If you missed BlogTalkRadio Founder and CEO Alan Levy‘s address at the 2010 New Jersey Social Media Conference earlier this month, don’t fret.
Because now you can catch it online, thanks to ICPEN TV’s extended coverage.
As keynote speaker at the event—titled “The Role of Media in Social Media,” which examined the convergence of traditional and new media while exploring trends in multimedia and content creation— Alan tackled the issue of “Adding a Real Voice to Social Media.”
“The conversation needs to be everywhere because the people are everywhere. The content needs to be everywhere because the people are everywhere,” he said.
“If your content is sitting on, say, ABC New York, or it’s on 770 on the AM radio dial, and it’s not being archived and it’s not being shared, it’s not being communicated via Facebook, then you’re losing audience.
“And the traditional media companies are trying to do this, but they’re structurally broken,” he continued.
Alan also noted shifts in the social-media boom.
“The largest growth on Facebook is no longer the young demographic. It’s the 35 to 54 year olds. They’re exploding,” he said.
“Not only that, but brands, too. Brands, large organizations, are embracing social media. If you don’t have a Facebook page or a Twitter profile, you’re becoming irrelevant.”
Finally, he shared his inspiration for continuing to improve and grow the network.
“I look at BlogTalkRadio every day, and I look at how it’s impacted people’s lives—how they now have a voice,” said Alan.
“And there’s so much energy there that in turn gives us energy to built it the best we can, and to succeed.”
To see ICEPN TV’s coverage of Alan’s presentation, click here.
To read more about the NJ Social Media Conference, click here.