Tag Archives: Guy Kawasaki

Attract More Listeners To Your BlogTalkRadio Show w/ Google+

Google+It’s no secret that engineers built Google+ with search in mind.  When we had Guy Kawasaki on BlogTalkRadio University to talk about his book, What The Plus, Google+ For The Rest of Us, he noted that Google+ is not just a social network, but a way to drive better search results.  The guy has 3.9 million people in his circles so we’re thinking he may know a thing or two about this;)

That said, Google+ is a great way to drive traffic to your BlogTalkRadio show too.  Google even shares info on how you can do so effectively here.

What are you waiting for? If you haven’t already, follow these simple directions to set up your page (Guy suggests setting up an individual page over a business page).

Be sure to include a link to your BlogTalkRadio show page and make a post to your community each time you have a new show coming up.  Read up here on why it’s important to include a link to your show in your Google+ profile.

BlogTalkRadio Recent Show Highlights

Naomi WattsNaomi Watts (speaking at the 2013 Palm Springs International Film Festival) discusses The Impossible, a film about one family’s harrowing story from the 2004 tsunami in South East Asia.  Tune in here.

CommonThis week on the BIG show, host Tim Gordon continues his journey with Black Reel Awards nominees and welcomes Chi-town’s favorite son, actor/rapper, Common. He sits down to talk about his latest nominated film, LUV as part of the ‘Meet the Nominees’ segment. Tune in here.

Meagan GoodActress Meagan Good chats about her new role on NBC’s hot new drama series Deception. Tune in to find about the her role and about being a newlywed. Tune in here.

Paul GiamattiThe Movie Geeks speak with acclaimed actor Paul Giamatti (Sideways, Rock of Ages) and director Don Coscarelli (Phantasm) about their new film John Dies at the End. Tune in here.

Sam WitwerSFP-NOW welcomes actor Sam Witwer talking about his role in the hit SyFy series Being Human. Sam shares his connection to Star Wars and discusses his take on Darth Maul amongst many other things. Tune in here.

Lisa LoebMatty P’s Radio Happy Hour welcomes Lisa Loeb and Luke Perry for the show’s 3 year anniversary show.  Lisa became a musical force with her hit song “Stay” and has gone on to create 2 Gold records, an eyewear line and an award-winning children’s albums.  Perry is well known as Dylan Walsh of the hit show Beverly Hills 90210, and is now the star of  Hallmark Movie Channel’s Goodnight For Justice: Queen Of Hearts, which premieres January 26. Tune in here.

2 Cellos2 Cellos, Luka Sulic and Stjepan Hauser, join host Robin Milling. The Croatian cellists made quite a viral sensation on YouTube with their dual cello interpretation of ‘Smooth Criminal’. Elton John took notice, taking them under his wing as their manager. Tune in here.

Andy MacdonaldAndy Macdonald was crowned as skateboarding’s World Champion eight years in a row in the World Cup Skateboard Series. He has competed in every X Games since its inception and has earned 22 medals, more than any other skater. Tune in here.

Parker KligermanSlicks and Sticks welcomes two of the drivers from Kyle Busch Motorsports: Joey Coulter in the NASCAR Camping World Truck Series and Parker Kligerman in the NASCAR Nationwide Series. Tune in here.

Kristen JohnsonKristen Johnson is best known for her portrayal of Sally Solomon in the hit television series, 3rd Rock From the Sun. She chats with Take 2 Radio about her stellar career and her first book, Guts. Tune in here.

Guy KawasakiWendy Duncan host of BookMark Radio Network welcomes well-known entrepreneur and author, Guy Kawasaki for a chat with host Shawn Welch. Guy discusses his newly published book, APE: Author, Publisher and Entrepreneur How to Publish a Book. Tune in here.

Alan ParsonsStorytellers presented by BlogTalkRadio welcomes fabled producer, engineer and musician Alan Parsons. Alan is an 11 time Grammy nominee, best known for engineering the epic Pink Floyd album Dark Side of the Moon and creating the multi-platinum rock group, The Alan Parsons Project.Tune in here.

The World According to Guy: Stop Pimping and Start Growing Your G+ Circles

Best-selling author Guy Kawasaki believes Google+ will ultimately win the social networking game. “This is Google, after all,” he said on BlogTalkRadio University earlier this week, noting that we shouldn’t underestimate the power of the No. 1 search engine.

Guy shared ready-to-apply tips from his book with the BTR community. Select the image above to listen to the podcast.

Guy’s chat with us was not only informative — he answered a bunch of BTR listener and host questions — but also super entertaining. At one point, he likened himself to the Pope! Listen to the full interview for a fun breakdown of this important social networking tool.

OUR BURNING GOOGLE+ QUESTIONS

Besides buying his new book (on Amazon as both softcover and ebook versions, in the iBooks store, at Barnes & Noble as both Nook and softcover versions), we asked Guy the best way our BTR community can get started on G+.

