Category Archives: Press

Talkers: BlogTalkRadio and The State of Internet Talk

Jayne Pearl, Special Projects Editor, Talkers Magazine, penned an article titled “The State of Internet Talk,” in which BlogTalkRadio was prominently featured. A PDF of the article, which was originally published in the March 2008 issue of Talkers, can be found here.

Talkers The article premise is that:

“…Internet talk radio has been growing steadily” and “…a strong case can be made that Internet talk radio is rapidly on its way to being a major media movement in popular culture.”

“BlogTalkRadio, which bills itself as the first social broadcasting network, includes many hosts whose shows are obscure, but somehow manage to nab guests who are anything but –– including the likes of Yoko Ono, presidential candidate Senator John McCain, Brad Pitt, Frank Rich and best-selling authors.”

CEO Alan Levy was quoted as saying:

“If Nike wants to focus on a sports category, we can give them 5,000 impressions or video pre-rolls, audio ads. We can drill down further to, say, college radio. Or to March Madness. We target exactly what advertisers want. If a host brings us a sponsor to their radio show, we’ll share the revenue 50-50 with that host. If we bring advertisers to the table, then the hosts get 35% and we’ll get 65%. By having a platform that incentivizes the hosts, they have more interest in promoting their show and creating content.”

An online version of the entire article can be found on the Talkers Magazine web site (subscription required) here or via the downloadable PDF.

Web and Satellite Causing Static for Terrestrial Radio

Portfolio writer Liz Gunnison posted an article today entitled “Radio’s S.O.S.” that highlights the disruption of terrestrial radio by satellite and web entities.

Today’s Gunnison article sites two reasons terrestrial radio is hurting 1) content options for audiences is mushrooming and 2) the changing local advertising markets. Today’s post references an earlier Portfolio article from this week in which writer David Levine referred to BlogTalkRadio as “the dominant player” in citizen broadcasting. Gunnison writes:

Offerings on the internet include not only a wealth of audio streaming commercial-free, but now even the likes of BlogTalk radio—a site which essentially allows anyone to broadcast their own radio show for free over the internet…

And while internet offerings have long been stealing their share of listeners at home, terrestrial radio is steadily losing listeners on the road as well. Many cars now come equipped with options like satellite radio and mp3 device hookups, allowing drivers to listen to downloaded music and podcasts as they drive…

Our recent Reciva deal also indicates that Internet radio’s move to mobile will continue to cause static for terrestrial radio.

The focus for niche and on-demand entertainment that sources like BlogTalkRadio provide will continue to disrupt mainstream broadcasting business models. BlogTalkRadio’s diverse live and RSS enabled content will increasingly make it more appealing to advertisers seeking tailored ways to reach quality consumers – and for consumers to get relevant information that appeals to them. In addition, the business solutions programs offered by BlogTalkRadio provide easy, direct contact between businesses and their audiences in branded environments.

The article also quotes Barry Parr, a media analyst for Jupiter Research Group, who said “internet and satellite rivals can’t yet deliver professional-level coverage of local news.” BlogTalkRadio hosts are already challenging that assertion as well.

Portfolio: BlogTalkRadio is the "Dominant Player"

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.'”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >

Portfolio: BlogTalkRadio is the “Dominant Player”

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.'”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >

Happy Blogsteinversary, Dr. Blogstein!

Since February 13, 2007, Dr. Blogstein, his Radio Happy Hour and his co-hosts have tickled the funny bones and touched the cockles of our hearts on BlogTalkRadio.

Tonight at 9pm ET, they’ll celebrate the Blogsteinversary by spending the hour patting themselves on the back and discussing how great they all are.

As a bonus, they’ll also have the great guests you’d expect from The Radio Happy Hour. The #1 most read blogger on MySpace, Super Jabs, will share “what every guy would love to say but won’t and what every woman thinks but won’t speak of,” and more. Just in time for Valentines Day!

Also, comedian Johnny Dam and a few surprise guests will appear to wish the gang a Happy Blogsteinversary!

As a side note, here is another excellent example of a host using this news to do some great promotional work. Blogstein was featured in two articles today in local publications.

Congrats on one year and some great press, Doctor!

BlogTalkRadio is Empowerment

BlogTalkRadio host Shaun Daily continues to make headlines with his brilliant Jericho campaign.

In today’s Washington Post story entitled “Battle-Scarred ‘Jericho’ Marches On: A Testament To What Can Happen When Fans Go Nuts,” writer Amy Amatangelo dives deep into what happens when you mess with passionate fans – and one of them has his own Internet radio show.

Shaun Daily, who hosts a radio show on www.blogtalkradio.com, was a huge fan of the show. When word began to circulate that the series wasn’t going to get a second season, he urged his listeners to ship nuts to CBS headquarters in Los Angeles and New York.

