Tag Archives: Google

Google’s Terrestrial Exit – and Entrée into the Digital Stream

Yesterday, amidst developing news of Sirius XM’s struggle to fend off bankruptcy, Google announced plans to shut down its broadcast-radio ad-sales business.

The search powerhouse had entered that space three years ago, with the $100+ million acquisition of dMarc Broadcasting, whose technology put radio stations together with advertisers, while automating much of the sales process.

alanlevyformal1Many an industry observer felt Google’s move was overdue.

“I’m surprised it took them this long,” Ross Sandler, an analyst at RBC Capital Markets, told Forbes.com. “They sunk a lot of money into this, and there was potential that never happened.”

Google itself, painfully aware, no doubt, of the contracting terrestrial market, was equally candid.

“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for,” said the company’s vice president of product development, Susan Wojcicki.

And though Google is exiting radio, it’s not saying goodbye to audio.

Part II of the company’s announcement yesterday concerned a space I am intimately familiar with – and bullish on.

“We will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio,” said Ms. Wojcicki. “We are dedicating a team of people at Google to explore how we can best add value for advertisers, broadcasters and listeners in this emerging advertising space.”

That’s music to my ears; a success story like Google, the dominant player on the Web, acknowledging the potential of online radio to become profitable via an ad-supported model.

That’s also why I’m not shy about saying that BlogTalkRadio is interested in being part of Google’s exploratory efforts.

After all, we have emerged as the dominant player in the talk side of the streaming-audio equation.

Last month, according to Compete.com, we surpassed one million unique users.

But that critical mass is on-site users alone. Off-site, via services like iTunes and thousands of individual blogs and websites, the network has at least twice as many listeners.

BlogTalkRadio also amassed 270,000 unique keywords in January, creating a fast-growing amount of metadata that helps our shows become keyword searches in Google and other search engines.

Meanwhile, since launching in the fall of 2006, we have broadcast and archived more than 200,000 episodes, growing to more than 20,000 live broadcasts per month.

Welcome to this emerging market.

I hope you won’t be a stranger.

Alan Levy
Founder and CEO
BlogTalkRadio

What’s Going On? July 25, 2008

All Crazy

All Crazy

As I write this I’m listening to Casual Friday on Nikki Rocks the Politics. Nikki’s talking with Wild Bill from the Philly Band All Crazy and I am totally digging their sound. It’s a unique funky,edgy rock beat you have to check out. If you feel like getting your dance on, tune in on demand. Very cool stuff…and I wouldn’t steer you wrong.

There’s more than good music happening today. Let me turn you on to some of the highlights:

Shaun O’Mac interviewed Judy Tenuta in Las Vegas yesterday and he’s bringing that to you on BlogTalkRadio Today at 2:00 p.m. EST. Plus Shaun and Eric will be talking live to the star of the new Wargames sequel, Wargames: The Dead Code, Amanda Walsh.

Shaun is also bringing you BlogTalkRadio Insider today at 4:30 p.m. EST. If you’re a host or are interested in hosting, it’s worth your while to listen in as those behind the scenes at BTR and different hosts share tips and promote their radio shows.

Want to make your site (or radio show) search engine friendly? SEO Guru, Bizzuka’s Brian Bille, will take you on a tour of search engine friendly websites and discuss what gives a site Google appeal. Check in at 1:00 p.m. EST.

The topic today on BlogWorldExpo Radio is New Media Divas. Rumor has it Yours Truly might even stop by for a visit. Check it out at 3:00 p.m. EST.

Enjoy your weekend!

What's Going On? July 25, 2008

All Crazy

All Crazy

As I write this I’m listening to Casual Friday on Nikki Rocks the Politics. Nikki’s talking with Wild Bill from the Philly Band All Crazy and I am totally digging their sound. It’s a unique funky,edgy rock beat you have to check out. If you feel like getting your dance on, tune in on demand. Very cool stuff…and I wouldn’t steer you wrong.

There’s more than good music happening today. Let me turn you on to some of the highlights:

Shaun O’Mac interviewed Judy Tenuta in Las Vegas yesterday and he’s bringing that to you on BlogTalkRadio Today at 2:00 p.m. EST. Plus Shaun and Eric will be talking live to the star of the new Wargames sequel, Wargames: The Dead Code, Amanda Walsh.

Shaun is also bringing you BlogTalkRadio Insider today at 4:30 p.m. EST. If you’re a host or are interested in hosting, it’s worth your while to listen in as those behind the scenes at BTR and different hosts share tips and promote their radio shows.

Want to make your site (or radio show) search engine friendly? SEO Guru, Bizzuka’s Brian Bille, will take you on a tour of search engine friendly websites and discuss what gives a site Google appeal. Check in at 1:00 p.m. EST.

The topic today on BlogWorldExpo Radio is New Media Divas. Rumor has it Yours Truly might even stop by for a visit. Check it out at 3:00 p.m. EST.

Enjoy your weekend!

BlogTalkRadio Welcomes Jim Killeen from “Google Me The Movie”

Ever Googled your own name? Sure you have. Here’s one man who’s taken it to the extreme – Jim Killeen.

Tonight at 8pm ET, Host of GOOGLE Me Talk Radio, Jim Cobb welcomes The GOOGLE Me Man with the plan, Jim Killeen, star of “Google Me The Movie” to be released this Friday.

According to Newport Beach Film Festival 2008 “Jim Killeen, an entrepreneur from Los Angeles, Googled his name one day and found other Jim Killeen’s online. Jim took the next step by contacting the others by email. Then he gave them a call on the phone. Finally, he decided to go around the world meeting the Jim Killeen found this through his Google search. Each Jim adds his own individual contribution to the “first” Jim’s journey.

Jim Killeen’s adventure through the search engines of GOOGLE takes him to the far corners of the Earth and has given him a knowledge one can only obtain throughout a journey of this magnitude. Find out more tonight in this exclusive LIVE interview.

[youtube=http://youtube.com/watch?v=nrq-xOJgSB0]

BlogTalkRadio Welcomes Jim Killeen from “Google Me The Movie”

Ever Googled your own name? Sure you have. Here’s one man who’s taken it to the extreme – Jim Killeen.

Tonight at 8pm ET, Host of GOOGLE Me Talk Radio, Jim Cobb welcomes The GOOGLE Me Man with the plan, Jim Killeen, star of “Google Me The Movie” to be released this Friday.

According to Newport Beach Film Festival 2008 “Jim Killeen, an entrepreneur from Los Angeles, Googled his name one day and found other Jim Killeen’s online. Jim took the next step by contacting the others by email. Then he gave them a call on the phone. Finally, he decided to go around the world meeting the Jim Killeen found this through his Google search. Each Jim adds his own individual contribution to the “first” Jim’s journey.

Jim Killeen’s adventure through the search engines of GOOGLE takes him to the far corners of the Earth and has given him a knowledge one can only obtain throughout a journey of this magnitude. Find out more tonight in this exclusive LIVE interview.

[youtube=http://youtube.com/watch?v=nrq-xOJgSB0]