We think we speak for every consumer on earth when we say we hate the hard sell—that is, some two-bit goon trying to pressure us into parting with our hard-earned moolah by hurling outlandish promises at us so fast that our head is spinning like Michelle Kwan on speed.
So you can imagine how thrilled we are to announce that this week’s Blurb! Book of the Week honors go to Judith Sherven and Jim Sniechowski, authors of The Heart of Marketing: Love Your Customers and They Will Love You Back.
For this 182-page work preaches the virtues of “soft-sell marketing,” which Judith and Jim define as:
“Authenticity, transparency, respect and partnership—so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you.”
Better yet, they say, Continue reading