Category Archives: Social Networking

How Are You Using Twitter Search?

How do YOU use Twitter Search?

How do YOU use Twitter Search?

by Deb

I’m totally digging Twitter Search lately. Not only is it great for a vanity search – to see who might have @ responded to me that I missed, but it’s also a great way to find like-minded people to follow.

Now, if you have a BlogTalkRadio show it’s also a terrific way of finding who is talking about your topic. You’ll find links to news bits, interesting blogs, people to follow, folks to interview and folks who might become listeners.

Twitter is an amazing networking tool. Use Twitter Search to find other BlogTalkRadio hosts and listeners. I’m finding more and more of us are socializing via Twitter and sharing tips and technical advice. On a daily basis, I chit chat with Sunny Goodman, Dr. Blogstein, Jenn Fowler and many other BlogTalkRadio hosts with a Twitter presence.

I also search Twitter to find out who needs help with BlogTalkRadio. When folks ask questions, it’s my job as Community Manager to help them out. I can help make them comfortable with the BlogTalkRadio interface, answer their questions, or put them in touch with the folks who can offer technical support. All community managers need to have a heavy Twitter presence, and BlogTalkRadio is no exception. Twitter is such a huge referrer of traffic to our site, and Twitter Search is an important tool for everyone who is part of the BlogTalkRadio community.

How do you use Twitter Search?

Use Twitter for Relationships Not Spam

twitter

by Deb Ng

My Twitter addiction is legendary is these parts. No matter how much I’ve tried, I can’t quit. OK, well that’s a lie. I never tried to quit, and have no plans to do so in the future. I like Twitter not for its ability to send traffic to my blogs or this website, but because of the community and cameraderie. That’s why if you’re only using Twitter to post links to your podcasts or blogs it isn’t going to work.

Granted, each “Tweet” is only 140 characters, but Twitter is still about people and relationships. Why would someone want to follow another’s tweets if they only contain links? Rather than spam, use Twitter to cultivate friendship and relationships. Sure, you can also use it to turn folks on to your radio shows and blog posts, but don’t forget what it’s really about.

Here are a few tips for getting the most out of Twitter

  • Follow like minded people - Do a search for people who share the same interests. In fact, plenty of our BlogTalkRadio hosts are on Twitter and they’re great folks to follow. Also, find the talkers, movers and shakers in your niche group, they’ll be the most interested in what you have to say, and they’re the folks you want to learn from.
  • For every link to your stuff, throw out a few conversational Tweets – If you only invite people to visit your stuff, folks are going to think you’re a spammer. Talk about what you’re doing or what you’re reading. Discuss news or what you’re listening to. As you do this, you’ll build up followers who will visit your links when you post them.
  • Spend some time on Twitter not to promote, but to get to know the people who follow you – Folks follow you because they find you interesting and entertaining. Take some time to have a conversation with your different followers, you might build up some great relationships.

Here are some BlogTalkRadio shows and resources featuring ways to get the most out of Twitter:

  • Nikki Starr offered a quick Twitter course on BlogTalkRAdio101.
  • Warren Whitlock isn’t only @WarrenWhitlock on Twitter, he’s also a blogTalkRadio host who has written a book about using Twitter and also talks often of using Twitter and social media to succeed.
  • The Columbia School of Journalism had a helpful show on using Twitter for journalism – or everything you wanted to know about Twitter but were afraid to ask.
  • In October Business Matters welcomed a couple of Twitter experts to discuss the whole Twitter phenonmenon.
  • Host Rob Richards offered 5 Steps to Twitter Success.
  • Twitter was even a topic of discussion with the FlyLady and Friends.
  • Another of my friends, Jim Turner, offered tips on Making Twitter More Valuable on Social Mediasphere.
  • Host Debra Simpson has some great Twitter and FaceBook Tips
  • If you’ve come this far, you don’t want to miss Paul Cooley‘s interview with the “Twitter Guy”.

Also, my friend Darren Rowse has very helpful blog called TwitTips.
This blog is a must for anyone into social media or wishing to learn
more about using Twitter to help build traffic and contacts.

When you’re about to stoke up your favorite search engine to look for information on Twitter or any of the other social networks, why not check BlogTalkRadio first? Our hosts are not only experts, but they interview experts. We have some of the best information available right here!

Why I’m Digging FaceBook Again

facebookby Deb Ng

I recently started getting into FaceBook again.  I was using it mostly to promote BlogTalkRadio events, but now  it has a whole new networking/friendship vibe similar to Twitter. Those of you know of my Twitter addiction will understand why I was hesitant to put so much time into another social networking site, but heck, I’m paid to rock the networks and have a good excuse. Since I’m getting my FaceBook on again, I’d like to invite our BlogTalkRadio hosts to do the same. Especially since it’s a great way to build up a buzz around your shows and attract more people to the BlogTalkRadio community.

Here are some of the benefits:

  • Become  a member of niche oriented FaceBook groups to meet like-minded people who will be interested in listening to your shows.
  • Offer brief updates like you would on Twitter.
  • Use FaceBook’s event feature when you have a particularly notable guest.
  • Share images and links
  • Meet and share with other BlogTalkRadio hosts
  • Create groups centered around your show or topic
  • Meet potential guests

I don’t know why I didn’t give FaceBook much of a chance before. I’m totally digging it now, though and recommend you check it out!

