Tag Archives: Chris Anderson

BlogTalkRadio Feeding The Long Tail

Looking back at April 2008 shows us we’re still growing strong. In addition to all the conversations we’ve facilitated, we continue to add content to The Long Tail and provide a breadth and depth of content you’d be hard pressed to find housed on any other site. With over 70 categories and thousands of hosts, BlogTalkRadio is feeding the beast in record numbers. Take a look at these stats, for April:

  • 11,000 shows broadcast and archived
  • A total of 2.99 million listeners in April
  • 2,700 different hosts completed at least one show
  • 67,000 unique shows listened to in April
  • 87,000 unique shows in long tail

I find it interesting that 77% of the shows produced since we launched BlogTalkRadio were listened to at least one time in April.

Chris Anderson‘s Long Tail theory, for example, predicts that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. Take a look at the graph from Anderson’s site below.

LongTail

The red part are the big hits, the top sellers. The orange part of the graph is the Long Tail, the niches, which the theory says is where the new growth is coming from now and will continue in the future. BlogTalkRadio and its hosts continue to add powerful, fresh content to those niche audiences. BlogTalkRadio is out to prove the Long Tail theory, that demand for content not available in your traditional media channels will be as big or bigger than what you can find on them. Our continued progress in this arena should be of interest to potential business partners and advertisers who want to capitalize on this growing demand for niche content – as well as our audiences who want that relevant information.

We’d love to hear from you; join the conversation.

Alan Levy, CEO

Chris Anderson of Wired and The Long Tail on BlogTalkRadio

The editor-in-chief of Wired Magazine talks transparency on Media 2.Open today.

Chris Anderson, author of the book and blog The Long Tail, joins John C. Havens on Media 2.Open today at 2:30pm ET to discuss transparency in the business world.

Oversimplified, The Long Tail theory says:

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).

BlogTalkRadio understands and adds content to The Long Tail every day, to the tune of three to four-hundred shows a day produced by citizen broadcasters to satisfy those underrepresented niches.

Photo by uncleweed