Tag Archives: BlogTalkRadio’s The Alan Levy Show

Marketing Legend Lester Wunderman Live on ‘The Alan Levy Show’

Advertising Hall of Famer Lester Wunderman drops in on The Alan Levy Show today at 11 a.m. ET to discuss his storied career, the current state of the ad industry and his book, Being Direct: Making Advertising Pay.

Les: From Wunderkind to Wunderman Worldwide.

Lester: From wunderkind to Wunderman worldwide.

In 1947, the Bronx, New York-born Lester, who turns 90 in June, broke into advertising as a copywriter at Madison Avenue firm Maxwell Sackheim & Co. There he built the firm’s mail-order accounts into a broader, more profitable business line, which would come to be known as “direct marketing.”

Two decades later, President Richard Nixon enlisted Lester’s help in using direct-marketing to educate Americans on the U.S. Postal Service’s new zip-code system.

In 1958, Lester and two colleagues founded the Big Apple firm Wunderman, Ricotta & Kline. While under his own shingle, Lester created the toll-free 1-800 number, the Columbia Record Club, Continue reading

An Inspi(RED) Bobby Shriver to Visit with Alan Levy

“This is a long term initiative designed for sustainability,” says Bobby of (Product) RED.

“This is a long term initiative designed for sustainability,” says Bobby of (Product) RED.

Helping humanity is an inveterate Kennedy tradition.

So it should come as no surprise that Bobby Shriver is hard at work helping make Africa a healthier, more prosperous continent.

Tomorrow, Jan. 29, on The Alan Levy Show, host Alan Levy welcomes Bobby for an in- depth interview about (Product) RED.

Founded by Bobby and U2 frontman Bono in 2006, the marketing campaign raises money for the Global Fund, which in turn works to eliminate AIDS, malaria and tuberculosis in African nations, while also stabilizing local economies.

Its corporate partners to date include American Express, Starbucks, Facebook, Apple and Armani.

And here’s just a sampling of its celebrity pitchpeople: Gisele Bundchen, Penelope Cruz, Chris Rock and Christy Turlington.

Bono on a RED-bag spree with Oprah.

Bono on a RED-bag spree with Oprah.

Bobby – whose mom is Eunice Kennedy and (not to name-drop or anything) whose brother-in-law is Arnold Schwarzenegger – will also discuss his other career highlights.

For instance, did you know he was once part-owner of the Baltimore Orioles?

Or that he’s chairman of the board of the Special Olympics?

Or that… well, we’ve got to leave something for the interview.

To tune into Alan’s chat with Bobby, Thursday, Jan. 29 @ 4 p.m. ET, click here.

To find out more about (Product) RED on JoinRed.com, click here.

Doug Ellin’s Dad: Why’d You Make Me Do Four Takes on ‘Entourage’?

His show may be called Entourage, but last night on BlogTalkRadio, it was more like All in the Family!

Not long after Doug Ellin sat down with The Alan Levy Show host Alan Levy to chat about Season Six of the hit HBO series – which kicks off this summer – a surprise caller from Long Island threw the executive producer for a loop.

One take doesn’t cut it!

Doug: One take doesn’t cut it!

Turns out that Doug’s dad, Marvin Ellin, had a bone to pick with his son.

“I was wondering if Doug could an- swer how much influence he thinks his father had in his success?” Marvin teased.

“Lots of influence. Tremendous in- fluence. What else you got, Marv?” Doug replied from his L.A. crib.

That was when Marvin – who put in an Alfred Hitchcock-like appear- ance on last season’s Entourage finale, where the cast returned to the Big Apple – needled Doug about winding up with scant screen time.

“What a disappointment! I’ll get him for that,” said Marvin. “I had my one big starring role: Walking up a flight of stairs – and in one-eighth of a second I was gone!”

As “Entourage” star Kevin Connolly descends into the NYC subway system, Marvin exits.

Blink and you missed him: As “Entourage” star Kevin Connolly descends into the NYC subway system, Marvin exits.

“It wasn’t cut. That was pretty much it. That was how it was shot,” explained Doug.

“Why did I have to do it four times?” asked Marvin.

Because if you stink – if we used the take you were in, you wouldn’t be in it at all,” laughed Doug.

“Then you would’ve really been cut.”

Doug also revealed to Alan how Encourage came to land Olympic hero Michael Phelps and Oscar winner Martin Scorsese for the same episode – as well as which pro athletes he’s hoping to wrangle in for Season Six (hint: one’s a recently-wed Super Bowl champ).

To hear Doug’s full interview, click here.

