialogue and partnership joins Alan Levy on the Alan Levy Show today.

joseph_jaffe At 3pm ET today, Joseph Jaffe will join the conversation with Alan Levy about Jaffe’s new book Join the Conversation.

Jaffe’s popular blog and podcast “Jaffe Juice”, provides commentary on all things new marketing. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa.

jtc_book.jpgHis new book, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership, continues to push the envelope and shift perspectives on the way marketers think about marketing. It is an appropriate follow up to his first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising, which provided a much needed industry eye-opening. Join the Conversation, and its complementary blog, outline the birth and rise of “conversational marketing” – a vision of literally what comes next and how marketers can become part of the conversation, instead of constantly disrupting it.

Join the conversation live today at 3pm ET on The Alan Levy Show.