By now you’ve heard what happened. But it’s also good to see how it affected the show’s return and CBS executives in a positive way.

Last May, CBS canceled [Carol Barbee's] freshman drama “Jericho.” But after receiving more than 40,000 pounds of peanuts from devoted and outraged fans, the network reversed course, picking up the post-apocalyptic drama for a seven-episode second season.

“We had nothing to do with it,” said Barbee, the show’s executive producer. “The fans all did it themselves. I think it will probably be one of those things that will always be one of the highlights of my career.”

Folks, that’s empowerment.

Market-Savvy 'Content Black Woman' BlogTalkRadio Host Struts Her Stuff

Here’s a lesson for all BlogTalkRadio hosts. Every day I get questions about how to get more listeners. Here is a great example of self promotion at work. You just need to find that angle and use the tools we’ve given you.

Content Black Woman host Valencia Roner has taken her popular show and written a press release all hosts can learn from. And while Roner’s got 15 years of specialized marketing and public relations experience, all hosts can take steps to effectively promote their shows.

Recall that we provided templates and tools for hosts to use located on the promote page, including press release templates, press release distribution sites and a publicity 101 starter guide.

I want to highlight some important things about Roner’s release to keep in mind when writing your releases.

  • Leading with the news hook: “After only four outings since its January launch, the hugely popular Internet radio program, The Content Black Woman Show (CBW), has nabbed the #1 spot for current events programming on BlogTalkRadio.com.” This is newsworthy. What’s your news? Special guest? Hot topic?
  • Great quote: “These are exciting times in our nation’s history,” said Roner, who was a featured panelist at the 2007 BlogHer Conference…” The quote is natural and important.
  • Leveraging the BlogTalkRadio platform: “BlogTalkRadio tops the ranks of those providing expansive Web 2.0 audio programming…” BlogTalkRadio is a unique service that empowers people to do the amazing. What are you using BlogTalkRadio for that couldn’t be done elsewhere?
  • Plugging herself and the show: “CBW is clearly meeting a demand for strong advertiser-supported content appealing to woman in general, and high-end black consumers in particular.” Roner talks about why this show is important to people. How is your show important to people? How have you made a difference?
  • Plugging Upcoming Show: “On Wednesday February 6, 2008, Roner will feature guest co-host…” Roner uses the news release to plug her upcoming shows. Do you plug your upcoming shows anywhere?

As always, you get more listeners by having quality content and promoting that content to the people who will want it. Also, be sure to join the conversation on the BlogTalkRadio Insider every Wednesday at 4pm ET for more tips and information.

Market-Savvy ‘Content Black Woman’ BlogTalkRadio Host Struts Her Stuff

Here’s a lesson for all BlogTalkRadio hosts. Every day I get questions about how to get more listeners. Here is a great example of self promotion at work. You just need to find that angle and use the tools we’ve given you.

Content Black Woman host Valencia Roner has taken her popular show and written a press release all hosts can learn from. And while Roner’s got 15 years of specialized marketing and public relations experience, all hosts can take steps to effectively promote their shows.

Recall that we provided templates and tools for hosts to use located on the promote page, including press release templates, press release distribution sites and a publicity 101 starter guide.

I want to highlight some important things about Roner’s release to keep in mind when writing your releases.

  • Leading with the news hook: “After only four outings since its January launch, the hugely popular Internet radio program, The Content Black Woman Show (CBW), has nabbed the #1 spot for current events programming on BlogTalkRadio.com.” This is newsworthy. What’s your news? Special guest? Hot topic?
  • Great quote: “These are exciting times in our nation’s history,” said Roner, who was a featured panelist at the 2007 BlogHer Conference…” The quote is natural and important.
  • Leveraging the BlogTalkRadio platform: “BlogTalkRadio tops the ranks of those providing expansive Web 2.0 audio programming…” BlogTalkRadio is a unique service that empowers people to do the amazing. What are you using BlogTalkRadio for that couldn’t be done elsewhere?
  • Plugging herself and the show: “CBW is clearly meeting a demand for strong advertiser-supported content appealing to woman in general, and high-end black consumers in particular.” Roner talks about why this show is important to people. How is your show important to people? How have you made a difference?
  • Plugging Upcoming Show: “On Wednesday February 6, 2008, Roner will feature guest co-host…” Roner uses the news release to plug her upcoming shows. Do you plug your upcoming shows anywhere?

As always, you get more listeners by having quality content and promoting that content to the people who will want it. Also, be sure to join the conversation on the BlogTalkRadio Insider every Wednesday at 4pm ET for more tips and information.