Leveraging the BlogTalkRadio messaging feature can be a powerful tool when used correctly. Before you send your next communication in the system, consider these best practices. Following a few simple rules will help get your message across to more of your audience.
What To Send
Be sure that you are crafting the right kind of message for this format. For instance, an email message is a great avenue to communicate a new and exciting upcoming guest to your show and maybe a little bit more about their background and achievements, but it may not be the right channel to send minute by minute quotes from a live interview on air (that’s what Twitter is for). In other words, look to an email message for conveying longer form content, rather than short snippets of information.
Send your followers messages when it makes sense so that your communications come across as fresh and not repetitive. For example, send an email message the day before a show so your followers can mark it on their calendars and then a follow up one with the link to your archived show in case they missed it. Think about if you received too many messages or repeat messages from one individual, wouldn’t you just start to tune them out? Take frequency of your communications seriously to ensure that your messages are not ignored and more followers are reading them.
A Complementary Communication
Email should be viewed as a complement to your other communication channels like Twitter and Facebook and a means of reinforcing your overall message. For instance, if you are live on your show and you have already sent out a message to your followers, it may be more effective to tweet out that you are live, rather than sending out another message. And say, you found an interesting article on a guest you just had on your program, Facebook would be an optimal place to share that information rather than an email message.
We hope these best practices will make your messages more relevant, timely and effective and help you to garner more followers and listeners for your program.