Q: Should our hosts create a personal page or a branded page?

Guy: Branded pages have limitations because the person has to follow you before you can follow that person back. Your hosts are people first, brands second. If you’re representing Boeing or Porsche or Procter & Gamble, then yes, create a brand page. But for most solo practitioners, create a personal page.

Q: What sets Google+ apart from Twitter and Facebook?

Guy: Twitter is about gaining perspective, such as how long the line is at Starbucks, there’s an earthquake in Peru, etc. And Facebook is for pre-existing friends — people you know enough to care about their baby, their cat rolling over, etc. — you’re connected by blood or history. Google+ is about passions. For instance, very few of my Facebook friends share my passion for photography, so I can share those posts on Google+, which is for finding people you don’t know yet who share a common interest with you.

Listen to Google+ Expert Guy Kawasaki Share Google Plus Tips on BlogTalkRadio

 

 

 

Q: Can you talk about the power of Google behind G+?

Guy: No one knows search like Google. Let’s say you’re interested in SXSW but can’t go this year, so during it, you want to know what’s happening. If type SXSW into Google, you’ll see standard coverage by the New York Times, Mashable, CNet, etc. All the journalistic entities. But if you type the same keyword into Google+, you’ll see posts by people you know — insider posts that are remarkably different from, say, the Christian Science Monitor‘s posts on it. Google+ gives you more personalized results.

Q: Since many of our BTR hosts have shows on topics they’re passionate about, what’s the simplest way to grow their audience on G+?

[Guy’s answer to this one was short and smart. Listen to the interview online to find out this simple-yet-powerful tip.]

Google+ is one of the most powerful ways BTR hosts can grow their listening audience.

Q: What’s the best way to use G+ for self-promotion?

Guy: I use what I call The NPR Model: NPR provides good content 365 days a year. Every so often, they run the telethons to fundraise. We tolerate them because we feel a sense of obligation. So what you should do is become a sector expert and promote good content all the time, so that when you want to promote your stuff, people won’t be offended. The community doesn’t tolerate pimping all the time.

[Listen to the full interview for a real-life example on how to market your local business.]

Q: How often should we post?

Guy: I post 10 times a day, 365 days a year. But that’s what works for me. 10 times a day is only too much if you post crap. I don’t post crap. I post between 7 a.m. and 7 p.m. PT, the prime time for posting. I use tools for scheduling posts. [To find out which ones, listen in.]

Q: Should we make all our posts public?

Guy: 100% of my posts are completely public. I understand the utility of posting to a specific circle, but I’m trying to post to my followers. Every post goes to my closest 2.8 million friends.

Listen to Google+ Expert Guy Kawasaki Share Tips on BlogTalkRadio

Installing Guy-approved tools will optimize your G+ experience. Listen to our interview to find out which ones.

GUY’S TOP 3 G+ TOOLS

There are 3 tools Guy considers indispensable for optimizing your G+ experience. Listen to the complete interview to find out which ones are Guy-approved.

TALKBACK

Are you on Google+? If so, comment below with your profile so we can add you to our Circles!

And feel free to share some of your favorite G+ tips!

Visit Guy’s G+ profile and add him to your Circles.

 

Curious About Google Plus? Submit Questions for Tomorrow’s Show with Guy Kawasaki

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

For newbies and advanced users, with tools to optimize G+

Show of hands: How many of you started your G+ profile but couldn’t get the hang of it or find the energy for another social network?

Tech entrepreneur Guy Kawasaki will change all that.

On Tuesday 8/28 at 1PM EST, Guy will answer questions from the BTR community and turn doubters into believers.

The best-selling author of What The Plus, Google+ For The Rest of Us, Guy calls G+ the “better social network,” for anyone looking to meet others who share their interests, because it’s simpler to use.

Best-Selling Author and Google Plus Expert Guy Kawasaki Shares G+ Tips on BlogTalkRadio

G+ expert Guy Kawasaki will answer your questions on Tues., 8/28, at 1PM ET on BTR.

 

Ask Guy Your Google+ Questions!

5 ways to send us your questions:

Online: Listen live and join the chatroom.

Twitter: Follow hashtag #GuyKOnBTR during the show or visit our twebevent.

Facebook: Ask questions and chat.

G+: Use hashtag #GuyKOnBTR or add your question or comment here.

Phone: Call in, ask a question and listen to the show at 323-843-6062.

To Review: You. Guy. Tomorrow. Tuesday. 1PM ET. Ready your questions for this special show!

 

 

Our Go-to Guy: Guy Kawasaki to Share His Google+ Know-How

Best-Selling Author Guy Kawasaki to Guest on BTR

Guy Kawasaki shares G+ tips on BTR on Tue., 8/28, at 1 PM ET.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has 2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks. Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

On Aug. 28, Guy will talk tips with the BTR community, so we all can learn how to get the most out of this rapidly growing social network.

