Category Archives: Radio

7 Ways to Take Your Blog to the Next Level with Radio

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As someone who has been blogging for several years, I’m always looking for ways to take my blogs to the next level. I’ve done redesigns, contests, and even implemented video. Something else to consider is radio.

Blogging is all about community. What better way to really connect to your community then by letting them hear the passion in your voice? Today I’d like to share some ways you and your community can benefit from having a radio show:

  1. Talk about a specific subject for as long as you like – You’ve heard all the blogging experts: when writing for the web, keep it short and sweet. With radio, you can expand and get into more detail without having to worry about eyes glazing over.
  2. Have a Q&A with your listeners – By allowing your readers to call in and ask questions or offer their own point of view, you can learn about the topics that are important to them . It also enables you to get to know them better.
  3. Bring on guests and experts within your niche – By putting together a panel or bringing on an expert, you’re letting your readers learn from others in the field. It never hurts to give another point of view.
  4. No typos or spelling issues here – Your first radio experience might be a produce a case of the nerves, but you won’t have to deal with formatting issues, image uploads, spelling or typing.
  5. It’s a wonderful way to connect with your community – Once you build up an audience you’ll feel a connection with your community, inspiring you to blog more with them in mind.
  6. It provides fodder for future blog posts – Getting into discussions with your readers or guests will no doubt provide you with tons of ideas.
  7. Your readers can connect with each other – Did you know your listeners can chat about your day’s topic while the show is going on? Invite them out of the comments and into real time with radio.

I’ll get into this in detail more on another post, but it doesn’t take a lot of expensive equipment and technical know-how to have a radio show with BlogTalkRadio. All you need is a phone and an idea.

What ways can you think of to use radio to take your blog to the next level? Are you a blogger with a radio show? Tell us about it!

Washington Post Gives a Nod to the Citizen Broadcast Network

Today, Washington Post columnist Howard Kurtz has written a piece about BlogTalkRadio that makes us proud.

In his column Media Notes, Kurtz explains how “With BlogTalkRadio, the Commentary Universe Expands.”

The article talks about the story behind our Citizen Broadcast Network, how some “unlikely stars have been born,” and BlogTalkRadio’s emergence as a tool for more empowering and interactive experiences online.

CEO Alan Levy says:

Its great that BlogTalkRadio is recognized by the number one media critic in the country, Howard Kurtz, as “a populist force in cyberspace.” This validates BlogTalkRadio as a powerful online medium that is a true Citizen Broadcast Network. As I said in the article, my Dad would be proud.

Alan Levy, 2007. Photo credit Lisa Padilla.We have grown so much since August of 2006. Starting from the ground up, an empty network with no hosts, to our current impressive lineup of content, Kurtz observes that in addition to bloggers, “some better-known people are also gravitating toward the outlet.”

We want to take this opportunity to thank the many hosts and listeners who have brought their enthusiasm, energy, and discussions to our community.

Read the Washington Post article here.

Sree Sreenivasan welcomes BlogTalkRadio CEO Alan Levy

“Sure, Alan created BlogTalkRadio and has his own show, but here’s our chance to put him and BlogTalkRadio under the microscope. Join me for a discussion about BlogTalkRadio, citizen broadcasting and much more.”

SreeThose words belong to Sree Sreenivasan, who puts Alan Levy in the hot seat to discuss BlogTalkRadio today at 4:30pm ET.

Sree is Dean of Student Affairs & professor at Columbia Journalism School; tech reporter for WNBC-TV; co-founder of South Asian Journalists Association (SAJA), which also has a show on BlogTalkRadio and author of SreeTips.com and the New to Sree blog.

Talkers: BlogTalkRadio and The State of Internet Talk

Jayne Pearl, Special Projects Editor, Talkers Magazine, penned an article titled “The State of Internet Talk,” in which BlogTalkRadio was prominently featured. A PDF of the article, which was originally published in the March 2008 issue of Talkers, can be found here.

Talkers The article premise is that:

“…Internet talk radio has been growing steadily” and “…a strong case can be made that Internet talk radio is rapidly on its way to being a major media movement in popular culture.”

