Category Archives: Public Relations

For Immediate Release: The Hobson And Holtz Report Goes Live on BlogTalkRadio

Bleeding edge communicators Neville Hobson and Shel Holtz will bring their podcast to BlogTalkRadio for a live discussion this Saturday.

For Immediate Release: The Hobson and Holtz Report is a twice-weekly podcast at the intersection of online communication and public relations.

This Saturday, February 9, at 1pm ET hosts Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” on BlogTalkRadio.

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

Visit the FIR BlogTalkRadio profile page to listen or call (347) 324-3723 to join in the conversation, (you may also listen via phone, pressing ‘1’ to be put in the talking queue).

Market-Savvy 'Content Black Woman' BlogTalkRadio Host Struts Her Stuff

Here’s a lesson for all BlogTalkRadio hosts. Every day I get questions about how to get more listeners. Here is a great example of self promotion at work. You just need to find that angle and use the tools we’ve given you.

Content Black Woman host Valencia Roner has taken her popular show and written a press release all hosts can learn from. And while Roner’s got 15 years of specialized marketing and public relations experience, all hosts can take steps to effectively promote their shows.

Recall that we provided templates and tools for hosts to use located on the promote page, including press release templates, press release distribution sites and a publicity 101 starter guide.

I want to highlight some important things about Roner’s release to keep in mind when writing your releases.

  • Leading with the news hook: “After only four outings since its January launch, the hugely popular Internet radio program, The Content Black Woman Show (CBW), has nabbed the #1 spot for current events programming on BlogTalkRadio.com.” This is newsworthy. What’s your news? Special guest? Hot topic?
  • Great quote: “These are exciting times in our nation’s history,” said Roner, who was a featured panelist at the 2007 BlogHer Conference…” The quote is natural and important.
  • Leveraging the BlogTalkRadio platform: “BlogTalkRadio tops the ranks of those providing expansive Web 2.0 audio programming…” BlogTalkRadio is a unique service that empowers people to do the amazing. What are you using BlogTalkRadio for that couldn’t be done elsewhere?
  • Plugging herself and the show: “CBW is clearly meeting a demand for strong advertiser-supported content appealing to woman in general, and high-end black consumers in particular.” Roner talks about why this show is important to people. How is your show important to people? How have you made a difference?
  • Plugging Upcoming Show: “On Wednesday February 6, 2008, Roner will feature guest co-host…” Roner uses the news release to plug her upcoming shows. Do you plug your upcoming shows anywhere?

As always, you get more listeners by having quality content and promoting that content to the people who will want it. Also, be sure to join the conversation on the BlogTalkRadio Insider every Wednesday at 4pm ET for more tips and information.

Market-Savvy ‘Content Black Woman’ BlogTalkRadio Host Struts Her Stuff

Here’s a lesson for all BlogTalkRadio hosts. Every day I get questions about how to get more listeners. Here is a great example of self promotion at work. You just need to find that angle and use the tools we’ve given you.

Content Black Woman host Valencia Roner has taken her popular show and written a press release all hosts can learn from. And while Roner’s got 15 years of specialized marketing and public relations experience, all hosts can take steps to effectively promote their shows.

Recall that we provided templates and tools for hosts to use located on the promote page, including press release templates, press release distribution sites and a publicity 101 starter guide.

I want to highlight some important things about Roner’s release to keep in mind when writing your releases.

  • Leading with the news hook: “After only four outings since its January launch, the hugely popular Internet radio program, The Content Black Woman Show (CBW), has nabbed the #1 spot for current events programming on BlogTalkRadio.com.” This is newsworthy. What’s your news? Special guest? Hot topic?
  • Great quote: “These are exciting times in our nation’s history,” said Roner, who was a featured panelist at the 2007 BlogHer Conference…” The quote is natural and important.
  • Leveraging the BlogTalkRadio platform: “BlogTalkRadio tops the ranks of those providing expansive Web 2.0 audio programming…” BlogTalkRadio is a unique service that empowers people to do the amazing. What are you using BlogTalkRadio for that couldn’t be done elsewhere?
  • Plugging herself and the show: “CBW is clearly meeting a demand for strong advertiser-supported content appealing to woman in general, and high-end black consumers in particular.” Roner talks about why this show is important to people. How is your show important to people? How have you made a difference?
  • Plugging Upcoming Show: “On Wednesday February 6, 2008, Roner will feature guest co-host…” Roner uses the news release to plug her upcoming shows. Do you plug your upcoming shows anywhere?

As always, you get more listeners by having quality content and promoting that content to the people who will want it. Also, be sure to join the conversation on the BlogTalkRadio Insider every Wednesday at 4pm ET for more tips and information.

The Power Hour with Scott and Steve!

If I had a top 3 of favorite nights on BlogTalkRadio, last night would be number 1. Maybe Im a little biased with a long marketing background but, Scott Baradell from Idea Grove and the popular blog Media Orchard hosted his show last night with a very special guest, Steve Rubel from Edelman one of the most successful PR firms in the US.

Scott and Steve both have a chemistry together that kept you riveted to the show. There were moments
of serious talk, and then the hilarity of banter regarding competition, and so on. Then the calls started coming in and the conversation was informative and captivating to say the least.

This was Scott’s line up of conversation:
1. Why Jimmy Wales, Second Lifers and others don’t like PR people.
2. Why Edelman has taken so much grief over the past few months.
3. Whether telling chicks in bars that you’re the “original PR doyen” is the ultimate aphrodisiac.
4. Whatever YOU want to talk about.

When the show was over everyone who I talked to said, they could have listened to them for another 10 hours. Poor Scott and Steve though did need to get some sleep, after all to be as successful as they are they do need their rest. I will now direct you to Scott’s Blog as he will be able to describe more in-depth of what transpired over that almost 90 minute show we at BlogTalkRadio were thrilled to be able to provide our listeners.

Click here for Scott’s blog

Click here for the show

Amy Domestico

Programming Manager