Tag Archives: content marketing

The Power of Conversation in Broadcasting

Old fashioned radio disc jockey broadcasting

Having a conversation is something we do all the time, a part of everyday life. However, the power of the humble conversation as a marketing tool is being re-evaluated by marketers around the world as they are starting to see what an integral part of a communications strategy it can be – especially when it comes to broadcast media.  AdWeek stated that

the lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.”

This is particularly applicable to radio where conversations have the opportunity to last for longer periods of time compared to TV or video, meaning that in turn they become more natural and consequently draw listeners in. So, let’s take a look at conversation and how you can use it to your advantage in your content strategy!

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C.C. Chapman Goes One-on-One with Content Marketing Leaders

We have some exciting news! C.C. Chapman, podcasting pioneer, will be hosting a live audio interview series called Content Conversations with our parent company, Cinchcast.  The series will feature some of today’s most influential and innovative content marketers and kicks off on April 13th with guest, Ann Handley, Chief Content Officer for Marketing Profs.  Additional interviews for the series have been slated on the calendar with experts from leading organizations such as Boeing, SAP, Marketo, Federated Media and more!

C.C. is quite an expert himself on the topic of content marketing, recently co-authoring the best-selling book, Content Rules, which tackles how companies can authentically communicate and engage with their audiences using non-traditional approaches like blogs, podcasts, webinars, etc. No doubt, there’s going to be a lot of great insights uncovered in these Content Conversations and hope that you’ll come away with some new tips & tricks you can apply to your own shows on BlogTalkRadio.  New interviews will be added on an ongoing basis so be sure to sign up to receive updates and highlights from the series here.

To learn more about Content Conversations and the upcoming lineup of interviews, click here.