Category Archives: Marketing

Word of Mouth Marketing's Andy Sernovitz on BlogTalkRadio

Andy Sernovitz, CEO of Gas Pedal, author of “Word of Mouth Marketing,” founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and popular new media speaker/personality drops by BlogTalkRadio today.

Sernovitz Andy Sernovitz is a blogger at Damn, I Wish I’d Thought of That! and author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’ll be joining John C. Havens today on Media 2.Open at 3pm ET to discuss the book, the blog and the world of word of mouth.

With straightforward advice and humor, marketing expert Andy Sernovitz can tell you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Photo by Hyku

Word of Mouth Marketing’s Andy Sernovitz on BlogTalkRadio

Andy Sernovitz, CEO of Gas Pedal, author of “Word of Mouth Marketing,” founder and former CEO of the Word of Mouth Marketing Association (WOMMA) and popular new media speaker/personality drops by BlogTalkRadio today.

Sernovitz Andy Sernovitz is a blogger at Damn, I Wish I’d Thought of That! and author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’ll be joining John C. Havens today on Media 2.Open at 3pm ET to discuss the book, the blog and the world of word of mouth.

With straightforward advice and humor, marketing expert Andy Sernovitz can tell you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Photo by Hyku

Shel Israel and Mike Prosceno: Moving Social Media into the Real World

So much gets written about why people should care about Social Media, too few are actually talking about how to do it in the real world.

mikeprosceno John C. Havens and Shel Holtz from Web 2.Open interview Mike Prosceno, head of New Media Relations at SAP, and Shel Israel, new media maven, today at 3pm ET today for an in-depth look at SAP’s Global Survey.

Prosceno is VP of communications at SAP. Currently leading SAP’s Social Media Relations effort and evangelizing the use of social media internally for business productivity benefits.

ShelIsraelShel Israel, co-author of “Naked Conversations”is doing work with SAP on a Global Survey on how people all over the world use new media.

Shel Holtz is a noted PR blogger, podcaster and author in demand as a speaker at conferences and workshops around the world.

BlogTalkRadio Draws Authors

Publishers Weekly covers BlogTalkRadio’s draw for publishers and authors in an article by Calvin Reid posted last week.

pw.jpgWe’ve talked about BlogTalkRadio and our Digital Podium in the past. In fact, we mentioned it not once, but twice.

Calvin Reid wrote a detailed article about BlogTalkRadio entitled “Blog Radio Site Draws Authors” that sums up how publishers and authors can use BlogTalkRadio to their advantage:

Levy was quick to note the importance of books on BTR, which offers a daily update of featured authors either hosting their own shows or being interviewed on the network…

BTR offers opportunities to promote authors,” Levy said. “Writers can do an online tour right from their own homes and publishers can create their own branded shows.” Levy is in discussions with traditional book publishers to use the service and has already signed several online publishers like BlogCritics.org, an online journal on pop culture that is syndicated to national newspaper sites, including the Boston Globe. BlogCritics publisher Eric Olsen said that after using the service for a month, “we’re extremely happy with BTR. It’s super easy to use.”

…Levy said BTR is “perfect for publishers looking to connect with their audience. Our hosts can engage people from around the world.”

Read the rest of the article at Publishers Weekly.

BlogTalkRadio Leaves “beta” and Launches Revenue Sharing Program for Hosts

Each day at BlogTalkRadio blows me away. Dog trainers, government officials, sportscasters, authors, psychologists and reality TV stars have all embraced citizen broadcasting and the innovative way BlogTalkRadio allows you to interact with listeners and distribute shows through social radio. Today is no exception as we announce two major items.

Removing the “Beta” Tag – Since we launched BlogTalkRadio in August 2006, our hosts have produced more than 37,000 segments. We relaunched the site on September 17th of this year, adding many social networking components and social media applications to the experience. The community has been energized and is reaching new heights week after week.

btr_logo_no_beta.gif

While we are still running a complicated Internet radio technology platform that allows for thousands of people to interact live, in real time, we feel comfortable removing the “beta” tag from our logo. Thanks to our thousands of hosts and listeners that have stood by us while we made the experience more stable, useful and entertaining.

Revenue Sharing Program – We are also very excited to be releasing the Revenue Sharing Program, a shared advertising revenue program designed to provide an ability for hosts monetize their BlogTalkRadio shows.