‘Entourage’ Creator Doug Ellin to Hang with Alan Levy

You may not know Doug Ellin’s face, but you know his work.

Emmys, anyone? Doug (left) with fellow executive producer Mark Wahlberg.

Emmys, anyone? Doug (left) with fellow executive producer Mark Wahlberg.

He’s the genius behind Entourage, which kicks off Season Six this summer.

So if you’re itching to know what’s in store for “the boys,” you should must tune into The Alan Levy Show tonight at 8 p.m. ET.

You’ll of course be able to call in and chat with Doug about the hit HBO series, which centers around fictional film star Vincent Chase (Adrian Grenier) and his motley pals: Eric “E” Murphy (Kevin Connolly), Johnny “Drama” Chase (Kevin Dillon), Ari Gold (Jeremy Piven) and Turtle (Jerry Ferrara).

And if you really want to look smart, ask host Alan Levy (whose “day job” is CEO of BlogTalkRadio) about growing up in the same Long Island neighborhood as Doug – where their families have been tight for years.

Adrian, Jeremy, Jerry, Kevin and, ah, the other Kevin.

The bad-boy cast of “Entourage” (clockwise from top): Adrian, Jeremy, Jerry, Kevin and, ah, the other Kevin.

Loosely based on executive producer Mark Wahlberg’s real-life experiences coming up the ranks in Tinseltown, Entourage has won four Emmy Awards and one Golden Globe since its 2004 launch.

Doug, who also serves as an Entourage executive producer – and whose previous credits include the ABC sitcom Life with Bonnie – begins lensing Season Six this month.

New to the cast will be Gary Cole, who’s most recently known for playing Dana Delany’s ex-hubby on Desperate Housewives.

To log onto The Alan Levy Show, click here.

David Baldacci: I Was Terrified that Uncle Sam Asked Me to Help Guard Against Doomsday Scenarios!

To you – and his millions of fans – David Baldacci may be the best- selling author of thrilling novels like Absolute Power and The Camel Club.

But to the U.S. government, he’s also a source of nefarious ideas that could save our nation from an act of mass destruction.

Absolute terror.

David: Absolute terror.

In an interview on The Alan Levy Show, David – whose latest page-turner is titled Divine Justice – tells host (and BlogTalkRadio CEO) Alan Levy that Uncle Sam has called on him to think like a terrorist in hopes of foiling real bad guys.

“The government [has] contacted me . . . to sort of get out-of-the-box thinking on different scenarios. They would say, ‘Here’s a doomsday scenario.’ And they would tell me what it was and say, ‘How would you go about doing that – how would you attack that facility?’” the writer reveals.

“And [I’d] come up with a way to do it and then they would take that way and – supposedly, I guess – reverse-engineer it to prevent it from ever happening the way [I’d] described.

“It’s commendable, that they would go to people outside the norm, outside of government, to try to brainstorm.  I was flattered that they came to me, to sort of help protect the American people,” David continues – before adding this not-all-that-funny kicker:

“Of course, another part of me was terrified that they had to come to people like me to help protect the American people. ‘Cause you’re thinking, Don’t you have experts who take care of this?”

To hear David’s full interview, click here.

Literary Superstar David Baldacci Talks Novels and Non-Profits on ‘The Alan Levy Show’

Even if you’re among the three literate adults in the English-speaking world who’s never heard of David Baldacci, we bet you have seen Absolute Power.

That’s right – the 1997 flick starring Clint Eastwood, Gene Hackman, Ed Harris, Judy Davis and Laura Linney.  Well, that was based on David’s smash bestseller of the same name.

David...

David: Had "Divine" inspiration for latest thriller.

Since then, he has penned 16 additional best- sellers, which have been translated into 37 languages and sold more than 40 million copies.

So you can imagine how thrilled we are that David will be stopping into The Alan Levy Show today to chat with Alan Levy, and special co-host Miriam Parker from Hachette Book Group.

The topic atop everyone’s list will of course be David’s divine-justice3just-released book, Divine Justice, which tells the story of John Carr, alias “Oliver Stone,” who becomes the most wanted man in America after assassinating the two men who destroyed his life. On John’s tail every step of the way – from the power corridors of Washington, D.C., to the tiny coal-mining town of Divine, Va. – is master spy Macklin Hayes.

But David, who in 1997 was voted one of the 50 most beautiful people in the world by People magazine, will also discuss his role as national ambassador for the National Multiple Sclerosis Society, as well as his own literacy foundation, Wish You Well.

To hear David live at 3 p.m. ET today, and on-demand immediately thereafter, click here.