Tag Archives: Lester Wunderman

Marketing Legend Lester Wunderman Live on ‘The Alan Levy Show’

Advertising Hall of Famer Lester Wunderman drops in on The Alan Levy Show today at 11 a.m. ET to discuss his storied career, the current state of the ad industry and his book, Being Direct: Making Advertising Pay.

Les: From Wunderkind to Wunderman Worldwide.

Lester: From wunderkind to Wunderman worldwide.

In 1947, the Bronx, New York-born Lester, who turns 90 in June, broke into advertising as a copywriter at Madison Avenue firm Maxwell Sackheim & Co. There he built the firm’s mail-order accounts into a broader, more profitable business line, which would come to be known as “direct marketing.”

Two decades later, President Richard Nixon enlisted Lester’s help in using direct-marketing to educate Americans on the U.S. Postal Service’s new zip-code system.

In 1958, Lester and two colleagues founded the Big Apple firm Wunderman, Ricotta & Kline. While under his own shingle, Lester created the toll-free 1-800 number, the Columbia Record Club, Continue reading

Programming Highlights; March 23, 2010

Tune in to some great content from today on BlogTalkRadio.
*Please note that all show times are listed in EST time.
Today’s Programming Highlights:

be-the-media-for-christieAt 1 PM David Mathison, author of Be The Media and host on BlogTalkRadio, discusses how you can build your platform and brand by writing a book, through speaking, podcasting, and maximizing the potential of social media with Paul Lawrence Vann.

frankenstein-dude-for-christieAt 4 PM Fred Wiebel, Jr., author of Edison’s Frankenstein, joins Movie Addict Headquarters to help celebrate the 100th anniversary of the first film appearance of Mary Shelley’s iconic monster.

Vancouver Olympics LugeAt 6 PM Special guests include Svein Romstad, Secretary General of the International Luge Federation, and Gordon Price, Director of The City Program at Simon Fraser University in Vancouver who discusses the city’s sustainability efforts with World Footprints.

indian-author-for-christieAt 7 PM Book Club Girl welcomes Thrity Umrigar, acclaimed and bestselling author of The Space Between Us to discuss her newest novel in paperback, The Weight of Heaven, set in a globalized India.

ahaha-some-dude-for-christieAt 9 PM The Career Catalyst welcomes Jeffrey G. Allen, a leading placement lawyer and author of the most bestselling career books, including Instant Interviews.

Thousands of live radio shows broadcast live everyday on BlogTalkRadio. Find out what’s on live now.