Advertisers and sponsors will now have the ability to place ads on a category and keyword level, as well as on individual shows. The program will include both banner ads and pre-roll audio ads which can be targeted to certain categories, demographics, packages of shows, etc. – creating an even more attractive network for large advertisers. Participating in the program is free and easy. The program basics are:

  • If BlogTalkRadio brings in the advertiser and/or sponsor then we will share 35% of revenue with the hosts/publisher.
  • If the host brings in the advertiser and/or sponsor for their show, then we will share 50% of that revenue with the host.

During my first few months at BlogTalkRadio, I have experienced a hard-working, committed team and their passion not just for technology but also for the empowering characteristics of new media. I’ve seen every person in the company go above and beyond to help our community. The fact is we each really love what hosts are doing. We listen to shows, we give ideas, and we troubleshoot issues side-by-side. I believe it is this commitment that has enabled both businesses and individuals to create so many great shows with top talent.

Revenue Sharing supports this idea by sharing the revenue earned by hosts creating content. The release of this program also signifies an important step forward in the evolution of our advertising network. Place a BlogTalkRadio badge and show player on your own web site or blog and opt-in to the Revenue Sharing program. The program goes into effect on January 1, 2008.

Of course, you must be a host to participate. If you’re not, now is the time to register and start your own show. It’s free. Already a host? Join the Revenue Sharing program and start earning revenue for your hard work.


Lisa
VP Marketing

BlogTalkRadio amplifies the blog

Hey, our team just returned from the Blogworld Expo in Las Vegas and while there I spoke with people from all walks of life; a dogtrainer, pilot, musician, politician, investor, and professor. But a common theme was the underlying use of a blog. We could argue that the blog is mainstream now, and I had a great time turning people on to the great relationship between BlogTalkRadio and the blog. Bringing an interactive audio feature really livens things up. Your message is amplified, literally. Social networks like MySpace, Facebook and others supercharge this capability. And it’s only going to get better.

 

Matt Mullenweg is joining BlogTalkRadio’s CEO Alan Levy tomorrow morning at 8 am PT. It’s an opportunity to ask the founding developer of WordPress questions you have about blogging. You can call-in or type a message to to the guest or host during the show. The call-in number or The Alan Levy Show is +1 (347) 677-0649.

 

There are dozens of groups about BlogTalkRadio shows on Facebook, by the way. BlogTalkRadio recently launched a few groups of it’s own to highlight specific types of shows.  Join them for news about these topics.

 

Health: http://www.facebook.com/group.php?gid=7213952037

Politics: http://www.facebook.com/group.php?gid=19355522136

Technology: http://www.facebook.com/group.php?gid=14039550654

Entertainment: http://www.facebook.com/group.php?gid=6072959212

Women: http://www.facebook.com/group.php?gid=22210657512

Sports: http://www.facebook.com/group.php?gid=8578085179

Astroturfing with Shel Israel and Geoff Livingston

Astrowhat? Wikipedia defines astroturfing as formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior.

Or grassroots sleaze, to quote host Toby Bloomberg.

noastroturfing1.gifThe goal is to simulate independent public reaction to a product, service, or cause by orchestrating the behavior of many diverse and geographically distributed individuals. Fakin’ it.

Shel Israel, author of “Naked Conversations” and Geoff Livingston, author of “Now Is Gone” join host Toby on Diva Marketing Talks today at 6:30pm ET to talk about how astroturfing is impacting social media marketing.

For more information, an anti-astroturfing group started by Paull Young and Trevor Cook has developed a great resource and warehouse of information including case studies, commentary and links on The New PR Wiki.

David Meerman Scott Brings The New Rules to BlogTalkRadio

The rules of marketing and public relations have changed. There is no question about this statement. But what are the new rules? What do we do about it? David Meerman Scott just might tell us.

final-nrmpr-cover.jpgDavid Meerman Scott joins John C. Havens on “New Media Havens” today, at 11:30am ET to discuss David’s book “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. Hmm, what online tools can I think of where you can talk directly to your audience…hmm, and have them talk back? Hmm.

david-meerman-scott.JPGDavid is a online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com.

Specifically, John and David will address thoughts on how people who are NOT in the new media space have responded to the book’s concepts. Join the discussion at (646) 716-7071. Whether you’re a seasoned online marketing veteran or a novice to this space, you can get and give something to this conversation.