[New York, Monday November 17, 2014] BlogTalkRadio is on a new mission to help podcasters create engaging content and make money for their hard work. Jay Soderberg, a former leader of ESPN’s podcasting division, has joined the BlogTalkRadio management team and will take a leading role shaping the company’s content portfolio as its new Head of Content. Soderberg will be focused on cultivating and expanding BlogTalkRadio’s already large community of podcasters who collectively produce tens of thousands of hours of topical content each month.
“Podcasts are quickly becoming the audio content format of the future. I’m very excited about the opportunity to help shepherd this outstanding host community toward the exciting vision for podcasting that we are shaping at BlogTalkRadio” said Soderberg.
Jay, also known as Pod Vader, has 23 years of experience in the highest echelons of radio and podcast production. He launched and ran ESPN’s podcasting efforts for 8 years. His radio journey began at NPR and Christian Science Monitor Radio where he developed his expertise with the best-in-class processes for the editing and production of top-quality audio content. Applying these skills, he later became the mastermind behind many of ESPN’s most successful podcasts, including Fantasy Focus and Football Today. His six awards include podcasting’s highest honor, The People’s Choice Podcast Award, which he earned in 2009 and 2012.
“In our quest to find our Head of Content, we sought to find a leader with hands on knowledge of the craft, who intimately understands and identifies with the aspirations of podcasters, and sincerely cares about the success and wellbeing of this great community. I believe we’ve found the perfect fit with Pod Vader” said Andy Toh, GM and Chief Architect of BlogTalkRadio.
Bob Charish, Chief Revenue Officer and Co-Founder Bob Charish added. “BlogTalkRadio was among the first platforms created for podcasters, and we a very excited to now be taking the company to the next level. We are extremely happy to welcome Jay and his long track record of successful podcasts to his name. I know that with Jay’s help our community will thrive.”
BlogTalkRadio helps podcasters create, distribute and profit from their content. Founded in 2006, the BlogTalkRadio platform is a unified platform that enables the recording, live streaming, syndication, measurement and monetization of conversational format podcasts featuring guests and listeners from any geographic location, with nothing more than a laptop, a microphone and a broadband internet connection.