Tag Archives: MediaPost

BlogTalkRadio’s Mobile Ap an ‘Interesting Prospect,” Says MediaPost

MediaPost is duly intrigued by BlogTalkRadio’s new mobile application.

“Theoretically, a blogger could use the phone to make audio posts throughout the day just by calling them in,” the publication’s Mobile Insider columnist, Steve Smith, writes this week.mediapost1

“Subscribers could access the entries anytime simply by dialing into the voice channel. But extrapolate that model to brands and marketers. Promotional events, film premieres, celebrity interviews – just about anything that can be recited – could be turned into an on-demand call-in blog.”

“Just about anything we already do via text and images on Web blogs could be made immediate, vocal, fully mobile by putting the content into the voice stream,” he continues, adding:

“The voice channel remains under-utilized and under-imagined on mobile.”

Steve also discusses BlogTalkRadio’s partnership with Walmart, namely last month’s interview with Twilight star Taylor Lautner in conjunction with the hit flick’s DVD release.

“The live show drew 27,000 listeners and another 100,000 post-event downloads,” he writes.adage2

Speaking of Walmart, yet another leading publication lauds our Twilight campaign this week.

“The highest-impact digital initiative yet for Walmart appears to be the recent launch of the Twilight DVD, which set a record for preorders on its website,” reports Advertising Age.

To read the MediaPost column, click here.

To read the AdAge article, click here.

Reinventing Advertising with Joe Marchese on BlogTalkRadio

Alan Levy welcomes Joe Marchese, a respected thought leader in the social media and advertising industry to BlogTalkRadio. Joe writes weekly for MediaPost publications and has also keynoted various digital advertising and media summits as well as contributed to a number of national publications as an expert on new media.

Marchese Joe Marchese is reinventing advertising through his company SocialVibe.com, by recognizing the power of the people within social media and converting media dollars into charitable donations. He’ll go into detail on The Alan Levy show today at 4pm ET.

SocialVibe recognizes that individuals hold the key to generating attention and wielding influence in social media. It’s a powerful new way for brands to interact with people and changing the way brands participate in social media. Find out more today.

New Media: an Important Place to Be

The Center for Media Research MediaPost blog posted an interesting study summary yesterday by Jack Loechner entitled New Media An Important Place To Be Seen for the influence of purchases.

The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double digit losses over the previous year. At the same time, says the study, many new media options are showing double digit growth.

Let’s look at the reported Percent of Media Influence on Electronics and Year over Year Growth for Web Radio: up 14.4%, Satellite Radio: down 6.9%, Radio: up a tiny 0.8%, Newspaper down 1.2%, Magazines down 3.7%, TV/Broadcast down 13.9% and Cable down a whopping 14.4%. And we don’t expect the trend to slow down any time soon.

All the more reason, really, for advertisers to be looking in the direction of new media sites like BlogTalkRadio. That’s also great news for our hosts enrolled in our Revenue Sharing program or taking advantage of our Business Solutions packages.

Gary Drenik, President of BIGresearch, concludes that “It’s no longer enough for marketers to advertise only a slogan… (they) need to better understand the changing dynamics of the consumer media market and develop new marketing plans that integrate new media to replace the erosion of traditional media for influence to purchase… “

Traditional media is still on top make no mistake, but if this trend continues, they’ll be eye to eye before you know it with the newcomer media looking to take the tops spots. Where are you putting your advertising money?