If Facebook Founder Mark Zuckerberg wasn’t already master of the universe, he’s hoping to ingrain the world’s largest social network even deeper into 21st century life.
Interviewed in person at Facebook’s Palo Alto, Calif., headquarters by social-media guru Robert Scoble via Cinch—BlogTalkRadio’s sister platform that makes creating and sharing audio dispatches easy—the 26-year-old billionaire spoke candidly about the company’s future.
“Our view of the world is very much that there should be programmatic interfaces to access anything that a human can. Eventually I think we’ll get there, but probably not for a while,” Mark said during the 35-minute chat.
“If yesterday you thought of Facebook as a mobile application that a lot of people are using, what we’re trying to do in the future is build a platform—it’s not a vertical platform, it’s not iPhone, we’re not trying to sell a phone.
“What we’re trying to do is, no matter where you go and what phone platform you’re using—and probably the most important thing: the web, mobile web—we want to make it so that all those experiences can be social.”
Mark also went in-depth about the power of social recommendations in driving Facebook’s impact across most every commerce sector.
“Why you can integrate a person’s friends into almost anything and make the app instantly more engaging and viral is because—I mean take any of these examples: photos, groups, games, commerce, whatever—you care so much more about your friends.
“It’s not like an intellectual thing, it’s hardwired into humans that you need to focus on what the people around you are doing.
“And I just think it’s this very visceral, deep thing. That, I think, is the structural thing that’s gonna make it so that all these industries change.”
Click here to hear Mark Zuckerberg’s full Cinchcast interview.
Click here to read about Robert’s Scobelizer interview with Mark Zuckerberg.