Tag Archives: Google

Attract More Listeners To Your BlogTalkRadio Show w/ Google+

Google+It’s no secret that engineers built Google+ with search in mind.  When we had Guy Kawasaki on BlogTalkRadio University to talk about his book, What The Plus, Google+ For The Rest of Us, he noted that Google+ is not just a social network, but a way to drive better search results.  The guy has 3.9 million people in his circles so we’re thinking he may know a thing or two about this;)

That said, Google+ is a great way to drive traffic to your BlogTalkRadio show too.  Google even shares info on how you can do so effectively here.

What are you waiting for? If you haven’t already, follow these simple directions to set up your page (Guy suggests setting up an individual page over a business page).

Be sure to include a link to your BlogTalkRadio show page and make a post to your community each time you have a new show coming up.  Read up here on why it’s important to include a link to your show in your Google+ profile.

The World According to Guy: Stop Pimping and Start Growing Your G+ Circles

Best-selling author Guy Kawasaki believes Google+ will ultimately win the social networking game. “This is Google, after all,” he said on BlogTalkRadio University earlier this week, noting that we shouldn’t underestimate the power of the No. 1 search engine.

Guy shared ready-to-apply tips from his book with the BTR community. Select the image above to listen to the podcast.

Guy’s chat with us was not only informative — he answered a bunch of BTR listener and host questions — but also super entertaining. At one point, he likened himself to the Pope! Listen to the full interview for a fun breakdown of this important social networking tool.

OUR BURNING GOOGLE+ QUESTIONS

Besides buying his new book (on Amazon as both softcover and ebook versions, in the iBooks store, at Barnes & Noble as both Nook and softcover versions), we asked Guy the best way our BTR community can get started on G+.

Q: Should our hosts create a personal page or a branded page?

Guy: Branded pages have limitations because the person has to follow you before you can follow that person back. Your hosts are people first, brands second. If you’re representing Boeing or Porsche or Procter & Gamble, then yes, create a brand page. But for most solo practitioners, create a personal page.

Q: What sets Google+ apart from Twitter and Facebook?

Guy: Twitter is about gaining perspective, such as how long the line is at Starbucks, there’s an earthquake in Peru, etc. And Facebook is for pre-existing friends — people you know enough to care about their baby, their cat rolling over, etc. — you’re connected by blood or history. Google+ is about passions. For instance, very few of my Facebook friends share my passion for photography, so I can share those posts on Google+, which is for finding people you don’t know yet who share a common interest with you.

Listen to Google+ Expert Guy Kawasaki Share Google Plus Tips on BlogTalkRadio

 

 

 

Q: Can you talk about the power of Google behind G+?

Guy: No one knows search like Google. Let’s say you’re interested in SXSW but can’t go this year, so during it, you want to know what’s happening. If type SXSW into Google, you’ll see standard coverage by the New York Times, Mashable, CNet, etc. All the journalistic entities. But if you type the same keyword into Google+, you’ll see posts by people you know — insider posts that are remarkably different from, say, the Christian Science Monitor‘s posts on it. Google+ gives you more personalized results.

Q: Since many of our BTR hosts have shows on topics they’re passionate about, what’s the simplest way to grow their audience on G+?

[Guy's answer to this one was short and smart. Listen to the interview online to find out this simple-yet-powerful tip.]

Google+ is one of the most powerful ways BTR hosts can grow their listening audience.

Q: What’s the best way to use G+ for self-promotion?

Guy: I use what I call The NPR Model: NPR provides good content 365 days a year. Every so often, they run the telethons to fundraise. We tolerate them because we feel a sense of obligation. So what you should do is become a sector expert and promote good content all the time, so that when you want to promote your stuff, people won’t be offended. The community doesn’t tolerate pimping all the time.

[Listen to the full interview for a real-life example on how to market your local business.]

Q: How often should we post?

Guy: I post 10 times a day, 365 days a year. But that’s what works for me. 10 times a day is only too much if you post crap. I don’t post crap. I post between 7 a.m. and 7 p.m. PT, the prime time for posting. I use tools for scheduling posts. [To find out which ones, listen in.]

Q: Should we make all our posts public?

Guy: 100% of my posts are completely public. I understand the utility of posting to a specific circle, but I’m trying to post to my followers. Every post goes to my closest 2.8 million friends.

Listen to Google+ Expert Guy Kawasaki Share Tips on BlogTalkRadio

Installing Guy-approved tools will optimize your G+ experience. Listen to our interview to find out which ones.

GUY’S TOP 3 G+ TOOLS

There are 3 tools Guy considers indispensable for optimizing your G+ experience. Listen to the complete interview to find out which ones are Guy-approved.

TALKBACK

Are you on Google+? If so, comment below with your profile so we can add you to our Circles!

And feel free to share some of your favorite G+ tips!

Visit Guy’s G+ profile and add him to your Circles.

 

Curious About Google Plus? Submit Questions for Tomorrow’s Show with Guy Kawasaki

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

For newbies and advanced users, with tools to optimize G+

Show of hands: How many of you started your G+ profile but couldn’t get the hang of it or find the energy for another social network?

Tech entrepreneur Guy Kawasaki will change all that.

On Tuesday 8/28 at 1PM EST, Guy will answer questions from the BTR community and turn doubters into believers.

The best-selling author of What The Plus, Google+ For The Rest of Us, Guy calls G+ the “better social network,” for anyone looking to meet others who share their interests, because it’s simpler to use.