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

Guy’s new book is loaded with tips for G+ newbies.

Get in the Conversation, Get on G+

If you haven’t taken a dip in the G+ swimming pool yet, mark your calendars for Tuesday, August 28, at 1 p.m. ET, when you can test the waters and get simple, ready-to-apply tips from Guy.

Tune in to learn valuable G+ tips like:

•  How to circle (follow) people

•  How to perfect your profile

•  How to craft effective posts

•  How to respond to comments

•  How to share photos

BTR hosts: Learn about a powerful marketing platform for growing your show’s followers.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

Submit Your Google+ Questions for Guy Kawasaki on BTR's Social Media PagesIf you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28. Get informed and get in the G+ inner circle!

BlogTalkRadio Recent Show Highlights

Olivia Wilder welcomes the Founders of three of the most popular and influential lifestyle sites on the web today.  Tune in to hear interviews with Nikki Joel of Lifestyle Lemonaid, Maxwell Gillingham-Ryan of Apartment Therapy and Jeff Siegel of Wine Curmudgeon. Tune in here.

BlakeRadio Network welcomes actress/comedienne Kim Coles to the show. Kim will be co-hosting Are You Normal, America? with Barry Poznick, a new show on the Oprah Winfrey Network (OWN). Tune in here.

Bestselling author Edward Klein, a contributing editor to Vanity Fair, former foreign editor of Newsweek, and former Editor-in-Chief of the New York Times Magazine, pulls back the curtain on one of the most secretive White Houses in history in his new book, The Amateur: Barack Obama in the White House. Tune in here.

Garrett Johnson, Co-Founder of SendHub.com, which recently secured $2 million venture capital investment from Y Combinator shares lessons on perfecting the VC pitch. Tune in here.

Smart Companies Radio interviews Ken Segall, the marketing genius who put the “i” in iMac, iTunes, and other Apple products. He has worked with some of the world’s largest corporations, including BMW, IBM, and Intel. Tune in here.

American Vernacular welcomes Ken Tanabe, founder of Loving Day joins to talk about the landmark 1967 US Supreme Court case that legalized interracial marriage in all 50 states. He’ll also discuss the Loving Day celebrations around the nation. Tune in here.

On the The Halli Casser-Jayne Show, tune in to rock-radio pioneer and music manager David Spero & Richie Furay of Buffalo Springfield and Dickie Betts of The Allman Brothers Band. Tune in here.

Broadway fans don’t miss this! Candi & Randy chat with 2012 Tony Award nominees Judith Light (Other Desert Cities), Norm Lewis (Porgy & Bess), Kathleen Marshall (Nice Work If You Can Get It), Chris Gattelli (Newsies) & Wayne Barker (Peter and the Starcatcher). Tune in here.

Join Chris Mascaro and Angelo Cane as they welcome former Super Bowl winners Rodney Hampton of the Giants, Tony Wragge of the Packers and Roy Jefferson of the Redskins to Thursday Night Tailgate. Tune in here.

Tune into to a candid discussion with Guy Kawasaki on how entrepreneurs can best drive innovation. Also will be discussing publishing strategies to keep in mind when writing a new book. Tune in here.

Gossip Girl star Chace Crawford graces the big screen in Peace Love and Misunderstanding. Chace joins host Robin Milling to discuss his role as an organic butcher in idyllic Woodstock. He tells Robin what it was like being on set with movie legend Jane Fonda. Tune in here.

A Look Back: 2011 Show Highlights

2011 was a great year for content on BlogTalkRadio.  We’ve selected just a few of our favorite shows from the past year to highlight. We hope you enjoy and are looking forward to another great year of broadcasts on BlogTalkRadio!

Emeril Lagasse: Interview with world famous chef on Small Business Roundtable.

Newt Gingrich: Interview with Former Speaker of the US House of Representatives and 2012 Presidential Candidate on Sarah Palin Radio.

Marion Nestle: Food Politics Pioneer on Stupid Cancer Show.

Guy Kawasaki: Former Chief Evangelist of Apple and Co-founder of Alltop.com on Mr. Media.

Debi Mazar: Actress and Cooking Channel host on Olivia Wilder.

Ja Rule: Rap star on TheKnicksBlogRadio.

jarule

Jason Kidd: NBA point guard for the NBA Champion Dallas Mavericks on Hits Radio.

jason-kidd

Emma Stone: Interview with Hollywood’s hottest ‘It’ Girl on Milling About.

Ira Glass: American public radio personality and host of NPR’s This American Life on Columbia Journalism.

Antonio Banderas: Critically acclaimed actor catches up with The Movie Geeks United.