Seth Godin Bestselling Author, Entrepreneur on BlogTalkRadio

BlogTalkRadio welcomes Seth Godin, marketing guru and agent of change, to the IABC ConferenceCast. Godin’s blog, books and presentations are revered in the industry for their insight and creativity. Today he shares some of that with BlogTalkRadio.

Godin

Seth Godin is a renowned speaker. Keynoting this summer at the IABC 2008 International Conference, Seth joins Shel Holtz today at Noon ET (click to listen), for an exclusive interview about his upcoming appearance in June.

Among other things, Godin is author of ten books that have been bestsellers around the world, including The New York Times business book bestseller list. Godin is also a contributing editor at Fast Company, holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.

TechTalk in Menorca with the Internet Gurus

MenorcaMartin Varsavsky is hosting his second Menorca TechTalk this weekend. Among the who’s who on the roster is Alan Levy, BlogTalkRadio CEO.

Alan, who wrote a post earlier this year about Martin, will be attending the four day event with some of the web’s greatest minds. From Martin’s blog post:

Last year we celebrated our first Menorca TechTalk, a gathering of Tech Entrepreneurs at my farm in Menorca. It was fun, relaxing, a great learning experience for all of those who participated and for those who attended the TechTalk itself…The gathering starts on Thursday morning and ends Sunday evening.

Some of those attending include Om Malik (Giga Omni Media), Andrew Mclaughlin (Google), Loic Le Meur (Seesmic), Jennifer Schenker (BusinessWeek), John Markoff (The New York Times), Joi Ito (Creative Commons, Six Apart Japan, Investor) and many more.

You can read the entire list of tech gurus on Martin’s original post.

BlogTalkRadio Feeding The Long Tail

Looking back at April 2008 shows us we’re still growing strong. In addition to all the conversations we’ve facilitated, we continue to add content to The Long Tail and provide a breadth and depth of content you’d be hard pressed to find housed on any other site. With over 70 categories and thousands of hosts, BlogTalkRadio is feeding the beast in record numbers. Take a look at these stats, for April:

  • 11,000 shows broadcast and archived
  • A total of 2.99 million listeners in April
  • 2,700 different hosts completed at least one show
  • 67,000 unique shows listened to in April
  • 87,000 unique shows in long tail

I find it interesting that 77% of the shows produced since we launched BlogTalkRadio were listened to at least one time in April.

Chris Anderson‘s Long Tail theory, for example, predicts that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. Take a look at the graph from Anderson’s site below.

LongTail

The red part are the big hits, the top sellers. The orange part of the graph is the Long Tail, the niches, which the theory says is where the new growth is coming from now and will continue in the future. BlogTalkRadio and its hosts continue to add powerful, fresh content to those niche audiences. BlogTalkRadio is out to prove the Long Tail theory, that demand for content not available in your traditional media channels will be as big or bigger than what you can find on them. Our continued progress in this arena should be of interest to potential business partners and advertisers who want to capitalize on this growing demand for niche content – as well as our audiences who want that relevant information.

We’d love to hear from you; join the conversation.

Alan Levy, CEO

BlogTalkRadio on WNBC TV

WNBC’s technology reporter Sree Sreenivasan reviewed BlogTalkRadio during his Tech Report this morning on WNBC.

His entire review was posted on the WNBC.com site and the video can be seen below:

[youtube=http://youtube.com/watch?v=Xr6oAanU-mY]

Immediately following his WNBC broadcast, Sreenivasan hosted a special interactive talk show entitled “Tech Chat with WNBC Viewers” on his own BlogTalkRadio show, Sree Tips, to discuss the BlogTalkRadio platform, as well as new and emerging technology trends. They had such a good response, they’ll be doing it again next Thursday, May 1 from 7-8am ET, as well. Join them live at http://www.blogtalkradio.com/sreetips/

This is the first use of BlogTalkRadio as an extension of a television news broadcast. BlogTalkRadio has been used as a discussion tool for major U.S. Newspaper articles with live interactive call-in shows between author, source and the larger community, but this is the first major television venture.

Sreenivasan, is the tech reporter for WNBC-TV, Dean of Student Affairs & professor at Columbia Journalism School and author of SreeTips.com and the New to Sree blog. Sree uses BlogTalkRadio with SAJA, the South Asian Journalists Association; his SreeTips.com tech tips site; and, more recently, to extend the reach of the Columbia Journalism School.

Career Advice, Entrepreneurs and Generating Business on BlogTalkRadio

This Saturday is chock full of career advice, entrepreneur discussions and marketing tips from your BlogTalkRadio hosts.

Marketing Lady wants you to make time for marketing. Today at noon ET, on Let’s Talk Success, The Marketing Lady asks “Are you so busy that you don’t have time to even market your business?” Never fear, she will give you tips and advice on how to make time to do marketing for your business every day.

At 1pm ET, Words Cause Radio airs “Womentrepreneurs Part 2: Women Generating Business Opportunity Out of Thin Air and Having Fun Too” as Dean and Jared continue their series on women entrepreneurs including discussions with several extraordinary women: the founder of DanceHelp.com, the creator of three different businesses that are all focused on fun, and the coach of last year’s 2nd place team at the US Open of Swing Dance! Be sure to check out Part 1.

Then at 2:30pm ET, HelpIwant tackles the tough topic of making career and personal transitions – resetting your life’s path. Facing personal and professional realities which are sometimes forced upon us by external events can be daunting if not approached with a plan or some forethought. Deborah Bailey is a career coach and special guest who will provide her insights.