Publishers Weekly covers BlogTalkRadio’s draw for publishers and authors in an article by Calvin Reid posted last week.
Calvin Reid wrote a detailed article about BlogTalkRadio entitled “Blog Radio Site Draws Authors” that sums up how publishers and authors can use BlogTalkRadio to their advantage:
Levy was quick to note the importance of books on BTR, which offers a daily update of featured authors either hosting their own shows or being interviewed on the network…
BTR offers opportunities to promote authors,” Levy said. “Writers can do an online tour right from their own homes and publishers can create their own branded shows.” Levy is in discussions with traditional book publishers to use the service and has already signed several online publishers like BlogCritics.org, an online journal on pop culture that is syndicated to national newspaper sites, including the Boston Globe. BlogCritics publisher Eric Olsen said that after using the service for a month, “we’re extremely happy with BTR. It’s super easy to use.”
…Levy said BTR is “perfect for publishers looking to connect with their audience. Our hosts can engage people from around the world.”
Read the rest of the article at Publishers Weekly.