Best-Selling Author and Google Plus Expert Guy Kawasaki Shares G+ Tips on BlogTalkRadio

G+ expert Guy Kawasaki will answer your questions on Tues., 8/28, at 1PM ET on BTR.

 

Ask Guy Your Google+ Questions!

5 ways to send us your questions:

Online: Listen live and join the chatroom.

Twitter: Follow hashtag #GuyKOnBTR during the show or visit our twebevent.

Facebook: Ask questions and chat.

G+: Use hashtag #GuyKOnBTR or add your question or comment here.

Phone: Call in, ask a question and listen to the show at 323-843-6062.

To Review: You. Guy. Tomorrow. Tuesday. 1PM ET. Ready your questions for this special show!

 

 

Our Go-to Guy: Guy Kawasaki to Share His Google+ Know-How

Best-Selling Author Guy Kawasaki to Guest on BTR

Guy Kawasaki shares G+ tips on BTR on Tue., 8/28, at 1 PM ET.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has 2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks. Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

On Aug. 28, Guy will talk tips with the BTR community, so we all can learn how to get the most out of this rapidly growing social network.

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

Guy’s new book is loaded with tips for G+ newbies.

Get in the Conversation, Get on G+

If you haven’t taken a dip in the G+ swimming pool yet, mark your calendars for Tuesday, August 28, at 1 p.m. ET, when you can test the waters and get simple, ready-to-apply tips from Guy.

Tune in to learn valuable G+ tips like:

•  How to circle (follow) people

•  How to perfect your profile

•  How to craft effective posts

•  How to respond to comments

•  How to share photos

BTR hosts: Learn about a powerful marketing platform for growing your show’s followers.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

Submit Your Google+ Questions for Guy Kawasaki on BTR's Social Media PagesIf you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28. Get informed and get in the G+ inner circle!

7 BlogTalkRadio Sharing Tools To Grow Your Audience

BlogTalkRadio makes it easy for you to share your show with the world. And in 2011 we were happy to announce a number of *NEW* ways to help you spread the word. Take advantage of all of it to grow your listener base:

*NEW* Update your Settings with your Facebook page so you can easily communicate with your audience right from the Studio.

*NEW* Encourage your listeners to connect their accounts to Facebook so that they can share and discover new BlogTalkradio shows  from their network.  Here’s how.

*NEW* Update your Settings with your Twitter handle so you can easily send updates to your followers right from the Studio. Twitter tips.

 

It’s easy to to embed your show on your website or blog.  Here’s how.

 

Make your show available on ITunes to attract listeners on the go. Learn about it.

 

 

*NEW* Remember to blast your show out to all of your email contacts and followers. Read up on our email update to take advantage of the feature.

 

You can fill in keywords for your show and episode descriptions to drive traffic & listeners from search engines. SEO Tips.

 

*NEW* Encourage listeners to like, share and +1 your content on Google+. Read up on this update.

 

And last but not least, take a listen to Marketing Club for tips on how to better market and monetize your show. Tune into the archives here and follow us to get updates of upcoming broadcasts!

Now You Can 1+ Your Favorite BlogTalkRadio Shows!

We are really loving Google+ over here at BlogTalkRadio.  So much so, that we’ve added a 1+ button to all of our profile and show pages. Now our listeners can share what they are loving on BlogTalkRadio on Google+ with the click of a button.  And to top it off, now our hosts will be reaching a whole new set of people through their 1+’ing listeners!

And if you haven’t added our Google+ page yet to your circles, get to it here!

Ron Perlman, Keshia Chante, Hope Flood and More Today on Blogtalkradio

ron-perlmanRon Perlman: Shooting the upcoming feature film Drive with Ryan Gosling was hell for the Hellboy star. “We had this scene in the Pacific Ocean where he’s trying to kill me. We shot it during high tide at 3:30 in the morning,” he tells Milling About host Robin Milling. “My back was to the ocean, I was facing the beach and this wave just came and knocked me clear 20 feet in the air and I ended up ass-over-tea-kettle. I ripped something in my knee… It’s hard to walk on it. I think I’m gonna need some surgery on this one. There’s some structural damage in there.”

keshia-chanteKeshia Chanté: The Juno Award-winning Canadian Princess of Pop—who was signed to her first record deal at age 14, before appearing in the 2006 Bow Wow video Shortie Like Mine—stops by Real Talk to chat with host Michael A. McFadden about her upcoming album, Night and Day.

hope-floodHope Flood: The funny lady, who’s been a featured act on BET’s Comic View for 10 seasons—and who was one of only two female comedians to appear on Martin Lawrence’s Starz 1st Amendment Stand-Up special—hangs with Layin’ It on the Line host Reginald Ford.

marianne-williamsonMarianne Williamson: The Peace Alliance Founder—4 of whose books have been New York Times bestsellers—chats with Gab with the Gurus host Connie Bennett about her new offering, A Course In Weight Loss: 21 Spiritual Lessons for Surrendering Your Weight Forever.

simon-winthropSimon Winthrop: The Las Vegas magician, whom Harry Hamlin hailed for his “unbelievably awesome prestidigations” and Tom Cruise simply called “unbelievable,” drops in on host Olivia Wilder to discuss his artistry his private-client gigs—like the one recently staged for Google CEO Eric Schmidt.

clarence-burkeClarence Burke: The founding member of Chicago-based soul quintet The Five Stairsteps—whose 1970 hit O-o-h Child is ranked among Rolling Stone’s 500 Greatest Songs of All Time—stops by EnergyTwist to chat about his “Unplugged, Up Close & Personal” tour.