Category Archives: Search Engine Optimization

How To Write The Perfect Episode Title

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When scheduling an episode, it’s very easy to overlook writing an effective title, especially if you have re-occurring episodes. Think of it from your listener’s perspective – Would you listen to an episode with a generic title that tells you nothing about its content? It’s overwhelming for a listener to see a show page full of the same episode titles or worse yet episode titles that are just the name of your show!  Make it easier on your listeners and correctly label each of your episodes so they can find what they are looking for more easily.

For instance, if you are interviewing a particular guest like Maya Angelou, who has been on our network a few times, you would write a title like this: Maya Angelou, Esteemed Poet & Author. Take a look at the titles from our branded show, Storytellers presented by BlogTalkRadio to get a feel of how this works: http://www.blogtalkradio.com/storytellers

Taking time to craft an episode title that reflects the topic you are discussing or the guest you are interviewing is extremely important for attracting listeners that are searching for related content.  On BlogTalkRadio University, we interviewed Jennifer Shaheen, AKA ‘The Technology Therapist’ and SEO (search engine optimization) expert to give you a few easy tips on writing the perfect episode title and general SEO best practices when scheduling your show. Take a listen and follow Jennifer’s SEO tips to get your show more exposure and listeners!

Remember, if you have a re-occurring show, make sure to edit the title of your show each time you broadcast with the right information & don’t forget to fill in keywords that also match up with your content and align with your episode title. It will make all the difference!

If you’re hungry for more info on SEO, check out these other articles from our blog on the topic:

 

Host Tip of the Week: Using Tags and Keywords When Scheduling Your Shows

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We are often asked by BlogTalkRadio hosts how they can bring in more search engine traffic to their BlogTalkRadio show pages. One of the best and most cost effective ways is by focusing on SEO (Search Engine Optimization).

What does this mean? Some of you may have started to schedule your show and gotten to the area marked “Add Tags or Keywords” and breezed right through it with out much thought. This area is actually very valuable when it comes to increasing the amount of traffic sent to your show from the search engines.

In this post we wanted to explain a few basic SEO concepts and resources so you can super-charge your show for  the search engines and attract the more listeners.

WHAT ARE TAGS & KEYWORDS ?

A “Tag” or “Keyword” is a word or phrase that’s descriptive and specific to your show’s content, and should be the words that your audience will type into their search engine when trying to find your show. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures.” This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.

HOW TO USE TAGS AND KEYWORDS WHEN SCHEDULING SHOWS
To find the tags or keywords that work the best for you, you may want to do some keyword research to find the most popular keywords for your show content. Make a list and choose the most relevant and popular keywords associated with your show (we recommended 3-5 per show). You’ll want to use these words in your tags and include them several times in your show title and description (without being completely apparent.)  It is most effective when the keywords are related. Always try to create unique titles for your shows and place your “best” keyword (based on the topic) in the title of your show. This helps tell the search engine (as well as the reader) what your content is about.

TIPS AND TRICKS
Try to keep your title as easy to follow and straightforward as you can. Also, remember that the better your spelling and grammar are, the more likely your keywords are to actually work ;).

So for example, for a show about tags and keywords; here is how you can get some stellar SEO:

Your tags could include the following:
best tags, tags and keywords, keywords, increase page views, keyword tagging

Your title could be: Increase Your Page Views with Tags and Keywords

Your description could include:
On tonight’s show Increase Your Page Views with Tags and Keywords, (host name) teaches you how to increase your page views by keyword tagging your show page. Tags and keywords are the number one way to increase page views and get listeners to your show. We will cover how to do research on your tags and keywords, choosing the best tags, and much more.

Some examples of not so great choices might be:
article, views, titles, search engines, performance

Here are a few places you can go to for keyword suggestion:

* Wordtracker
* Google AdWords
* Keyword Discovery
* SelfSEO

SEO is a good topic to study up on when it comes to marketing your show, here are a few great resources for you to check out:

SEOMoz
SelfSEO
SearchEngineWatch

Good luck in your SEO!

Search Engine Optimization (SEO) with BlogTalkRadio

Entrepreneur Article Featuring BlogTalkRadioEntrepreneur recently published a great article, 5 Easy Ways to Improve Your Site’s Search Engine Ranking, on how SEO can help individuals and businesses grow their online presence. There were some very helpful tips included in the article, and it actually features a member of our BlogTalkRadio host community Juliet Johnson. Nice work Juliet!

Juliet uses the BlogTalkRadio platform as part of her overall marketing and search engine optimization strategy for her High-End Real Estate Staging company. Her show, Carolina REAL Matters, features interviews with top realtors covering her geographic service footprint.

BlogTalkRadio can be very powerful from an SEO perspective if you spend a little time before you set up your shows and episodes to think about what your audience is searching for and what terms they use to search for it. Including strategic keywords in your show descriptions and in your keyword tags on BlogTalkRadio can be a great way for potential listeners to find you and your content. Tip number two in the Entrepreneur article, “Conduct keyword research,” gives some great information on how to explore what terms and phrases your target audience are searching on.

