Tag Archives: Naked Conversations

Shel Israel and Mike Prosceno: Moving Social Media into the Real World

So much gets written about why people should care about Social Media, too few are actually talking about how to do it in the real world.

mikeprosceno John C. Havens and Shel Holtz from Web 2.Open interview Mike Prosceno, head of New Media Relations at SAP, and Shel Israel, new media maven, today at 3pm ET today for an in-depth look at SAP’s Global Survey.

Prosceno is VP of communications at SAP. Currently leading SAP’s Social Media Relations effort and evangelizing the use of social media internally for business productivity benefits.

ShelIsraelShel Israel, co-author of “Naked Conversations”is doing work with SAP on a Global Survey on how people all over the world use new media.

Shel Holtz is a noted PR blogger, podcaster and author in demand as a speaker at conferences and workshops around the world.

Astroturfing with Shel Israel and Geoff Livingston

Astrowhat? Wikipedia defines astroturfing as formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior.

Or grassroots sleaze, to quote host Toby Bloomberg.

noastroturfing1.gifThe goal is to simulate independent public reaction to a product, service, or cause by orchestrating the behavior of many diverse and geographically distributed individuals. Fakin’ it.

Shel Israel, author of “Naked Conversations” and Geoff Livingston, author of “Now Is Gone” join host Toby on Diva Marketing Talks today at 6:30pm ET to talk about how astroturfing is impacting social media marketing.

For more information, an anti-astroturfing group started by Paull Young and Trevor Cook has developed a great resource and warehouse of information including case studies, commentary and links on The New PR Wiki.