Category Archives: Podcasting

ESPN’s Award-Winning Podcast Producer,Jay Soderberg, Joins BlogTalkRadio as Head of Content

[New York, Monday November 17, 2014] BlogTalkRadio is on a new mission to help podcasters create engaging content and make money for their hard work. Jay Soderberg, a former leader of ESPN’s podcasting division, has joined the BlogTalkRadio management team and will take a leading role shaping the company’s content portfolio as its new Head of Content. Soderberg will be focused on cultivating and expanding BlogTalkRadio’s already large community of podcasters who collectively produce tens of thousands of hours of topical content each month.

“Podcasts are quickly becoming the audio content format of the future. I’m very excited about the opportunity to help shepherd this outstanding host community toward the exciting vision for podcasting that we are shaping at BlogTalkRadio” said Soderberg.

Jay, also known as Pod Vader, has 23 years of experience in the highest echelons of radio and podcast production. He launched and ran ESPN’s podcasting efforts for 8 years. His radio journey began at NPR and Christian Science Monitor Radio where he developed his expertise with the best-in-class processes for the editing and production of top-quality audio content. Applying these skills, he later became the mastermind behind many of ESPN’s most successful podcasts, including Fantasy Focus and Football Today. His six awards include podcasting’s highest honor, The People’s Choice Podcast Award, which he earned in 2009 and 2012.

“In our quest to find our Head of Content, we sought to find a leader with hands on knowledge of the craft, who intimately understands and identifies with the aspirations of podcasters, and sincerely cares about the success and wellbeing of this great community. I believe we’ve found the perfect fit with Pod Vader” said Andy Toh, GM and Chief Architect of BlogTalkRadio.

Bob Charish, Chief Revenue Officer and Co-Founder Bob Charish added. “BlogTalkRadio was among the first platforms created for podcasters, and we a very excited to now be taking the company to the next level. We are extremely happy to welcome Jay and his long track record of successful podcasts to his name. I know that with Jay’s help our community will thrive.”

About BlogTalkRadio
BlogTalkRadio helps podcasters create, distribute and profit from their content. Founded in 2006, the BlogTalkRadio platform is a unified platform that enables the recording, live streaming, syndication, measurement and monetization of conversational format podcasts featuring guests and listeners from any geographic location, with nothing more than a laptop, a microphone and a broadband internet connection.

Steve Leser and Susan Eisenhower


Steve Leser talks to Susan Eisenhower, granddaughter of the late President Dwight D. Eisenhower. They discuss the current direction of the Republican party. President Eisenhower was a Republican, and Susan and her father, John Eisenhower, have both supported Democratic candidates.

Eisenhower criticizes the current Republican party for its lack of fiscal conservatism in handling its budget. She and Leser also discuss the military-industrial complex, a term that her grandfather coined, saying that military action should be prefaced by a more intensive cost-benefit analysis.

They also discuss the government shutdown, Eisenhower saying that it stood against her grandfather’s belief in compromise and civil discussion.

Listen to the full episode here.

What’s New On BlogTalkRadio’s Featured Stations

Healthy Vision with Dr. Val Jones

The Thanksgiving holiday is one of the most-traveled of all U.S. holidays, making the upcoming four-day Thanksgiving break one of the busiest driving periods of the year. Before you head out on the road, make sure you are fully prepared for safe nighttime driving. On a special rebroadcast of Healthy Vision™ with Dr. Val Jones, two experts join Dr. Val to discuss what happens to your eyes in the dark and how you can take better care of your eyes – and your car – to improve night time driving. Tune in now.

Frank Fontana of The Down and Dirty

On Down and Dirty with Frank Fontana, improv legend Jimmy Carrane. He’s been performing since the ’80s, literally wrote the book on improvisation (Improvising Better: A Guide to the Working Improviser), and has taught sketch performers known industry-wide. His latest venture is the Improv Nerd podcast, which he hosts live every week in Chicago. Tune in here.

Join host Diane Helbig on Women’s Business Talk Radio Network as welcomes back Kerry Heaps, President of Kerry’s Network, Inc. They discuss follow-up techniques to help you close more business. On this episode they cover follow-up scripts and how to keep your database up to date with successful follow-up techniques! Tune in here.

Post Promotion Checklist For Online Radio Hosts and Podcasters

Post Promotion Guide: 12 Things To Do After You Host Your Podcast

A lot of effort is put into promoting your show before it goes live, but it’s just as important to promote your show after you host it in order to develop a following, generate traffic and build relationships.

We recently did a show on BlogTalkRadio University sharing the 12 things to check off your list after you host your show.  The show was inspired by an infographic posted by DivvyHQ on the topic of how to promote a blog post after you write it.  In some ways, you can compare hosting a podcast or an online radio show to “audio blogging” so many of the tips in the infographic apply to our radio hosts.

Listen to our most recent episode to get your post-show cheat sheet of everything you need to do to promote your latest show episode. And be sure to listen to the entire broadcast because we share a 13th tip that you don’t want to miss! Tune in.

How To Create A Sticky Angle For Your Next Radio Show/Podcast

Many new hosts on BlogTalkRadio come to us for advice on how to get great guests, but big name guests are not the only way to grow and develop your show as we learned on a recent BlogTalkRadio University interview with BTR host, Halli Casser-Jayne.  In the beginning, it may be difficult to land a famous guest, but what you can do is put some creativity into figuring out interesting angles to attract listeners and keep them tuning in.  Over time and after your show has built up credibility and an audience, getting those big guests will get easier.  You may even find yourself having to turn some away, as many of our more veteran hosts on the network have to do quite often.