A social media and search engine consultant that I know here in Seattle, Rory Martin, did a test on our platform to explore its SEO strength for his clients. Within five days his show on BlogTalkRadio was on page one of Google for the term he was optimizing for, and it is still there.

So if you are thinking about creating your own online talk radio show on BlogTalkRadio, or you are setting up future episodes for your existing show, be sure to remember to:

1) Include unique keyword tags in your BlogTalkRadio Show Profile
2) Include unique keyword tags on each episode: Names of Guest, Topics, etc. Be specific!
3) Write keyword-rich descriptions for each episode
4) Include one or two keywords in each episode title
5) Once you find the right mix of terms, be consistent in using them

It might take a little more time, but it will help ensure that your audience finds your great content as they search online.

What’s the Long Tail? (And why should you care?)

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by Deb

Every now and then on this blog, especially when talking about SEO, we mention the “long tail.”  For someone like me who has been working online for the past decade, this phrase doesn’t get a second glance. For those of you who are new to attracting the attention of search engines, as well as long term listeners, the term may need a little more explanation. So…

What does the “Long Tail” mean for search?

Most of us first read about “the long tail” when Wired magazine editor Chris Anderson introduced it in 2004. For our purposes, the term refers to words and phrases that will reach people in years to come. So perhaps while the Michael Phelps scandal will bring in immediate readers or listeners, it’s safe to say this scandal won’t have the same results several years, or even 30 days from now. Long tail keywords and phrases might not attract high immediate search engine traffic, however, it will continue to bring folks in as time goes by.

When choosing keywords and phrases, it’s fine to live for the moment and ride the traffic or a trend or scandal, however, a smart blogger or podcaster will also consider what folks are searching for in the long term. Find the things that will always interest people. What will we want to know about in the years to come? This may mean we have to choose keywords and search terms that aren’t on the top of the lists of most popular keywords. You know how certain classic styles never go out of fashion? This is the same with search terms. By having a good mix of trendy topics and long tail search terms, you’re ensuring traffic for years to come.

What Are Keywords and Why Should You Care?

by Deb Ng

I’m often asked by BlogTalkRadio hosts how they can bring in search engine traffic to their BlogTalkRadio show pages. The best way I can recommend is to rock the SEO (Search Engine Optimization) and use “long tail” (more on that in another post) keywords to alert searchers.

Key words and search terms are the words and phrases people use when they use search engines. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures”. This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.

If your BlogTalkRadio show is about President Obama’s Inaguration, you might pepper your parapraphs with key words and phrases such as “Obama Inauguration” or “Inauguration 09″.  You also want to use keywords and phrases in your tags.

So how can you tell what keywords to use? There are several free keyword suggestion tools available. Simply type in your guests name or show’s topic and the tool will suggest some high ranking keywords to use.

Here are a few places you can go to for keyword suggestion:

It’s important when using keywords to choose words and phrases that are grammatically correct and fit well within your writing. A big mistake many people make is to choose unntaural sounding phrases. People don’t always search like they speak, so be sure words and phrases work well together.

It takes time to get indexed in the search engines but if you use keywords correctly, folks will begin finding you via the search engines. Once the search traffic comes in, so will repeat listeners.

David Meerman Scott Brings The New Rules to BlogTalkRadio

The rules of marketing and public relations have changed. There is no question about this statement. But what are the new rules? What do we do about it? David Meerman Scott just might tell us.

final-nrmpr-cover.jpgDavid Meerman Scott joins John C. Havens on “New Media Havens” today, at 11:30am ET to discuss David’s book “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. Hmm, what online tools can I think of where you can talk directly to your audience…hmm, and have them talk back? Hmm.

david-meerman-scott.JPGDavid is a online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com.

Specifically, John and David will address thoughts on how people who are NOT in the new media space have responded to the book’s concepts. Join the discussion at (646) 716-7071. Whether you’re a seasoned online marketing veteran or a novice to this space, you can get and give something to this conversation.

Optimize your Blog for Search Engines

How do you get people to find what you’ve written in this age of self publishing? Listen to Diva Marketing Talks tonight to find out. Search is a science and an art, but it doesn’t have to be a guessing game.

Toby Bloomberg of Diva Marketing Talks hosts Search Engine Optimization (SEO) expert Stephan Spencer of Netconcepts and his teenage daughter Chloe Spencer, of Neopets.com and The Ultimate Neopets Cheats Site. Today at 6:30pm ET, learn how to optimize your blog for search engines like Google, Yahoo! and all the rest.

This is a great strategy to add to your BlogTalkRadio show promotion. Use your blog to drive search engine traffic to your show. Don’t miss this enlightening segment.