Tag Archives: Blogs

Promotion is Just an Email Away: How to Reach Out to Bloggers to Promote Your Radio Shows and Podcasts

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by Deb Ng

One way for podcasters and online radio hosts to create awareness around a show, topic or guest is to reach out to bloggers. Bloggers are always looking for newsworthy or niche-worthy topics to cover and will be happy to talk about your show. The best part of having your show picked up by a blog is that the link will appear online throughout the blog’s duration, so traffic can last for years. What follows are some tips for contacting bloggers to ask them to discuss their show.

1.Don’t spam – Don’t email the same bloggers every time you have a show airing. Instead wait until you have a notable guest or topic. If the same people receive the same mail every day or every week, you’re just going to end up in the spam filter. Make sure something special is going on before you email folks for coverage.

2. Think outside the genre – Promotion works so many ways. For instance, the other day Frugal Coast2Coast recently had a show where the topic was saving money on food for special diets. That topic was pitched to cooking blogs, personal finance blogs, and also blogs for folks who follow special diets such as diabetics, and parenting blogs where peanut and gluten allergies are discussed. Think about all the people who would be interested in your topic and take it from there. Sometimes it pays to go beyond the obvious.

3. Offer cross promotion - If you keep asking people to write about you, they might get upset after a while if you don’t offer the love in return. Offer to do some cross promotion. Give a shout at the end of the show and in the chatroom to the blogs that gave coverage. Write about them on your own blog. Even just a link on your show page is enough to show them it works both ways. When you cross promote, bloggers won’t hesitate to work with you again in the future.

4. Try to avoid the form letter approach – Instead of sending out the same cookie cutter form letter and press release, tailor your letter for each individual show. This way bloggers aren’t put off when they receive the same email each time. Try to personalize by using the blogger’s name and blog’s title.

5. How will your show benefit a blogger’s community? Research each blog before sending a promotion request. Write a paragraph about the show and how that blogs community will benefit from listening in.

How are some of the ways you pitch your shows to blogs?

Blogging’s Greatest Hits

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by Deborah Ng

As a professional blogger, it took years for me to learn the ropes. Blogging isn’t something I entered into blind. I did a lot of research to learn from the best probloggers in the business. There’s a lot more to blogging than just posting some content.

After browsing our blogging-related content, I realize we have so much educational content from both well known bloggers, and up and comers. If you’re interested in learning more about blogging, you might be interested in these gems from the BlogTalkRadio vault:

Blogging’s Greatest Hits

  • My friend “Authority Blogger” Chris Garrett, who is also a blogging superstar and all around nice guy, visited with SobCon Radio in December to discuss blogging.
  • At BlogWorld Expo ’08, another of my blogging friends, Darren Rowse, the ProBlogger himself, stopped by the BlogTalkRadio booth to talk about b5Media, blogging and more.
  • Darren also visited with Wayne Hurlbert last July to discuss blogging for a six figure income.
  • Chris Garrett and David Peralty dropped by to chat with me on FWJ Radio to talk about whether it’s more profitable to blog for one’s self or become a blogger for hire.
  • My idol (and friend), Liz Strauss, visited with Wayne Hurlbert to talk about Blogger and SOBCon founder Liz Strauss talks relationship blogging and power of conference participation
  • Liz also visited with Sherry Borzo last month to discuss blogging and social media as a way to build community.
  • A couple of weeks ago, Jim Turner of Social Mediasphere discussed the future of blog networks.
  • Behind the Blog answers all your questions about blogs and blogging.
  • Another blogging friend, Wendy Pearsall of Sparkplugging, visited Let’s Talk Blogging in December 2007 to discuss building her blogging network and an online business.
  • Blogger’s School offers practical advice for starting a profitable and successful blog.
  • Business Builders offered tips for blogging for business.
  • Blog Wold Expo Radio features interviews and advice with the movers and shakers in blogging and social media.
  • Another friend, Jenn Mattern discusses how to become a professional blogger
  • The Blog Training Academy teaches all about how to start a blog from scratch.

