Tag Archives: keywords

Host Tip of the Week: Using Tags and Keywords When Scheduling Your Shows

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We are often asked by BlogTalkRadio hosts how they can bring in more search engine traffic to their BlogTalkRadio show pages. One of the best and most cost effective ways is by focusing on SEO (Search Engine Optimization).

What does this mean? Some of you may have started to schedule your show and gotten to the area marked “Add Tags or Keywords” and breezed right through it with out much thought. This area is actually very valuable when it comes to increasing the amount of traffic sent to your show from the search engines.

In this post we wanted to explain a few basic SEO concepts and resources so you can super-charge your show for  the search engines and attract the more listeners.

WHAT ARE TAGS & KEYWORDS ?

A “Tag” or “Keyword” is a word or phrase that’s descriptive and specific to your show’s content, and should be the words that your audience will type into their search engine when trying to find your show. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures.” This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.

HOW TO USE TAGS AND KEYWORDS WHEN SCHEDULING SHOWS
To find the tags or keywords that work the best for you, you may want to do some keyword research to find the most popular keywords for your show content. Make a list and choose the most relevant and popular keywords associated with your show (we recommended 3-5 per show). You’ll want to use these words in your tags and include them several times in your show title and description (without being completely apparent.)  It is most effective when the keywords are related. Always try to create unique titles for your shows and place your “best” keyword (based on the topic) in the title of your show. This helps tell the search engine (as well as the reader) what your content is about.

TIPS AND TRICKS
Try to keep your title as easy to follow and straightforward as you can. Also, remember that the better your spelling and grammar are, the more likely your keywords are to actually work ;).

So for example, for a show about tags and keywords; here is how you can get some stellar SEO:

Your tags could include the following:
best tags, tags and keywords, keywords, increase page views, keyword tagging

Your title could be: Increase Your Page Views with Tags and Keywords

Your description could include:
On tonight’s show Increase Your Page Views with Tags and Keywords, (host name) teaches you how to increase your page views by keyword tagging your show page. Tags and keywords are the number one way to increase page views and get listeners to your show. We will cover how to do research on your tags and keywords, choosing the best tags, and much more.

Some examples of not so great choices might be:
article, views, titles, search engines, performance

Here are a few places you can go to for keyword suggestion:

* Wordtracker
* Google AdWords
* Keyword Discovery
* SelfSEO

SEO is a good topic to study up on when it comes to marketing your show, here are a few great resources for you to check out:

SEOMoz
SelfSEO
SearchEngineWatch

Good luck in your SEO!

What’s the Long Tail? (And why should you care?)

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by Deb

Every now and then on this blog, especially when talking about SEO, we mention the “long tail.”  For someone like me who has been working online for the past decade, this phrase doesn’t get a second glance. For those of you who are new to attracting the attention of search engines, as well as long term listeners, the term may need a little more explanation. So…

What does the “Long Tail” mean for search?

Most of us first read about “the long tail” when Wired magazine editor Chris Anderson introduced it in 2004. For our purposes, the term refers to words and phrases that will reach people in years to come. So perhaps while the Michael Phelps scandal will bring in immediate readers or listeners, it’s safe to say this scandal won’t have the same results several years, or even 30 days from now. Long tail keywords and phrases might not attract high immediate search engine traffic, however, it will continue to bring folks in as time goes by.

When choosing keywords and phrases, it’s fine to live for the moment and ride the traffic or a trend or scandal, however, a smart blogger or podcaster will also consider what folks are searching for in the long term. Find the things that will always interest people. What will we want to know about in the years to come? This may mean we have to choose keywords and search terms that aren’t on the top of the lists of most popular keywords. You know how certain classic styles never go out of fashion? This is the same with search terms. By having a good mix of trendy topics and long tail search terms, you’re ensuring traffic for years to come.

What Are Keywords and Why Should You Care?

by Deb Ng

I’m often asked by BlogTalkRadio hosts how they can bring in search engine traffic to their BlogTalkRadio show pages. The best way I can recommend is to rock the SEO (Search Engine Optimization) and use “long tail” (more on that in another post) keywords to alert searchers.

Key words and search terms are the words and phrases people use when they use search engines. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures”. This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.

If your BlogTalkRadio show is about President Obama’s Inaguration, you might pepper your parapraphs with key words and phrases such as “Obama Inauguration” or “Inauguration 09″.  You also want to use keywords and phrases in your tags.

So how can you tell what keywords to use? There are several free keyword suggestion tools available. Simply type in your guests name or show’s topic and the tool will suggest some high ranking keywords to use.

Here are a few places you can go to for keyword suggestion:

It’s important when using keywords to choose words and phrases that are grammatically correct and fit well within your writing. A big mistake many people make is to choose unntaural sounding phrases. People don’t always search like they speak, so be sure words and phrases work well together.

It takes time to get indexed in the search engines but if you use keywords correctly, folks will begin finding you via the search engines. Once the search traffic comes in, so will repeat listeners.

5 Tips for Writing a Show Description that Rocks!

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by Deb Ng

It’s no secret my favorite part of the job is going through all of the day’s programming to find stuff to highlight on the blog. When it comes to content, our hosts don’t disappoint. Sometimes though, I come across a promising new show, but can’t write much about it because the show description is rather…lacking.  If you’re interested in bringing in new listeners, your show description is the first place to start.

Picture this: You’re new to BlogTalkRadio and begin looking around our On Air Schedule for something new and interesting to listen to. You come across a show with a great name but the only show description is “music”. Hmmm…what kind of music? Is it all music and no talk? Is it a particular Indy band or a mix? Will there be interviews with musicians?

How does one know if it’s not in the description?

Here are a few tips for writing show descriptions guaranteed to send listeners your way:

  1. Write a rough draft. Many times, I visit a show page and the description doesn’t make sense. It’s hastily written with typos and words missing. Take some time to write a rough draft. Read it over a few times and then paste it into your show description form. (Just a small but important bit of advice from the Queen of the Typos.)
  2. Your show description should describe each particular segment, not your show in general. Detail the day’s topic, any guests, if listeners can call in, or chat will be open. Go for regular details instead of the vague and general.
  3. Don’t forget your keywords. Keywords have the ability to go beyond the BlogTalkRadio site and reach the Googlesphere. If folks come in via search engines, they’ll check out your archives and hopefully even become regular listeners. Use keywords to attract search traffic. Your guest’s name is a keyword, your topic is a keyword and your genre is a keyword. Use them. Embrace them. Love them.
  4. Don’t forget your tags. See keywords above. Tags are just like keywords, they attract search traffic and that’s a very good thing.
  5. Make it fun. Your show’s description is the first impression many folks will get of you. Do you want them to see your show as a dull program or lively event? Don’t be afraid to use vibrant, descriptive words to describe your segements. Let your personality come out!

It’s your turn: What do you do to make your show descriptions stand out?