Category Archives: Resources

How To Create A Sticky Angle For Your Next Radio Show/Podcast

Many new hosts on BlogTalkRadio come to us for advice on how to get great guests, but big name guests are not the only way to grow and develop your show as we learned on a recent BlogTalkRadio University interview with BTR host, Halli Casser-Jayne.  In the beginning, it may be difficult to land a famous guest, but what you can do is put some creativity into figuring out interesting angles to attract listeners and keep them tuning in.  Over time and after your show has built up credibility and an audience, getting those big guests will get easier.  You may even find yourself having to turn some away, as many of our more veteran hosts on the network have to do quite often.

Halli is new to BlogTalkRadio and the host of The Halli Casser-Jayne Show, Talk Radio for Fine Minds, which features guests from the world of politics, books, art, culture, and celebrity.  Although her show is new to BlogTalkRadio, Halli is actually a seasoned interviewer in her own right.  She started her career as a radio host on WNYW, served as a foreign correspondent in war-torn Central America and is the celebrated author of A Year In My Pajamas with President Obama.

In a short time on BlogTalkRadio, Halli has grown her audience of listeners very quickly, not only because of the caliber of guests she has on her show, but also because of the thought and creativity she puts into figuring out an angle for each episode.  During our interview, she shared some tips and insight into interviewing and figuring out a sticky angle.  That angle may not include a celebrity guest, but it could be about a topic that is trending or popular or just plain interesting.  For instance, Halli mentioned that one show she did all about ice cream was actually one of her most popular episodes.  In addition, she has hosted shows on topics such as film noir, street performers and more.  Tune in to Halli’s interview to get the lowdown from an expert host.  Listen now.

What’s New on BlogTalkRadio’s Featured Stations

Are you reading this on your blackberry or Smartphone? Chances are you’re holding the screen too close to your eyes. On the new episode of Healthy Vision™ with Dr. Val Jones, optometrist and author Dr. Jeffrey Anshel joins Dr. Val to discuss what happens to our eyes when using the computer and digital devices, and offers tips on what we can do minimize or prevent eye strain and discomfort.  Tune in here.

Down and Dirty with Frank Fontana welcomes a couple of great guests to the show as Shanola Hampton, co-star of Shameless, stops by to chat about her experience on the hit television show on Showtime. Also, for all the dog lovers out there, Jenna Stregowski, Guide to Dogs on About.com, stops by to discuss  the greatest dog movies with Frank.  Tune in here.

Employee theft at small businesses is a big problem and getting bigger with the sour economy.  82% of small to mid-size businesses report they have experienced employee theft.  Tune in here as Diane Helbig and Ron Baker use their 30+ years experience, managing Finance, Operations, Sales, Marketing, Information Technology, and Human Resources to discuss this critical issue.

10 Interviewing Tips for Hosts

Congratulations! You’ve booked a big guest, but the work of a good host is still not over.  Remember, securing a great guest is only the first part of the equation and doesn’t necessarily ensure a great interview.  The other half is figuring out the best way to make your guest feel comfortable and share interesting nuggets with you and your audience.  Producing engaging content will make listeners hungry to come back for more and also more likely to share your content with others.  We’ve compiled a list of interviewing tips here at BlogTalkRadio to help you conduct a stellar interview.

Research Your Guest
Study up on what’s happening in your guest’s life recently and even in the past and you’ll start to find areas you want to learn more about through your interview.  Your guest will be flattered that you have taken the time to really get to know who they are and will most likely be happy to come back to your show if asked.

Get Familiar With Your Guest’s Past Interviews
Read and listen to previous interviews your guest has been on to figure out a question that no one has ever asked before and possibly elicit a never before told anecdote. You can also comment on or build upon what your guest may have remarked in another interview to get at another angle. For instance, “In an interview on NBC, you shared that X movie was your favorite acting experience, well what was your least favorite one and why?” Also, creating new content may attract media attention and could get picked up by other publications or stations in the form of a sound bite or mention.

Prepare Your Guest
Provide your guest with the basic format of your interview, any technical or procedural things they may need to know and a few sample questions beforehand.  This will give your guest a general idea on how the interview is going to play out and get them thinking about interesting responses to some of your questions.  They may even promote the interview to their audience if you keep it top of mind for them.

The Right Question
Avoid yes or no questions. Ask questions that provide a good flow for your dialogue and not ones that halt it.

Delivery
Your interview should be like a conversation. Prepare, but don’t just read down a list of questions to your guest. Use them as a guide and a springboard for your conversation. It’s very important to listen and have your questions come naturally. If your questions are too staged and rehearsed, the answers will be too. When your questions are spontaneous and based on your curiosity, you will get good content.

Two Way Street
The right questions are key, but you also need to strike up a good rapport with your guest. Sometimes it may make sense to share some information about yourself in the interview. After all, this is a conversation, isn’t it?

Listen
Listen to what the person you’re interviewing says. They may say something much more interesting than you had expected and fuel a number of follow up questions from your end.

Stay On Topic
You’ll find that many times a guest may come on your show because they are promoting a new project, movie, record or book. That’s great because you want your guests to get their messages out and also provide that info to listeners who have tuned in for that reason.  Of course you can always slip in a question or two after you have addressed the subject at hand.

Put Your Guest at Ease
Warm your guests up with some light conversation a few minutes before you actually start the interview. Before they know it, you are on the air and continuing the conversation.

Relax
Forget the headset or microphone and be yourself. To get a good interview, you have to be comfortable yourself. Make sure your interview space is in a quiet place and your set up is working for you.

We hope these interviewing tips will help you create great content. We look forward to hearing more of your conversations.

For Your Consideration: The Podcasting Legal Guide

podcasting_legal_guideby Deb

I found something interesting in my travels today, The Podcasting Legal Guide. Most of the issues covered are common knowledge, however, it’s a terrific overview of the legalities of podcasting.

Now, this guide only covers United States law and isn’t meant to be taken as concrete legal advice, but if you’re looking for guidelines, it’s a very useful reference. Licensed under the Creative Commons, the Podcasting Legal Guide covers:

  • An overview of legal issues podcasters (including online radio hosts) should consider
  • Legal issues in creating your own podcast
  • Legal issues in distributing your own podcast
  • Basic Background to podcasting
  • Background & further resources

Many of our hosts have questions regarding copyright laws and other legal issues and this guide covers the basics. If you can’t find the answers here at BlogTalkRadio, the Podcasting Legal Guide is a handy tool to have on hand.