BlogTalkRadio features over 500 hours of blogging-related content. Please see the search results page for a look at all of our blogging-related content, or subscribe to the blogging feed to receive alerts to all upcoming blogging-themed shows.

10 Reasons Why You Should Consider Blogging

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by Deb Ng

As a professional blogger I learned a lot about what it takes to run and build a successful blog and community. Perhaps even more important, I learned why blogs are an important promotional, social networking and community building tool. For serious podcasters and online radio hosts, blogging is a must. Here are some reasons to consider starting your own blog:

  1. Blogs bring in search engine traffic – Blogs have the ability to bring in massive amounts of search engine traffic. You can use this traffic to your benefit.  Talk about your show and promote upcoming guests and topics.
  2. Blogs give you a place to showcase your shows and podcasts - Did you know you can embed your show’s player on your blog? This gives your readers and listeners a convenient place to listen, and keeps traffic where you want it most. Plus, when hear your most recent show, they might be inclined to visit BlogTalkRadio to check out the archives.
  3. Blogs allow you to share news and ideas – Explore your niche and bring readers and listeners the latest news, tips and ideas in your topic.
  4. Blogs offer you the opportunity to build up a community – For many bloggers, the best part of blogging is growing a community. When folks comment on a regular basis, you know they’re interested in you and what you have to say. When your community is turned on to your blog, they’ll want to learn more about your radio show.
  5. Blogs allow you to keep the conversation flowing long after your show ended – A blog is the perfect vehicle to follow up on radio show topics. Plus your community and listeners can continue the discussion long after the chat room ends.
  6. Blogs are an awesome promotional tool – Your blog is yours to do with whatever you like! Use it to promote your shows to your heart’s content. Discuss upcoming guests, topics and more.
  7. Blogs allow you to share links and resources – After each show post links to informative articles and resources for further exploration.
  8. Blogs give you the opportunity to take your podcast to a whole new level – and vice versa - Blogging allows you to expand on your day’s topic and reach a whole new audience.
  9. Blogs are fun – Most bloggers blog because they love what they do. Blogging about your favorite topic is fun and addictive.
  10. Blogs helps you become established as an expert in your niche – Use your blog to showcase your expertise. Show off your knowledge. When you know what you’re talking about, folks want to read what you have to say.

Tell us about your blogs – how do you use them as a promotional tool for your radio shows?

Using Social Networks to Bring in Listeners

Use Twitter to help promote the segment.

Use Twitter to help promote your segments

What do you do to promote your BlogTalkRadio shows? Many of our hosts use social networks such as Facebook, Twitter, MySpace and Yahoo Groups.

If you don’t mind, I’d like to throw out a few suggestions for spreading the word. This is an open forum so please feel free to add your own tips in the comments.

Facebook – By setting up your segment as an event on FaceBook you can alert your friends and followers. Also, find like-minded Facebook groups and friend people with similar interests.

MySpace – MySpace is a wonderful social networking tool and a great way to spread the word about your radio show. Many BTR’s hosts have MySpace profiles and would love to interact. It’s a great way to promote each other.

Yahoo - Did you know BlogTalkRadio has a large Yahoo group? This is a great place to talk about your show and share ideas and tips with other hosts and BTR Insiders. It’s a very active forum so it’s in a hosts best interests to join.

Twitter – I admit it. I’m addicted to my Twitter. It’s a wonderful way to keep in touch with others and share links to blog posts and radio shows. If you have a good following on Twitter, you’re sure to bring in listeners. Because it’s a 140 character microblogging site, you don’t have to worry about committing to a deep conversation.

Blogs & Websites- Blogs and radio are the perfect pairing. Use a blog to promote the days topic and embed the player for your segment, and use BlogTalkRadio for expanding your day or week’s topic. Use keywods and phrases to create articles and promo pieces to get the attention of the search engines.

What do you do to promote your radio shows? Share your tips in the comments.