Halli is new to BlogTalkRadio and the host of The Halli Casser-Jayne Show, Talk Radio for Fine Minds, which features guests from the world of politics, books, art, culture, and celebrity.  Although her show is new to BlogTalkRadio, Halli is actually a seasoned interviewer in her own right.  She started her career as a radio host on WNYW, served as a foreign correspondent in war-torn Central America and is the celebrated author of A Year In My Pajamas with President Obama.

In a short time on BlogTalkRadio, Halli has grown her audience of listeners very quickly, not only because of the caliber of guests she has on her show, but also because of the thought and creativity she puts into figuring out an angle for each episode.  During our interview, she shared some tips and insight into interviewing and figuring out a sticky angle.  That angle may not include a celebrity guest, but it could be about a topic that is trending or popular or just plain interesting.  For instance, Halli mentioned that one show she did all about ice cream was actually one of her most popular episodes.  In addition, she has hosted shows on topics such as film noir, street performers and more.  Tune in to Halli’s interview to get the lowdown from an expert host.  Listen now.

How To Make An Intro For Your Radio Show or Podcast

We just did a show on Planning Committee all about tips on creating an audio intro for your BlogTalkRadio show that attracted our highest number of live listeners! Apparently, the topic is one that a lot of our hosts are wondering about and we were happy to provide some info on the topic.

An audio intro is a great way to add a fun element that your listeners can identify your program with. It’s actually another opportunity for you to personalize your broadcast and show your listeners a bit more of yourself, whether it be in the music you select or the way you write the intro script.

If you choose to use our platform to create the intro, it’s also a great way to get comfortable using the studio and working with audio clips – kind of like doing your first test show. There are 3 ways to go about creating an intro and a number of tips to keep in mind that we covered on this episode of Planning Committee. Tune in here.

Before You Begin:Your Broadcasting Check List


by Deb

Unlike traditional podcasts that are recorded at the podcaster’s leisure and uploaded after editing, BlogTalkRadio shows are live broadcasts. This means anything can happen. After hosting a few shows most online radio broacasters know how to avoid mishaps. Still it doesn’t hurt to have a checklist handy. Here are a few things to take into consideration before you begin your radio show.

  1. Confirm guests: Don’t trust your guests to remember all the details. Call them the day before your broadcast to confirm. Make sure they have the time, the correct number to call in and any other necessary detail. If you’re not quite confident of your guest’s ability to remember to show up, offer to call before the show as a reminder.
  2. Charge phones: If you’re calling on a landline or cellphone make sure your phone’s batteries have a fresh charge. The last thing you want is to have your batteries run out halfway through an interview.
  3. Check equipment: Make sure all your equipment is working prior to going live. You don’t want any surprises at air time.
  4. Research your topic: Your listeners know when you’re winging it. If you have a special guest or topic, do some research. Find questions to ask or talking points. A well-planned show makes all the difference.
  5. Create a script: Avoid dead air with a script. Prepare an intro, questions for guests, bullet points for discussions and even have some news and items of interest handy in case you need to do more talking than you had originally planned.
  6. Rock the shameless self promotion: Create events on FaceBook and MySpace and spread the word on Twitter. Start doing so a few days in advance to create a buzz.
  7. Collect links and resources: Your listeners might want to learn more about a guest or topic. Collect links and resources where people can learn more and give them out at the end of the show.
  8. Lubricate your throat: Many radio hosts use a “throat coat” tea or other lubricant to keep their voices fresh-sounding throughout the show.
  9. Make sure water, interview questions and talking points are within reach: Have everything handy prior to air time, so there’s no distracting scrounging around during the show.
  10. Send out one last tweet: Just before you’re about to go live send out a tweet on Twitter or tell friends what you’re up to on FaceBook. Get those last minute listeners in.

Do you have a pre-game ritual? Share it with us!

What is Podcasting?


by Deb Ng

This past week I received a couple of “what is podcasting?” emails. It seems some folks are a little confused by the term “podcast” plus they want to know the difference between traditional podcasting, and an online radio network such as BlogTalkRadio. So, how ’bout a primer?

What is Podcasting?

A podcast, using an iPod or other MP3 player to listen to online broadcasts, is usually a prerecorded audio file one can download and play at one’s convenience. A podcaster will publish the audio file to his blog, website, or a podcast directory to be downloaded by the listener.

A podcast is generally less interactive. Since it’s prerecorded, the podcast may have guests, but it doesn’t always allow for listener call ins, or chat rooms. The benefit of a podcast is its mobility. Downloaded onto an iPod, one can listen while working, working out, and now, even driving in the car. Most podcasters have to purchase expensive equipment and download programs in order to publish a podcast. Like a blog, one can subscribe to a podcast’s RSS feed to receive updates.

What is Online Radio

Online radio is more live and interactive. Perfect for the less technically-savvy, all one needs is a phone. Most online radio networks offer their radio hosts a switchboard in order to invite special guests and listeners to call in. They might also offer a chatroom so listeners can talk about the online radio show and ask questions of the special guests.

What is the Difference Between the Two

The difference is the ability to offer a live broadcast in an interactive setting.  Listeners don’t have to download an episode if they’d prefer to listen live, and they can even become part of the conversation. Also, instead of hosting their own podcasts, online radio is hosted on a specific site. Plus, there’s a technical support team on hand to help answer questions. However, like podcasting, online radio episodes are archived so those missing the live broadcast can listen on demand.

Also, most  podcasts and archived online radio broacasts offer the option to stream, that is listen online, rather than download the episode. Online Radio is a more attractive option for many because they don’t need to invest in special equipment, take up huge blocks of precious computer space and it enables them to interact with their individual communties.