We don’t have any sort of award for best promotional effort of the week. But if we did, Audley Stephenson and Dave Mendonca would be shoe-ins for the honor.
Two days after our NBA Breakdown hosts landed a profile in The Brampton Guardian, they scored another report in the local media, this one in The Mississauga News, which covers the Toronto suburb of (you guessed it) Mississauga.
“Dave Mendonca and Audley Stephenson are just a couple of regular guys who happen to love basketball,’ writes the paper’s Iain Colpitts. “But if you ask them, that’s what makes their Internet radio show, The NBA Breakdown, so appealing.”
The News also quotes Audley on how the show’s success sneaked up on him.
“In the beginning stages, it feels like you’re talking to yourself in a room,” he says. “You’ve got no idea who’s listening, but then you see the numbers go above 100,000 and you realize you’re not in a room by yourself anymore.”
Dave, meanwhile, tells the paper that the power of the Internet has been incredible and he expects to see the show reach 15 million Continue reading