“BlogTalkRadio, which bills itself as the first social broadcasting network, includes many hosts whose shows are obscure, but somehow manage to nab guests who are anything but –– including the likes of Yoko Ono, presidential candidate Senator John McCain, Brad Pitt, Frank Rich and best-selling authors.”

CEO Alan Levy was quoted as saying:

“If Nike wants to focus on a sports category, we can give them 5,000 impressions or video pre-rolls, audio ads. We can drill down further to, say, college radio. Or to March Madness. We target exactly what advertisers want. If a host brings us a sponsor to their radio show, we’ll share the revenue 50-50 with that host. If we bring advertisers to the table, then the hosts get 35% and we’ll get 65%. By having a platform that incentivizes the hosts, they have more interest in promoting their show and creating content.”

An online version of the entire article can be found on the Talkers Magazine web site (subscription required) here or via the downloadable PDF.

PGA's Kenny Knox and Sports Personality Larry Krueger

Two shows that will interest our sports fanatics today feature some well known guests from the world of sports.

Knox Tonight at 8pm ET KYTB Power Team Radio welcomes PGA Tour Professional Kenny Knox, the renowned professional golfer noted for his excellent putting stroke. He holds the record for the fewest putts in a PGA Tournament. He is a multiple winner on the PGA Tour and has played in 375 PGA Tour events nettings more than 1.6 million in tournament winnings. He is now a member of the PGA Champions Tour and can be seen on nationally televised golf tournaments.

And tonight at 8:30pm Tuesday Night Tailgate welcomes Larry Krueger, the Co-Host of Sports Overnight America, which appears on a plethora of radio stations around the country and on the Armed Forces Network every single night, and his own show on KHTK Sacramento.

PGA’s Kenny Knox and Sports Personality Larry Krueger

Two shows that will interest our sports fanatics today feature some well known guests from the world of sports.

Knox Tonight at 8pm ET KYTB Power Team Radio welcomes PGA Tour Professional Kenny Knox, the renowned professional golfer noted for his excellent putting stroke. He holds the record for the fewest putts in a PGA Tournament. He is a multiple winner on the PGA Tour and has played in 375 PGA Tour events nettings more than 1.6 million in tournament winnings. He is now a member of the PGA Champions Tour and can be seen on nationally televised golf tournaments.

And tonight at 8:30pm Tuesday Night Tailgate welcomes Larry Krueger, the Co-Host of Sports Overnight America, which appears on a plethora of radio stations around the country and on the Armed Forces Network every single night, and his own show on KHTK Sacramento.

Web and Satellite Causing Static for Terrestrial Radio

Portfolio writer Liz Gunnison posted an article today entitled “Radio’s S.O.S.” that highlights the disruption of terrestrial radio by satellite and web entities.

Today’s Gunnison article sites two reasons terrestrial radio is hurting 1) content options for audiences is mushrooming and 2) the changing local advertising markets. Today’s post references an earlier Portfolio article from this week in which writer David Levine referred to BlogTalkRadio as “the dominant player” in citizen broadcasting. Gunnison writes:

Offerings on the internet include not only a wealth of audio streaming commercial-free, but now even the likes of BlogTalk radio—a site which essentially allows anyone to broadcast their own radio show for free over the internet…

And while internet offerings have long been stealing their share of listeners at home, terrestrial radio is steadily losing listeners on the road as well. Many cars now come equipped with options like satellite radio and mp3 device hookups, allowing drivers to listen to downloaded music and podcasts as they drive…

Our recent Reciva deal also indicates that Internet radio’s move to mobile will continue to cause static for terrestrial radio.

The focus for niche and on-demand entertainment that sources like BlogTalkRadio provide will continue to disrupt mainstream broadcasting business models. BlogTalkRadio’s diverse live and RSS enabled content will increasingly make it more appealing to advertisers seeking tailored ways to reach quality consumers – and for consumers to get relevant information that appeals to them. In addition, the business solutions programs offered by BlogTalkRadio provide easy, direct contact between businesses and their audiences in branded environments.

The article also quotes Barry Parr, a media analyst for Jupiter Research Group, who said “internet and satellite rivals can’t yet deliver professional-level coverage of local news.” BlogTalkRadio hosts are already challenging that assertion as well.

Portfolio: BlogTalkRadio is the “Dominant Player”

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.'”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >