Tag Archives: podcasts

Uploading Podcasts Allows for Ready-Made Episodes of the Highest Quality

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Here we are again with another useful and easy-to-use feature to share with those hosts who may not yet be familiar with it. Today we’re focusing on pre-recorded shows, and how to make them a permanent part of your archives.

The feature: Uploading podcasts as episodes.

Available to: BlogTalkRadio Premium hosts. (Not a Premium host yet? Click here to find out more about our Premium packages.)

Where to find it: Click on “Schedule Show” in the host drop-down.

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How to use it: From your Episodes page, click the “Click Here to upload a show from your computer or import from an rss feed” link, which will take you to the Select Import Method box. From there, select the location you’d like to import from: your PC or an RSS feed. Then select your file and upload. Once file is uploaded, you’ll be taken to the Enter Imported Show Information page, where you can input the necessary info, including Show Title, Description, Tags and Category. Once that info is entered, simply click Submit and the show will appear on your profile page. (Note that the archive process may take up to an hour to complete.) For more details, check out the Uploading Podcasts as Episodes screencast tutorial in our Learning Center.

The benefits: Uploading podcasts as episodes allows you to post pre-recorded shows on your Profile page exactly as if they’d been produced live.

Tara: Loses no sleep over production values.

Tara: Loses no sleep over production values.

What hosts say: “As a Premium BTR host I love having the option to upload, edit and replace episodes. I’ve used this feature when my guests are not able to join me at my regularly scheduled time. Such flexibility allows for me to accommodate VIP guests by taping an entire show at their convenience then airing it at a future time. I also love knowing that, in case something goes wrong, I’ll be able to edit and replace episodes so that my loyal listeners will be able download the highest-quality content from my archives.”  —Tara McGillicuddy, BlogTalkRadio’s ADHD Support Talk.

Coming up: Be sure to check back on Tues., Feb. 1 when we’ll cover uploading edited episodes to replace the original version.

In the meantime: Click here to read past editions of Featured Features.

Promotion is Just an Email Away: How to Reach Out to Bloggers to Promote Your Radio Shows and Podcasts

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by Deb Ng

One way for podcasters and online radio hosts to create awareness around a show, topic or guest is to reach out to bloggers. Bloggers are always looking for newsworthy or niche-worthy topics to cover and will be happy to talk about your show. The best part of having your show picked up by a blog is that the link will appear online throughout the blog’s duration, so traffic can last for years. What follows are some tips for contacting bloggers to ask them to discuss their show.

1.Don’t spam – Don’t email the same bloggers every time you have a show airing. Instead wait until you have a notable guest or topic. If the same people receive the same mail every day or every week, you’re just going to end up in the spam filter. Make sure something special is going on before you email folks for coverage.

2. Think outside the genre – Promotion works so many ways. For instance, the other day Frugal Coast2Coast recently had a show where the topic was saving money on food for special diets. That topic was pitched to cooking blogs, personal finance blogs, and also blogs for folks who follow special diets such as diabetics, and parenting blogs where peanut and gluten allergies are discussed. Think about all the people who would be interested in your topic and take it from there. Sometimes it pays to go beyond the obvious.

3. Offer cross promotion - If you keep asking people to write about you, they might get upset after a while if you don’t offer the love in return. Offer to do some cross promotion. Give a shout at the end of the show and in the chatroom to the blogs that gave coverage. Write about them on your own blog. Even just a link on your show page is enough to show them it works both ways. When you cross promote, bloggers won’t hesitate to work with you again in the future.

4. Try to avoid the form letter approach – Instead of sending out the same cookie cutter form letter and press release, tailor your letter for each individual show. This way bloggers aren’t put off when they receive the same email each time. Try to personalize by using the blogger’s name and blog’s title.

5. How will your show benefit a blogger’s community? Research each blog before sending a promotion request. Write a paragraph about the show and how that blogs community will benefit from listening in.

How are some of the ways you pitch your shows to blogs?